A/B Testing Scripts?

Then they are a multi-variate testing tool that you are using to do a simple split test. All multi-variate software can do A/B tests and split tests.

But show me a split testing (A vs. B only) tool that can do multi-variate testing (A vs. B vs C vs etc.) and I'll point out that they are grossly understating that tools' abilities and putting their testing product at a competitive disadvantage.

You can do pure A/B testing with a basic split testing script, a simple page rotator script, or even do it manually by swapping web pages or elements after a set number of unique visitors (not recommended and way too much extra work).

My testing software can do A/B testing... split testing... page rotator testing... multi-variate testing... and I market it as a multi-variate testing tool because it is perceived as having a higher value to my target customers.

Most split testing software can only run one test at a time on a webpage.

Multi-variate testing software does not have that limitation. I've set up testing campaigns with 5 variations of 7 individual elements on a webpage at once with my multi-variate testing software.

Simple A/B testing software can't do that. Most split testing software has the same limitation.

Take care,

Mike