bad news..

[John Taylor]

Now that Frank Kern has let the "Rubberneck" cat
out of the bag we're going to be inundated with
emails with the subject "bad news.."

Think I'm kidding, unfortunately not.. I had three in
my Gmail account this morning

John

[lakshaybehl]

And that is exactly why they will lose essence and effectiveness!\\But then Frank will come out with a new Sun_FREEZER!

[John Taylor]

The problem is that people don't "get it" - the lesson is
in the effectiveness of the principle; not in copying the
exact two words that Frank used in his open rate test.

John

[lakshaybehl]

Thanks John!!

I'd take that as a tip!!!
. HMMM

[pwebbiz]

John,

And all of the emails will start with "Here's what I got" haha. Kern is awesome - but you just need to keep in mind that you don't have to take every suggestion he makes 100% literally - especially the suggestion about taking everything he suggests 100% literally!

I amuse myself! I really do!

[Josh Anderson]

The minute I saw that headline I deleted the email.

I had no clue it had anything to do with Frank's affiliates.

I just knew that if anyone had to use that as a headline they were trying to get me to read an email that probably contained little of interest to me.

I already watched Frank's video which I loved, downloaded, and saved. For the first time someone explained to me the basic formula I have been using in my sales copy lately so that I could see more clearly why it has been giving me such great results.

These days I just have little interest in "urgent" of "bad news" emails. They never contain anything urgent or containing true bad news. So I delete anything that says such without reading it.

I guess that is why J Mo's email gets me to open it... he has unique style and personality that does not require the mindless copy and paste headlines so he gets my click.

[Peter Bestel]

Originally Posted by John Taylor

The problem is that people don't "get it" - the lesson is
in the effectiveness of the principle; not in copying the
exact two words that Frank used in his open rate test.

John

You're right John, but it's not simply that they don't "get it", it's that they're lazy to the point of not being able to think for themselves.

Now, I like being lazy, but only to the effect of streamlining my business; doing as little as I can for as much money. However, my laziness will never encroach on my creativity - being able to think for ourselves sets us apart from the competition.

Peter

[Peter Bestel]

Originally Posted by Josh Anderson

The minute I saw that headline I deleted the email.

I had no clue it had anything to do with Frank's affiliates.

Interesting Josh, but I'm sure you'll remember that old adage of "you're not your customer."

Don't throw the baby out with the bath water.

Peter

[Andrew Wilson]

Lets get this straight. These are NOT new techniques and I am sure that Frank would not dream of claiming they were.

These techniques have been around since before Adam met Eve and have worked just as well since that time and will continue to do so for eons to come.

These techniques may be new to some/many/most 'internet marketers' and thus within our little niche, for a while, they will be over exploited, or used in an unnuanced way. Just as at school when we learned a new technique we used it to death and in a very crude manner.

Some folks will truly learn this stuff and will internalise it and become able to profitably apply it in the future.
Most will not.
The measure of Frank's true success and skill will come from how many people learn to profitably use the stuff he is teaching without prospects noticing the techniques in use. This is kinda like how a skilled cosmetician will often use her skills. The goal is not to wow us with the powders and potions on the skin, or how they are applied but rather that we notice the beauty of the woman wearing them without ever noticing the cosmetic art that caused us to take note in the first place.

So, don't worry, we will still be able to gain attention by arousing curiosity. Pratfalls will still gain a laugh and we will still be able to make a clear and (deceptively) simple sales proposition to our prospects and clients.

[VegasVince]

I find it interesting that everytime Frank Kern launches something..... the affilliates, critics, cynics, and naysayers come out en masse--- and start bitching about this or that.

Reminds me of sharks and vultures fighting over scraps.....and all the while they miss the big picture.

That's what happens when you're dependant upon another person to make your bacon.

The genious of Kern and a few others like him....is NOT ALWAYS THE PRODUCT....but rather the means by which they market it. It's something people would be well advised to study and duplicate.

I personally love Frank Kern launches....because every email sent....either from him or his affilliates.....leaves a blueprint for success in terms of how one can get really really filthy rich via IM....no matter what the hell you're selling!

Maybe the real lesson to be learned.... is the fact that the people that get TRULY RICH in this business or any business....hold all the cards. Their own.

