The Power of Article Marketing

Article Marketing has been around for some time. Even before the Internet boom! Articles about products, about activities which get people interested in products have always found a place in magazines and newspapers. Recently Article marketing has started going hand in hand with Search Engine Optimization. Articles are being written and pointed to pages of interest to the writer. The articles have content which complements the page being pointed to. This leads to a better "Page Rank" of the page in question.

The question is, IS article Marketing worth the effort? I believe there is no clear cut answer to this. This really depends upon the quality of the article. But one thing is for sure, you WILL get a whole lot of traffic. Is your article convincing and informative enough is left to you. Here are a few PROS and CONS of article marketing.

PROS:

•Article Marketing generates targeted traffic. The readers of our article will ONLY visit your site if they're interested in it and like your article.
•Article Marketing generates good backlinks! This one's a no brainer. More links = improved SERPS.
•Article marketing sites have a lot of in site traffic. This is true, most article marketing sites have their own SEO-ed ways of getting good traffic to THEIR sites, which opens new doors to traffic when they read your articles.
•Articles written in article directories can get published! Both on paper and electronically. This can really improve your exposure!

CONS:

•Writing quality articles takes time and effort. Sometimes the same amount of effort can be spent working on your own site instead of on an article site.
•Posting to many article directories is manual "boilerplate" work. You may need to invest in article submission software (which do not always work) , or hire people to post.
•SOME article sites have the habit of rejecting your articles for no apparent reason!

Those are the ones I could come up with! Please add any new ones you can come up with!