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| | #51 |
| Killer Video Dude War Room Member Join Date: Apr 2008 Location: Europe
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| | #52 |
| John Palmieri, Copywriter War Room Member Join Date: Oct 2007 Location: USA
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Frank, It would have been nice if you had included a link to (or PDF of) the sales letter you were using as an example in your video. Johnny P.S. Your "Mass Control" nonsense has absolutely no effect on me. None whatsoever... P.P.S. Hey, did I mention that I just bought a surf board yesterday and I don't even live within a thousand miles of a beach. And I'm growing my hair out so I can bleach it blond and then I'm gonna get some blue contact lenses and start going barefoot all the time. Oh, and where can I buy one of those lap guitars?! P.P.P.S. No sir, your fancy "mind control" marketing tricks won't work on me... |
| Last edited by Johnny12345; 08-12-2008 at 01:25 PM. | |
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| | #53 | |
| It's in my Signature :-) War Room Member Join Date: Nov 2003 Location: ID, USA.
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| Quote:
"Mo' News" I would definitely click | |
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| | #54 |
| HyperActive Warrior War Room Member Join Date: Jul 2007 Location: , , USA.
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How can I give myself an infraction? Is that possible?
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Get on my list and you will make a billion dollars instantly. http://www.frankkern.com
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| | #56 |
| Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom.
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| Grab Your FREE Copy (No Opt-In) Of Choosing A Market - Volume One From Snoop Marketing. | |
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| | #57 |
| Don't think about rabbits War Room Member Join Date: Nov 2005 Location: ...between my left and right ear.
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Interesting how this is a thread focused on a redundant subject line rather than the incestuous nature of everyone's lists. Personally I think His Kerness rocks at what he does and I dig watching him do it...if someone is too lazy to swap a subject line...whatever...maybe they wanted to see how effective the cut & paste exercise would be. Why not test it out!? type-atcha-later, Sean |
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| | #58 |
| Senior Warrior Member War Room Member Join Date: May 2006 Location: Leeds, United Kingdom.
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Jose - really, do we need more fake stars???? Honestly can we have an infraction for that that - before you know it everyone will have them - Allen might as well bring back the star system. As for the "bad news" issue -who will remember it in a few weeks? Most probably msot will forget - the rash of emails will be gone. At the moment, the rubber neck seems like a cheap trick. Smart marketers won't forget what Frank has taught them - they will use it intellgently and in context, not as some cheap trick. I guess it comes down to the issue that you can lead a horse to water.... |
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| | #59 |
| Breakthrough Expert War Room Member Join Date: Aug 2002 Location: Finally in Branson, MO !!, USA.
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While it may be easy to pick on people who copy the words BAD NEWS, THEY may be doing so is because They didn't actually look at the presentation. They Listened to it, Here's the difference BAD NEWS was sent to a very small list and had a very high unsubscribe rate. Using the metrics that were shown, (and there are several that we simply don't know) The Bad news list also was titled Whistle blower. The campaigns were NOT sent to the same people. Each list has their own reason for existing. Here's a real earth shattering thought ![]() When the subject of the list matches the Subject of the list you'll get a higher response. (what did he just say) ![]() Let me say it in another way When the topic on your subject line matches the offer and benefits that were used to build the list, you will get more responses. For example, New Cat Toy Improves Feline health The open rates, click rates or unsubscribe rates will not be the same to a Dog Breeders list as it would to a Feline Health list. Its not the wording, It IS send your list things your list will be interested in. Mark |
| Last edited by Mark Riddle; 08-12-2008 at 03:02 PM. | |
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| | #61 |
| Senior Warrior Member War Room Member |
Funny how this stuff works sometimes. A big launch rolls around, suddenly we see all of these emails with the same subject line, etc. Then, we come to the Warrior Forum and see all the basically same responses to it: "Yup - I unsubscribed from many lists today" "People won't learn with all this copy and paste stuff" And so on. I giggle...brightens my day. |
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| | #62 | |
| HyperActive Warrior War Room Member Join Date: Aug 2008 Location: McKinney TX.
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But I would still love to be in Kern's shoes... even for just a day! Thx, Bobby | |
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| | #64 |
| Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies
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I'm quick on the draw today. I just saw the video so I now know what everyone is talking about.
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Action is the foundational key to all success. - Pablo Picasso
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| | #65 | |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Roger, Quote:
My first post in the thread was off the point, which I completely missed. I hadn't seen Frank's latest video, and thought the post was about copying promotional emails, not just the subject line. Ooops. Bad news for me. In my defense, when I got that email from him, I had just finished watching the DVD of him in which he details the unfortunate incident with the cantaloupe. One can only take so much of that kind of video in a day... Paul | |
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| | #66 |
| Jani G War Room Member Join Date: Feb 2008 Location: , , United Kingdom.