It's call EXCLUSIVITY. It's the difference between owning a Mansion free and clear and renting one!

As Frank begins to crank out this latest launch....study it. From start to finish.

Save every email.....and perhaps it will inspire some of you to create and market something exclusive of YOUR OWN....something you control....of value.....something you can toss out the the feeding frenzy of sharks who will bust their asses to sell it for you.

That's what Frank Kern does.
I
And that's why he makes millions of dollars with far less effort then many others who work much harder then he does. It's true.

There's a difference between a PROACTIVE MARKETER WHO CREATES AND MARKETS EXCLUSIVE ORIGINAL CREATIONS......and a REACTIVE MARKETER...who is always at the mercy of the former.



xxx Vegas Vince

[Andrew Wilson]

Vince, if it ain't about the product (or service) then from where does the revenue derive.
As Frank noted in his first vid in this series, the purpose IS to get us to spend money and we do not see value in the offering then no matter how pretty it looks, no matter how spellbinding the performances are then there is nothing.

I think he did a great job with the video and at least one of the guys sending out the first round of emails yesterday could learn from the self confidence that allows him to give control of the video playback to the viewer.
As he also noted, there will be much of value from the 'free' stuff and I applaud that.

I do not see any problem with noting, accurately, that there will be many ham-fisted implementations of the basic points Frank is showing. I just hope that some sending out the emails at the moment DO, themselves, learn from Frank, or other sources, to do the job a little better.

[Roy Carter]

Vince There's a difference between a PROACTIVE MARKETER WHO CREATES AND MARKETS EXCLUSIVE ORIGINAL CREATIONS......and a REACTIVE MARKETER...who is always at the mercy of the former.


Couldn't agree more. That's exactly why I spend more time creating my OWN products rather than anything else.

Wish I had half of Frank's number of affiliates though!

Roy

[John Taylor]

Originally Posted by VegasVince

I find it interesting that everytime Frank Kern launches something..... the affilliates, critics, cynics, and naysayers come out en masse--- and start bitching about this or that.

Bitching?

I made an observation that several people are copycatting
Frank's subject line rather than learning the concept. How
is that bitching?

John

[Michael Stuart Kelly]

Originally Posted by John Taylor

Now that Frank Kern has let the "Rubberneck" cat
out of the bag we're going to be inundated with
emails with the subject "bad news.."

John,

I got one from Frank the other day titled "DUH."

As you are on his list, you probably got it, too. At least I didn't see many copycats to that one.

btw - When I started studying IM about a year ago and signed up for everything just to see what it was, I would get amused by waves of behavior. I think someone back then must have taught that it was "more human" or something to make a mistake and admit it to your list. I remember a phase of about 3 weeks where every other email I received was "Sorry, I goofed..." or something like that.

In that volume it was quite comical. It looked like the entire IM world had suddenly become incompetently sincere.

Michael

[Kim Standerline]

Originally Posted by Michael Stuart Kelly

John,

btw - When I started studying IM about a year ago and signed up for everything just to see what it was, I would get amused by waves of behavior. I think someone back then must have taught that it was "more human" or something to make a mistake and admit it to your list. I remember a phase of about 3 weeks where every other email I received was "Sorry, I goofed..." or something like that.

In that volume it was quite comical. It looked like the entire IM world had suddenly become incompetently sincere.

Michael

Yeah and I sent out a genuine one the other day, and got lambasted for it from a subscriber.

it's not cool

Kymi

[Mark Riddle]

I wonder if the next in the series will be Limit The Supply....

Scarcity is obviously part of the mass movement, Emphasizing That this is only for a select group, and "Frankly" it's not for everyone...

Of Course the another hint is also in Franks Name.....

Kerning Is the Adjustment of space between letters...

But Wait There's More, If you order by midnight tonight you'll get a free double value egg slicer that cuts and chops right in your own home.

What a Jewel, Why that's right too, La Jolla Mean The Jewel ~!

OK its late

Mark

[fred67]

I loved seeing those 'Bad News' subject lines in my mail accounts this morning.
It meant I could quickly 'filter' them all into the waste basket.

we all recognise Franks E-mail address, so why bother with the others??

