Is the $1 Dollar Membership Sign Up Worth It?

i would like to see some answers too. Wanted to try that few mints ago but in the middle of my project i change my mind

depends on how you are charging that dollar. if its $1 charged to a credit card, then lot of people will stay away form it thinking that its just a way of collecting the credit card number and they will be charged full membership price if the forget to cancel. lot of people these days dont like to give out credit card numbers for such memberships. if paypal payment however, you might be able to get some memberships. then again it depends on which industry you are targeting and whether members you are targeting will have paypal or not. just give it a try and see how it works.

I'm finding $1.00 trials gets you mostly people that can only afford $1.00. Then they decline or cancel enmasse~
Some people swear by them.

Hiya

I agree with Marcel.

Not because I also have a membership site, but because I am talking as a potential customer.

I would like to try out something for $1 or less before commiting to a monthly billing payment.

Kindest
Abdi Adan

$1 from a buyers perspective having the ability to purchase a trial of $1 for say a week is very effective from my point of view, I would happily fork out that amount then either continue/cancel after the time frame is up.

In essence as some of you have said it works and converts well.

Currently testing this right now, just coming off the trial phase in another week, so we've been watching conversions from right before we went on the trial, during the trial and will watch after the trial - surprisingly so far it didn't look like too much of a drastic increase (or decrease)

Since there are so many cancellations on this, why
don't you just give them a sneak peak or a part of the
whole thing when they join as $1 trial member.

And as soon as they upgrade-show them everything else.

Igor

I would go with if you are running a membership site where the 1$ users can see a part of your stuff, just to get a feel for what you have to offer while hiding the important or the "meat" of your product. I've done this a couple of times where I offer them a little but once they get in for the full price can have unlimited access to everything.

Just a bit offtopic but I find after testing that a video explaining to trial members what they get and what they can get if they go for the full membership works effectivily.

@OnePlusOne - Thankyou for that breakdown analysis.

Gives people in membership site businesses to rethink some of there methods.

Excellent breakdown oneplusone as samuel said but we forget to mention that as time passes you will get more members joining in. Even more if there was some sort of affiliate program set up.

It will be beneficial to make assumptions and predictions for members joining INTO the program as well as leaving, to make best use of the prediction model, need to incorporate both ways.

Our $1 for 1 week trial premium membership is working very well for us. It gives people a chance to see what's inside the premium membership. They can then decide if they want it or not. Not all who sign up stay on but a vast majority do. For those who stay on, we are more or less sure that what we offer is what they want.

On some of my squeeze pages I offer a free report, but charge $1 for bandwidth via paypal..so straight from the get go I've subscribers who are proven to dip into their wallets

Thanks alll for the great responses. Keep em coming!

I used the one dollar trial offer at nichebot and am happy with their service. This is a great way to get fence sitters to jump.

I've done this many times and it ALWAYS increase the bottom line.

Text below quoted from The Gary Halbert Letter

" Let me share with you some words of wisdom which Gary once shared with me regarding “numbers”…

Let's say you spend $1,000 to pay for your advertising. Let's say you are mailing all the letters you can mail for $1,000 or spending $1,000 to run newspaper ads or maybe spending $1,000 on magazine ads. Let's say for every $1,000 you spend, you bring back $2,000. Let's say your refund rate is 10%.

So we have a $2,000 gross... minus $200 in refunds... and minus $1,000 for the costs of advertising. What you have left then is an $800 contribution to overhead. That’s not bad.

Now let's add a 30-day hold into that same equation. (A 30-day hold means that you will not process anyone’s credit card and/or you will not cash anyone’s check until they’ve had a chance to use your product/service for 30 days.) When you do that, here's what will typically happen: You will TRIPLE your response rate. And you will DOUBLE your refund rate. Let's look at the figures again.

We now have a $6,000 gross... minus $1,200 in refunds... and minus $1,000 for the costs of advertising. What you have left then is a $3,800 contribution to overhead. You’ve got to admit…

It Is Better To Have $3,800.00…

Than It Is To Have $800

The math doesn't always work like this. Sometimes adding the 30-day hold will more than triple your gross sales... and not increase your refunds. Sometimes adding the 30-day hold will just double your gross sales... and double your refunds.

Let's see what the numbers look like using the worst of the above cases. Okay, so you double your gross, which now means you take in $4,000 and you double your refund rate (from 10% to 20%) which is $800 in refunds and you still have to subtract the $1,000 for the cost of advertising. That means you've now got $2,200.

Hey…

$2,200 Is Still Better Than $800

Now let's take an even worse case scenario. Let's say using the 30-day hold increases your sales by 50% but triples your refund rate. In this case, you will have gross sales of $3,000 minus $900 in refunds minus $1,000 for advertising. That leaves you with $1,100.

So, as you can plainly see, using dismal figures like this worst case scenario, you still have $1,100... which... at least to my pea-sized brain... is still better than $800."

END QUOTE

With memberships sites, if you are scared that they will copy everything and run, drip feed the information to them till they are a full blown member. Then give the full access. Yes, some people will copy all they can and run, let them run. The majority and the kind you want around will stick around as long as your info is good and you keep updating.

Regards,

Sam

From my experience, a lot of people will try the $1 trial then get your product and cancel their membership. Very frustrating. Just my thoughts.

William Gilreath

What about continually drip feeding your content?

Say your site is 18 months old, and you add material every month. Your first member is getting all your new stuff as you add it.

Your latest member comes on the site 18 months after you've started, and it looks just like it did when the first member joined.

Does anyone do that?

I see two benefits:

1) It looks like your always adding material.

2) No one can come on and just download everything and cancel their membership.

Maybe you should try something like that, Steven?

Hi,

i think that if your prospective buyers will not even pay $1 then then are not going to spend $20,$30 or even more.

I have signed up for many sites that were offering $1 but it is normally for 1 month but you have to have extremely good content that is being updated weekly.

I recently signed up for stephen pierces MRMI where he shows you step by step how to make money,many how to videos.That was $1 for 1 month and $39.99 for every month thereafter.

"The money is in the list" is a famous quote which means if you have a good list of customers that have bought products online before then you are half way to making money.

You could have 100,000 email addresses but you can quite easily have 99,000 of those who are just after free content.Thats not who you are aiming to get.

If you dont have a good email list then i suggest you start building one or JV with someone who does.

I have not been on the internet too long and have 8 websites.
I havent made any money yet but it is early days.

Not sure if i am allowed to list my sites here but here goes:

ertldiecast.org
hauppaugmediaMVP.com
headachebackofneck.org
professionalclippers.net
salomonhikingboots.org
salomonrunningshoes.org
stihltrimmers.org
lenoxwintergreetings.org

Regards,MArk