The impact of increasing avg. time on site on ad price rates

fleetwoodMark · 06-01-2010, 08:25 PM

Hello.
I'm considering different advertising brokers and I desperately need some figure on the factor of average time spent on a site to ad pricing rates. To illustrate my position, consider a site that gets 50,000 visitors a day. What I want to know is what would happen as my traffic evolves by doing something like doubling the average time visitors spend on my site overtime. What if it quadruples? Should brokers dynamically help me adapt my rates to address this positive traffic? If so, what should I expect? The reason is that I will be incrementally building some new features on my site that will dramatically improve on this metric and I want to know if and what advertisers use to optimize my earnings. Should I expect like a small fraction of like 2% increase in revenue for doubling time spent? Any experts with a ball park figure or just something meaningful?

In summary, any quantitative or qualitative response to how increasing the average time on site can affect the ad rates/pricing of a site that gets over a million visitors a month?

Thank you.

06-01-2010, 08:25 PM	#1
fleetwoodMark Warrior Member Join Date: Jun 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	The impact of increasing avg. time on site on ad price rates Hello. I'm considering different advertising brokers and I desperately need some figure on the factor of average time spent on a site to ad pricing rates. To illustrate my position, consider a site that gets 50,000 visitors a day. What I want to know is what would happen as my traffic evolves by doing something like doubling the average time visitors spend on my site overtime. What if it quadruples? Should brokers dynamically help me adapt my rates to address this positive traffic? If so, what should I expect? The reason is that I will be incrementally building some new features on my site that will dramatically improve on this metric and I want to know if and what advertisers use to optimize my earnings. Should I expect like a small fraction of like 2% increase in revenue for doubling time spent? Any experts with a ball park figure or just something meaningful? In summary, any quantitative or qualitative response to how increasing the average time on site can affect the ad rates/pricing of a site that gets over a million visitors a month? Thank you.