Pete.

[LaunchWorkshop]

You have to admit that Frank Kern is one cool guy. But I agree, what he's giving are tips that can be amended and incorporated, and what he's really doing is preselling but with style.

[peteinoz]

its more than the strategy Frank Uses..

I put to you another could do a very similar launch, exact same strategy and product.
and fail miserably..

Frank is rare in that "he" can pull off these strategies. He can be bold and pull it off, where others trying to duplicate some of his strategies will come out looking like fools.

His strategies work very very well for him, some others have the ability to pull it off. though not many. He's put a LOT of work into making himself so believable and building that relationship with a mass market.

Cheers

Pete

[Leigh Burke]

It made me click

[John Taylor]

Originally Posted by magchick

It made me click

At last!

I did wonder why it took so long for anyone
to make a comment.

John

[ExRat]

Hi,

I'm not on the list so I can't talk from experience and I have only received one email using something similar today which was from a WSO purchase (which as usual, after one update/bonus, turns to dross and is no more in my inbox).

But from an 'outsiders' point of view, after reading the thread I see one major aspect of social proof that no one is mentioning - by discussing this here (which is fine of course) AND by all the wannabees copying the tactics the next day in their emails (which is pretty damn lame if you think about it - does no one have an original thought of their own?) - it all simply reinforces the belief that Frank Kern's mass control IS working.

But unfortunately it is working amongst the ouroboros of IM - it's the so-called marketers who are being controlled, yet they are thinking to themselves that they have actually increased their own power by adopting it. IF they went and used it in the niches - fine. But if they just copy it and use it on their IM lists, then in my opinion they are making a fatal error.

These marketers who use his tactics in their own emails as SOON as it comes out are surreptitiously doing two things -

a) reinforcing the belief that Kern's mass control is working - IE - they are acting as unpaid affiliates. But it's not working on their customers - it's working on them! So in the customer's eyes the sender of the email is below them in their level of understanding and therefore the subscription is not required anymore. Who wants to learn from a sheep? They might pull you into their herd...

b) shooting themselves in the foot by providing real proof of the lack of value of their newsletter. They are showing that they are simply piggy-backers and suggesting to the reader that they might as well unsubscribe and hear it from the horses mouth rather than getting second-hand piggy-back rubbish

They are also guaranteeing that they can not move up to a similar level, because it is plain as day that to do that you need to be a leader, not a follower.

In short, if you have nothing original to say (demonstrate) to your subscribers, then you are better off saying nothing rather than proving to them that you have been 'controlled'.

[Lance K]

Originally Posted by Peter Bestel

Now, I like being lazy, but only to the effect of streamlining my business; doing as little as I can for as much money.

Peter, that's the furthest thing from being lazy. And referring to it as being lazy gives the magic pill seekers false hope.

[Steven Wagenheim]

If you belong to the DamnSmartEmail group of safelists, you'll be bombarded
with these emails from their solo mailings this morning.

I too didn't bother opening them until John brought it up just to see what it
was all about.

Personally, I think they're lame. But that's just me.

[Lance K]

That's the cool thing about gmail. It shows you the first part of the body copy after the subject line without even having to open it. With a subject line that short, you can see quite a bit. And the first rule of copywriting tells you that even if "bad news" gets you reader further, you're screwed if the first sentence kills their interest.

I got one like this...

"bad news..." was the subject line.

And this was the body copy displayed by gmail before I ever opened it...

"Don't worry, everything is OK - but you REALLY need to see this: http://www..."


CONGRATULATIONS, you just GUARANTEED that I won't open this email (only opened it in order to discuss this thread).

[Andrew Wilson]

Roger, I think that what you say has merit, but the truth is that by using this technique, today, and so obviously, what these 'marketers' are showing is that they do not yet know their own profession.
Now that really goes right to the heart of credibility!

One guy wrote out to his lists and made an explicit point about what he was doing and, as I did on forums yesterday, he pointed out what was being done. BUT he did not simply follow, he used the technique in a manner that displayed that he already knew this stuff and knew how to use it. By pointing it out to us we readers could see, if we read his other work, that he uses this technique all the time. That built credibility.

