Just a few years back, marketing executives were ready to give up on the notion of email marketing. With the progress of technology and social media, strategists had devised new marketing techniques which employed the effective use of social networking. The target market was being captured via Facebook, Twitter, Instagram and email marketing seemed like something from the distant past. However, all that changed drastically. Email lists began to rise in importance, particularly since the last two years, and have now become the focal point of digital marketing strategies.
While social media platforms are viable as effective and engaging marketing outlets, they are not the same as email marketing. These mailing lists are one of the best ways to cater to a niche market as the client can personally interact with their customers and even ensure their long lasting loyalty.