Offline Marketers: How To Ruin Your "Business" & Look Like An Idiot & A Charlatan At The Same Time.
Hello Warriors:
I have sometimes read "Offline Gold"-type threads on this forum from people who basically say "Ok. I got an off-line client. Now what do I do!?"
They can be kinda funny but, entering into a contract to do something you apparently can't actually do can have some serious downsides:
Earlier today, I read an article about a Court case in my local newspaper that went like this:
1. In 2007, an aspiring glamour model contracted a local "website designer" to create a website showcasing her pictures (of herself).
2. He quoted €2,500 (which is about U.S.$3,000) for a site consisting of "an artistic design", a content management system, and a blog. (A CMS and blog can be installed in seconds through most webhosts for free.)
3. In the blog and CMS, the "designer" placed the content of her MySpace page (without telling her) and various pictures to which neither he, nor his client, had any rights.
4. He also set up an e-mail address for her, and charged an additional €100 to register her .com address (the actual cost of which is about €6).
5. The delivery time for the "project" was quoted as "3 to 4 months" (!)
6. On seeing the "finished product", his client refused to pay, arguing her (free) MySpace page was better than what he had created.
7. He brought her to Court and the case was heard a few days ago (3 years after all the above): Although legal costs of €800 were awarded against his client (meaning she had to pay his legal costs... kudos to the lawyers, who win in every legal dispute no matter what the outcome
), the "website designer" did not get his money and, courtesy of the newspapers' Court reporter, he now has his name in a full-page article that details what he did in FOUR local newspapers that cover the ENTIRE geographical area in which he sells his "services".
And they say there's no such thing as bad publicity!
Tommy.
I have sometimes read "Offline Gold"-type threads on this forum from people who basically say "Ok. I got an off-line client. Now what do I do!?"
They can be kinda funny but, entering into a contract to do something you apparently can't actually do can have some serious downsides:
Earlier today, I read an article about a Court case in my local newspaper that went like this:
1. In 2007, an aspiring glamour model contracted a local "website designer" to create a website showcasing her pictures (of herself).
2. He quoted €2,500 (which is about U.S.$3,000) for a site consisting of "an artistic design", a content management system, and a blog. (A CMS and blog can be installed in seconds through most webhosts for free.)
3. In the blog and CMS, the "designer" placed the content of her MySpace page (without telling her) and various pictures to which neither he, nor his client, had any rights.
4. He also set up an e-mail address for her, and charged an additional €100 to register her .com address (the actual cost of which is about €6).
5. The delivery time for the "project" was quoted as "3 to 4 months" (!)
6. On seeing the "finished product", his client refused to pay, arguing her (free) MySpace page was better than what he had created.
7. He brought her to Court and the case was heard a few days ago (3 years after all the above): Although legal costs of €800 were awarded against his client (meaning she had to pay his legal costs... kudos to the lawyers, who win in every legal dispute no matter what the outcome
), the "website designer" did not get his money and, courtesy of the newspapers' Court reporter, he now has his name in a full-page article that details what he did in FOUR local newspapers that cover the ENTIRE geographical area in which he sells his "services". And they say there's no such thing as bad publicity!
Tommy.
I'm all about that bass.
I'm all about that bass.
nothing to see here.
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