It is saddening that so many 'marketers'/list sellers that other folks look up to as experts simply do not know their own job (or employ others who are similarly lacking in skill)

[ExRat]

Hi,

The more I ponder this thread the more comical it gets in my mind.

Consider this analogy -

A famous hypnotist contacts his list with a sales pitch -

'Normally I just show people how to stop smoking and how to beat phobias, but there's a secret I've been keeping from you. I never have any trouble converting my prospects into customers because....I hypnotise them. I can make anyone do anything. Of course, this power can be used for evil but as long as I solve peoples' worst issues for a fair price, where's the problem?

But now, for the first time I am going to teach YOU how to do this at my special secret seminar....'

Now imagine that you decided to go to this seminar. If you were smart, as well as wanting to learn how to do it, you would also have your guard up, leave your credit card at home and probably take a friend to drag you out of there if you started drooling, putting your hands in front of you like a zombie while chanting 'must...buy...course...for...$50000'.

So now I have thought about this, I have this vision of all of these budding internet email marketers who think they are really smart for learning these cutting edge techniques, yet in fact they are all drooling on their keyboards with their arms out in front of them like zombies, chanting 'must...copy...Frank.......must...buy...his...next ...release......must...start...threads about...Frank...in...as...many...forums...as...pos sible.......must...copy...Frank'



JT, you are excluded from this analogy.

[Michael Stuart Kelly]

Originally Posted by ExRat

I have this vision of all of these budding internet email marketers who think they are really smart for learning these cutting edge techniques, yet in fact they are all drooling on their keyboards with their arms out in front of them like zombies, chanting 'must...copy...Frank.......must...buy...his...next ...release......must...start...threads about...Frank...in...as...many...forums...as...pos sible.......must...copy...Frank'

ExRat,

LOL... What a visual!

Is that what Frank means by "Mass Control"?

Michael

[Peter Bestel]

Originally Posted by lakading

Peter, that's the furthest thing from being lazy. And referring to it as being lazy gives the magic pill seekers false hope.

Lance, I don't think I'm the first and I certainly won't be the last person who claims to make money despite having a lazy streak.

The message isn't that it's so easy even a lazy person can do it, rather that it's OK to try and find the easiest way to achieve a great result. I (and others) refer to this as being lazy in a humorous kind of way.

I don't think I can be held responsible for giving the 'magic pill seekers false hope' - they'll find that without my help.

Peter

[ExRat]

Hi Michael,

Is that what Frank means by "Mass Control"?

I have no idea, but that seems to be what he's getting.

SLEEP!

[Frank Donovan]

Seems to me that the real message in Frank Kern's video was that here's a guy with maybe the most loyal and responsive followers in the industry and he's been getting a 17% open rate on his emails! And his BEST EVER rate was around 39%.

So the money isn't in the list - just in the minority of subscribers who actually choose to read what you have to say.

If I subscribe to a newsletter or course, it's because I find consistent value in the content. In which case, I'll open the email based on the sender's name, not the subject line.

Frank

[Andrew Wilson]

Don't forget, in your analogy making, that most of the folks taking Frank's products ARE newbies.
Most of the folks selling Frank's courses are, in time and experience terms, newbies.

Probably 95% of the market for IM products, services and training IS newbies and so even if a product is of great benefit to those with some prior knowledge or experience it is a given that it must meet the needs of the majority in the market who serve to add volume to a launch and thus bring down the unit price.

[Paul Myers]

Roger,

They are showing that they are simply piggy-backers and suggesting to the reader that they might as well unsubscribe and hear it from the horses mouth rather than getting second-hand piggy-back rubbish.

I'd be careful with this idea. Some of the people I've seen send those things almost verbatim are folks I know to be better at selling than most of the people discussing the issue. Not all of either group, to be sure, but most.

For most of those, the thinking is probably along the lines of, "Frank's stuff works, and it all fits together. I'll save a lot of time just using his copy."

I'd recommend looking at the senders' other stuff before coming to any conclusions based on this. Just an opinion, of course, but one you might want to consider.


Paul

PS: When did Allen put in a wedgie button, and how did you get access to it???

[Paul Myers]

Andrew,

Most of the folks selling Frank's courses are, in time and experience terms, newbies.