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i personally think the "bad news" headline is awesome. i sent a email to my list with this same title to promote my product, and sure enough i got a higher open rate which turned into sales. Jani |
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| | #67 |
| Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas
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| No need to. Sure don't blame you. It's the mindless minions who blindly start using tactics without thinking. Need that warning, "Put mind in gear before releasing clutch" I was surprised to see your buddy Koenigs use "Bad News". Tell him I had him pegged for being a wee bit smarter than that ;-D |
| Kevin Riley, Product Creation Labs, Osaka, Japan Need targeted exposure? Need targeted traffic? Get your FREE ads today ![]() | |
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| | #68 |
| Don't think about rabbits War Room Member Join Date: Nov 2005 Location: ...between my left and right ear.
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| Agreed...I always wondered why people tuned into "bad news" so heavily until one day, a long time ago in a social-psych class, I was taught this phrase/concept called Automatic Vigilance...pretty interesting schtuff... Emotion and Cognition: The Case of Automatic Vigilance |
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| | #69 |
| Advanced Warrior War Room Member Join Date: Sep 2007 Location: OH, USA
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Today was one of those moments where I could literally smack myself. ![]() I actually sent out an email with a similar subject line, it's one I've used many time before when promoting either one of my own products or someone elses. It read "Terrible News" Often times before I've used "This is Terrible News" "You won't believe this unfortunate news" and of course just plain "terrible news" ect. I could literally "insert foot in mouth" or onto finger tips if you will... as later I checked out Frank's vids and almost couldn't believe it... I watch my email inbox all day to see when someone would bring up that I was using Frank's email line.. lol Just poor poor timing. However, I honestly believe there is still a time and place for that type of subject line and as Frank pointed out in his video it does make someone look and think. Humans are drawn to negativity even if what you promote is something positive. That said the effectiveness may wear off for the near future from mere copycats as marketers scramble to use it. In any event looks like I'll have to temporarily retire the "terrible news" line as it's way too close. Copying Frank isn't a bad thing, but copying the droves of followers thereafter can't be... |
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| | #70 | |
| Advanced Warrior War Room Member Join Date: Sep 2007 Location: OH, USA
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Good point I'd open the "fox news" line just to see what that's about. Heck I used "Cow Nipples" in a subject line.. so I'll use almost anything ![]() Doesn't Russia and a couple other countries have "Naked News" where all the hose get naked slowly throughout the show? Maybe we can start using that one? That might get some good open rates too? | |
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| | #71 | |
| Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas
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| Quote:
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| Kevin Riley, Product Creation Labs, Osaka, Japan Need targeted exposure? Need targeted traffic? Get your FREE ads today ![]() | ||
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| | #72 |
| Advanced Warrior War Room Member Join Date: Sep 2007 Location: OH, USA
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Kevin, For the record I have never taken John Mann's advice. For instance, he told me not to listen to you Now, would that be wise?Kevin called me on this subject and we laughed for a good bit on my coincidental mishap. But, we agreed I should start looking at my email box when I get 100 emails from other marketers telling me to go look at some video. Before I send out anymore emails ![]() *Re-puts brain in first gear* BTW, kevin - Mann says ROLF! |
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| | #73 |
| HyperActive Warrior Join Date: Jul 2007 Location: , , United Kingdom.
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If Frank put out a video about watching paint dry I'd probably watch it all the way through. He's got real charisma and he's a 'Blokes Bloke' as well as probably a 'babe-magnet'. He's got what most of us wish we had, but don't. He loves making money, but I think he genuinely likes helping people as well. Good luck to him, as he also does his bit for charity fund-raising using his 'Magnetic power'. Pete |
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| | #74 |
| Advanced Warrior War Room Member Join Date: Oct 2007 Location: Illinois USA.
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What a charge it must be to sit in your beach side condo, your bare feet propped up on the table, effortlessly creating a buzz like this while playing your slide ghi-tar.
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| | #75 | |
| Senior Warrior Member War Room Member Join Date: Mar 2003 Location: , , .
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I think I'm going to start reading the National Enquirer...so I can get more ideas. | |
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| | #76 |
| Banned War Room Member Join Date: Jun 2007 Location: Up North, USA
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BAD NEWS... Most people who read Frank Kern's ideas are complete idiots, but you can profit from that because you have two brain cells to rub together... TomG. |
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| | #77 | |
| HyperActive Warrior Join Date: Jul 2007 Location: , , United Kingdom.
