Input of Creating a B2B Online Directory Business

by ProEFI
1 replies
I have a friend interested in starting a business-to-business online directory in a particular niche. The idea is to offer a free listing but upsell various upgrades/features to the directory listing.

Does anyone here have any experience in this type of thing?

How would the general sales process work? I'm thinking she would need a small sales/admin team that would handle the sales aspect but I'm not sure of the best approach. She would like the sales process to be online as much as possible. What shopping cart platform works best for something like this? What type of retention strategies might one use? This niche hits a wide geographical market and lends well to tradeshows and similar events.

Any input would be appreciated!

Thanks
#b2b #business #creating #directory #input #online
  • Profile picture of the author aaron_nimocks
    If I were to do something like this I would create the directory first and all the listings.

    Then as you get traffic to particular listings you contact that company and then explain the directory and the traffic to their listing. Then tell them you are modifying the site for paid listings only (or something like that) and ask them if they wish to keep their listing for a certain monthly/yearly cost.
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