We must be on very different lists. I don't think I've gotten a single email from anyone but very experienced people about this.

Off hand, I believe I've gotten emails from Harlan Kilstein, Rich Schefren, John Carlton, Jason Moffatt, and Bob Serling on it, aside from Frank. I don't really consider any of those folks "newbies" in any meaningful sense of the word.


Paul

[nathanj]

Originally Posted by Frank Donovan

So the money isn't in the list - just in the minority of subscribers who actually choose to read what you have to say.

Hey Frank,

That is quite a contradictory sentence
you got their.Those subscribers that
are sending him payments got those
emails by being on his list.

If I have missed your point completely
please let me know.

[Kevin Riley]

Bad News = a few more unsubscribes today that helped clean out my inbox. When will the copycats ever learn?

[Frank Donovan]

Originally Posted by Nathan J. Hockley

Hey Frank,

That is quite a contradictory sentence
you got their.Those subscribers that
are sending him payments got those
emails by being on his list.

If I have missed your point completely
please let me know.

Hi Nathan

The point is that a list is pretty useless if nobody opens your emails. I was simply raising the issue of email opening rates and how you can get these up by building a relationship and providing good content.

I'm willing to bet that there are certain marketers whose emails you'd open regardless of the subject line. Whereas a "sensational" heading which bears little or no relation to the content of the email just ends up p***ing people off.

Frank

[Steve Peters Benn]

Frank's new thing was really bad timed. We have just "outed" a stalker on Kickstartprofits.com who has been doing majorly creepy things. Now it just comes accross as a marketing effort. LOL.

[ExRat]

Hi Paul,

I'd recommend looking at the senders' other stuff before coming to any conclusions based on this. Just an opinion, of course, but one you might want to consider.

Ah, thanks for the tip.

Off hand, I believe I've gotten emails from Harlan Kilstein, Rich Schefren, John Carlton, Jason Moffatt, and Bob Serling

I see what you mean...them aint noobs.

I still do think that that list of non-noobs has enough about them to avoid a tactic that is currently being taught to the masses by one of their ilk and still come up with their own little hooks - or wait till the fuss has died down to implement it? Perhaps I am giving them too much credit...but I doubt it.

When did Allen put in a wedgie button, and how did you get access to it???

Wedgie? I thought 'wedgie' was an Americanism for a great sport that (of course) we invented over here, which we call 'a melvin.' The sport involves running up behind someone and pulling up their pants (knickers? underpants?) really firmly.

I presume you mean the hairy emoticon? I just added it via the image icon (accessed via the WYSIWYG editor version of the forum posting interface).

[Jason Moffatt]

Hey guys,

Regardless of how you feel about the "bad news" headline, I can tell you that I've used it with tremendous success for over the last 3 months.

It worked really well. But now Frank has gone and ruined it in the IM crowd. Bastard!

However, I knew it wouldn't be a wise move to use it today.

So, I thought long and hard, consulted the little minions running around in my head, and settled on...


"horrible news".

I saw "Willie Crawford" sent out ...

"good news".


I thinking of trying...

"Fox news" next.

[Kevin Riley]

Originally Posted by Jason Moffatt

Hey guys,

Regardless of how you feel about the "bad news" headline, I can tell you that I've used it with tremendous success for over the last 3 months.

It worked really well. But now Frank has gone and ruined it in the IM crowd. Bastard!

However, I knew it wouldn't be a wise move to use it today.

Exactly. Was a wise move using it before, and was a wise move not using it today.

Dammit Moffat, you taking too many Smart Pills again?

[Michelle Strait]

I received quite a few "bad news" subject headlines as well. But I also got "good news", "disaster", and "not bad news".

[frank-kern]

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

When i use this, I like to turn the situation into a positive.

Like this:

Subj: Bad News

Body:

...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

Blah blah blah.

Frank

(That was an impromptu email but you get the point)

The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

It wasn't meant to be about the subject line.

[ExRat]

Hi Frank,

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

You mean, you didn't realise that you were going to be wielding 'mass control' over the masses at this point?

Ten years from now they will be calling this the 'Kern' era and blaming you for all the straggly hair-cuts...