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You get a warning pop-up that just goes round in circles until you unplug your computer. It FREEZES all other actions. Pete. | |
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| | #78 |
| HyperActive Warrior War Room Member Join Date: Apr 2008 Location: Evanston, IL, USA.
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Here's a news email title (surfing on the rubberneck idea) that might get a lot of people opening it. Tax debt news... Michael |
| Know thyself... | |
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| | #79 |
| Senior Warrior Member War Room Member Join Date: Apr 2006 Location: Sydney, Australia.
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I got a couple of Bad News emails and they were lame. I unsubscribed. They rank right up there with "you just made a commission" etc... Are people wondering the about the measurement of open rates versus conversions? I have been doing a lot of PPC lately and I can assure you after millions of impressions and clicks of testing the highest CTR does not usually turn out to be the highest conversion. Email could be similar? So what I am saying is that a high open rate on its own does not really prove everything. Surely sales conversions (or goal conversions) are more important than open rates? You can get high open rates with sensational headlines but until you split test with some statistical rlevance it is just theory. I would like to know if Frank sends out test emails to smaller groups before the big mail out? Does he split test and measure conversions? Does anyone have conversion results? (I do get the point that higher open rates could expose more of your clients to the message - but it must be congruent). |
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| | #80 |
| HyperActive Warrior War Room Member Join Date: Sep 2005 Location: Coral Springs, FL USA
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I've gotten around 10 different emails on Kern's free video. I'm guessing its time to clean up my email lists subscriptions again.
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| | #81 |
| Guest
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I thought it was about the Rubber Neck effect. Bad news... That's just the headline Frank chose to use. Here are a few other Rubber Necking Headlines: go to hell... a hooker gave me VD... toilet paper... anyone I bet those emails would get opened. And that was the point. Wasn't it? |
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| | #82 | |
| Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom.
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BUT, unless the content of the email was closely matched with the headline and the reader was able to connect with the message, it's unlikely that they would read the whole message; let alone click a link. If you simply copy Frank's headline "Bad News" and then fail to deliver a bad news related message; the technique is lost. John | |
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| | #83 | |
| Senior Warrior Member War Room Member Join Date: Aug 2006 Location: Estonia
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1. They showed that they did not know about the technique or how to use it. 2. They had not accounted for the other folks who would be using the same subject line. Experience is not just about time served but what has been learned whilst the time was being served. I do not know what subject lines were used by the names you suggested (or their staff) and so do not comment upon their experience directly, but as we know from this thread, many list marketers have been busily demonstrating significant gaps in their knowledge. | |
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| | #84 |
| HyperActive Warrior Join Date: Jul 2007 Location: , , United Kingdom.
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almost everyone on this forum is probably 'linked' in some way through the various Newsletter sign-ups back to Frank Kern because he has the respect of MOST of the main players in internet marketing. These people don't really need Franks product, so he's 'given' it to them for review. (Smart if not obligatory move). These main players have sub-lists of people like myself who sort of 'stalk' on the fringes with an eye to moving 'in' at some point. Then there are the hundreds of thousands of 'normal' folk out there who don't have a CLUE about this world of internet marketing, but sign up to one of 'our' newsletters through some 'long-tail' search they did about something completely different. A small percentage will be 'awestruck' by the concept as most of us were at our first exposure to IM. It's THESE people who would just LOVE to be opening an E-mail that gave them 'The Golden Key' to future on-line success. It's also 'these' people who will rise to success more quickly if they take the bait because they are untainted by a lot of the 'nonsense' that is also proffered to them once they enter the arena. But if they get the 'right' coaching first, they'll recognise the junk and just blank it out without being held back by it all. OK. I think that's it for now. Pete. |
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| | #85 | |
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The only point that I was making was that the "Rubber Neck Effect" video was about getting more of your emails opened. And his point was that if you can double your opens then you will double your sales if everything remains the same. Frank, chose "bad news" in the subject line to make his point. He also gave a short and descriptive story to explain it. So, I'm not suggesting, at all, that it's a good idea to have a subject line that reads, "flying monkey alert" but the actual content is about surfing in Maui. And again, you are correct. If the subject doesn't relate to the message-the techniques is lost. | |
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| | #86 |
| Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies
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The funny thing to me is that I keep getting them.. and they use the exact format bad news ... They even use three dots for the elipse and all lowercase, every one of them. It would be cool if Frank put out a spoof video showing how this new subject line worked like magic ... "screw you..." actually it might get a high open rate. |
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Action is the foundational key to all success. - Pablo Picasso
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