Ideal length of an E book

21 replies
Hi warriors,

I would like to hear from other warriors about their opinions on the ideal length of an e book.

There has to be an ideal number of pages for an ebook. Too short and the buyer would feel the book was not worth the money. Too long and the customer would start losing interest and likewise would feel they have wasted thier money.

Also sales letters. I read numerous sales letters and find that nearly all of them go on far too long. I find that once you have found out what is being sold you just want to know how much it is. I don't want to be told why I want to buy it. In the end if the sales letters are too long I end up aborting them half way through. A lot of the content in sales letters are repeated.

So what is the ideal length for a sales letter.
#book #ideal #length
  • Profile picture of the author ArtofBlog
    Baggie, I think the ideal length will depend a lot on the content. I started writing an e-book a while back and hit around 50 pages before I started to fill it up with additional advice and other things that I think were pertinent. It is almost done, but I think it will probably be around 60+ pages when done and very useful to its target audience. I think that is the key: is there enough information targeted at a specific group to make it truly useful? Could someone walk away after reading that and know how to do something they could not before? If so, then I think the page count is sufficient. If not, or if the book leaves too many questions unanswered, then it probably needs to be longer.
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  • Profile picture of the author Dennis Gaskill
    There's no such thing on either account. A ebook and a sales letter should both be long enough to say everything you need to say, but no longer.

    The value isn't in the information quantity, it's in the information quality.
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    • Profile picture of the author Yoel Cohen
      Originally Posted by Dennis Gaskill View Post

      There's no such thing on either account. A ebook and a sales letter should both be long enough to say everything you need to say, but no longer.

      The value isn't in the information quantity, it's in the information quality.

      Yep...that's the answer you're looking for.

      And let me add try to get the message across as shortly and clearly as possible.

      People want to find the answer their looking for and not fluff they don't care about.

      Don't confuse details with fluff. People like details as long as it educates them, adds value and quality to your product/ebook.
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    • Profile picture of the author tyroneshum
      Originally Posted by Dennis Gaskill View Post

      There's no such thing on either account. A ebook and a sales letter should both be long enough to say everything you need to say, but no longer.

      The value isn't in the information quantity, it's in the information quality.
      I second to this. There is no definite volume in such contents but the thing is, you have to have the VALUES that your readers should know to be able to make a sale and be credible. So here I repeat, it has to be long if it needs more information but not longer.
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  • Profile picture of the author Bertil Jenner
    I agree with Dennis above.

    You need to say all that you need to say in both cases.
    A sales letter is supposed answer every objection that a prospect may have and an ebook should also cover everything that needs to be covered i relation to the target market.

    While at the same time, an IM book about advanced SEO should not spend a paragraph explaining what an anchor text is. So the length should always take into account who the audience is.

    This post is already too long considering what the question was so I will stop here.
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  • Profile picture of the author rypher21
    theres no limit for that, as long as you wanna share knowledge and that...just put the necessary information...
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  • Profile picture of the author skinnykitty
    I think the ideal ebook length can depend on the price you put on....but the quality is most important. Too many hundred-paged IM ebooks today which half pages alone is fluff and filler. But as rypher21 said, there's no certain limit.
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  • Profile picture of the author Colin Palfrey
    Just adding my 2c to the discussion.

    While many people are advocating the no-fluff approach, it is important to realize that you still need to include a full explanation of your method/process.

    I have read lots of WSO's recently, that proclaim themselves no fluff but actually require you to read the writers mind. Give the necessary information as quickly as possible, but then explain it in detail. I am not advising people to pad their ebooks out, just to make sure a confused reader can understand what to do, and why it works.

    I bought three so called no-fluff reports this week, and while one of the vendors is on my list of people to watch for future products, the other two have been privately labeled as lazy SOB's by me. Of the three reports two were not actionable through lack of basic information.

    In summary: Write a no-fluff report and I will be happy upon purchase, but if you think no-fluff means leaving out necessary information you are in for a rude awakening.

    Cheers,
    Colin Palfrey
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  • Profile picture of the author DrGUID
    Write until you've solved the person's problem.

    My best Adsense page is 200 words long which makes fools of all the folk who say you should write 1000 words.
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  • Profile picture of the author Roy Carter
    Dennis is correct, but don't forget that testing length of copy will give you the correct answer for you personally.

    Roy
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  • Profile picture of the author geegel
    Had a friend who sold a 4 page e-book for roughly 100 bucks. It was explaining how to create LLC's or something like that. He had a 100% customer satisfaction rate. There are no recipes here.

    Best regards,
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    • Profile picture of the author WritingMadwoman
      I have a couple of e-books that are nearly 60 pages long but I broke them up into sections and included a hyperlinked table of contents so it's easier for people to navigate, especially if they want to read the book in a few sittings.

      Most of the time I make them shorter, maybe 20-40 pages.

      If you have a lot to say on the subject, you could break up the information into 2-3 guides too! Like Phase I, Phase II...

      As for sales letters, I tend not to make mine as long as most I see. But I've also seen some that were way too short and don't give nearly enough information (usually these are the "I've got a secret that can make you rich but I can't tell you what it is" sort). Those are a turn off for me personally.

      Bottom line, there is no one "right" length for e-books, and no one right length for sales letters - I agree with Dennis, share the information and that's the right length. LOL

      Wendy
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      • Profile picture of the author TKO
        How long is a piece of string?
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  • Profile picture of the author CianMcCarthy
    Banned
    generally free report 30 pages, product ==> 120 pages
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  • Profile picture of the author Samuel Baker
    Depends how much content and valuable information you are providing on the subject topic I suppose in most cases. There would be no perfect / ideal formula for page length. As long as you are providing value take as little or as many pages as you need.
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  • Profile picture of the author MisterMunch
    I think a dollar a page is a good rule. Still, the value has to be on every page, and not too many screenshots.

    But it is also the value of the information. I would much rather have a 5 page report if I get the same information in a 50 page. I have better things to do than to read.
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  • I have read some ebook and most of them are of 60 odd pages. Personally i feel this number is too long for an Ebook. Anything around 30-40 pages can make a decent ebook and readers will not loose the interest as well.
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  • Profile picture of the author Jamian
    There is no such number of pages required to come up with a Ebook, just cover up everything you need say and that'll be it the main thing is stickability of your Ebook contents.
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    • Profile picture of the author Roey Pimentel
      Your target audience and content information should dictate the length of an e-book.

      Are you asking length in terms of content or page count? If it is page count, that is often over manipulated (Large font sizes, over use of repeat phrases, etc.) and in my opinion annoys the crap out of the reader. (I'm actually working on an e-book that touches on the subject.) If you are referring to length in terms of content, consider your audience; don't overwhelm - just give them what they are looking for - no more, no less. You will gain a satisfied customer. Consider breaking up your information into a series of e-books if you fear its too long. If it is too short, please don't fill it with crap - no one likes their time being wasted. Make it short if that is what you have, and give quality information at a reasonable price.

      Peace,

      Roey.
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  • Profile picture of the author JTor
    There is no ideal lenght, as long as you say everything you must say.
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  • Profile picture of the author Bruce NewMedia
    As someone who loves to read I initially assumed that longer ebooks would be more valued and easier to sell...turns out not to be true, at least in my case.

    I've taken 60page+ books and edited them down to 40 pages and even less and sales have improved. Almost ANY ebook can be condensed by a good editor and not lose it's meaning. Todays readers seem to generally be looking for shorter, not longer.
    _____
    Bruce
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