[Johnny Slater]

Frank,

I watched that video last night and understood instantly the power behind it. Sadly, most people, keep in mind I'm not saying all people, will completely miss your message and just try to copy your example word for word.

Trying to tell the masses to think for themselves is like telling the water not to flow. It's easy to say but falls on deaf ears.

It's only that 1% (from the first video, love that guitar btw...) who will understand your message and do something about it. It's sad but the vast majority will not get the message no matter how many times it's put in front of them.

That may be a cynical way to look at it but from watching promotion after promotion and paying attention to the flood of emails I recieve daily this has been what I have personally noticed.

Originally Posted by frank-kern

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

When i use this, I like to turn the situation into a positive.

Like this:

Subj: Bad News

Body:

...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

Blah blah blah.

Frank

(That was an impromptu email but you get the point)

The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

It wasn't meant to be about the subject line.

[Steven Wagenheim]

Originally Posted by frank-kern

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

When i use this, I like to turn the situation into a positive.

Like this:

Subj: Bad News

Body:

...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

Blah blah blah.

Frank

(That was an impromptu email but you get the point)

The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

It wasn't meant to be about the subject line.

Frank, let's be straight about this, and mind you, this is just MY opinion.

You're a brilliant marketer. And when brilliant marketers come out with
brilliant techniques, it takes people with more than dust between their
ears to use them properly because they're not "plug 'n play".

Not all marketers, new and old, have the ability to think on their own when
presented with a tactic that needs to be adapted to their own style, list,
product and so on.

The ones who do, prosper. The ones who don't, spit it out word for word
and pretty much get nowhere.

Again, this is just MY opinion.

[John Taylor]

Originally Posted by frank-kern

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

It wasn't meant to be about the subject line.

Hey Frank,

Yep, and that was the point I raised in my original post.

Unfortunately, many people won't understand "finesse" they have
only got up to Copy & Paste 101.

John

[Dean Shainin]

Originally Posted by John Taylor

Now that Frank Kern has let the "Rubberneck" cat
out of the bag we're going to be inundated with
emails with the subject "bad news.."

Think I'm kidding, unfortunately not.. I had three in
my Gmail account this morning

John

Thanks John,

Now I had to go change one of my follow up email headlines at Aweber...lol

It was #27 in the series so I figured by then 'bad news' will really be over used. However, that email was 'really bad news' to my subscribers and I had to think how to convey the message in another way without sounding too harsh.

Cheers,
Dean

[peteinoz]

Originally Posted by frank-kern

I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

When i use this, I like to turn the situation into a positive.

Like this:

Subj: Bad News

Body:

...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

Blah blah blah.

Frank

(That was an impromptu email but you get the point)

The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

It wasn't meant to be about the subject line.

got nothing to say Here I said it all above in my prior post

though it seems to be the thing to do , to quote Frank!


Cheers

Pete

[Peter Bestel]

Originally Posted by Steven Wagenheim

Frank, let's be straight about this, and mind you, this is just MY opinion.

You're a brilliant marketer. And when brilliant marketers come out with
brilliant techniques, it takes people with more than dust between their
ears to use them properly because they're not "plug 'n play".

Not all marketers, new and old, have the ability to think on their own when
presented with a tactic that needs to be adapted to their own style, list,
product and so on.

The ones who do, prosper. The ones who don't, spit it out word for word
and pretty much get nowhere.

Again, this is just MY opinion.

What's a guy supposed to do? He throws an idea out there, explains how it has the potential to double your income and now he's got to defend himself. This place is not short of opinions and advice - some good, some crap. It's the responsibility of the 'learner' to use it to the best of their abilities. It's not the responsibility of the teacher to guide their pupils every step of the way.

I don't think this thread has really got much further than the original two posts by the soon-to-be birthday boy

Originally Posted by John Taylor

Now that Frank Kern has let the "Rubberneck" cat
out of the bag we're going to be inundated with
emails with the subject "bad news.."

Think I'm kidding, unfortunately not.. I had three in
my Gmail account this morning

John

Originally Posted by John Taylor

The problem is that people don't "get it" - the lesson is
in the effectiveness of the principle; not in copying the
exact two words that Frank used in his open rate test.

John

Peter