Is late November / December a lousy time for a launch?

One Inch Punch · 10-22-2008, 02:26 AM

I have a product in a non-IM niche. The product, sales letter, and site are ready for business. But I want to have a traditional launch and want to give potential partners 4-6 weeks notice before launching. That would put my launch right around Thanksgiving here in the states, or early December, when most people are concentrating on the holidays.

For those who have done this before, would I be better off just waiting until the new year before launching this? As a side note, I already know my biggest competitor is launching a new product early next year.

Any advice or insight would be appreciated....

Ryan Even · 10-22-2008, 02:50 AM

I did a very large launch last November without a problem. Of course you might want to avoid the week of Thanksgiving.

I also did a launch a couple of weeks ago that did very well (non IM niche), I was a little worried with the poor economy, but it didn't seem to slow down my launch week sales.

Good Luck!

Tim Dog · 10-22-2008, 02:52 PM

Interesting. Not a lot of a window to have a launch right now but it can be done.

10-22-2008, 02:26 AM	#1
One Inch Punch Copywriter Join Date: Sep 2008 Location: Valencia, CA Posts: 49 Thanks: 1 Thanked 1 Time in 1 Post	Is late November / December a lousy time for a launch? I have a product in a non-IM niche. The product, sales letter, and site are ready for business. But I want to have a traditional launch and want to give potential partners 4-6 weeks notice before launching. That would put my launch right around Thanksgiving here in the states, or early December, when most people are concentrating on the holidays. For those who have done this before, would I be better off just waiting until the new year before launching this? As a side note, I already know my biggest competitor is launching a new product early next year. Any advice or insight would be appreciated....

10-22-2008, 02:50 AM	#2
Ryan Even Advanced Warrior War Room Member Join Date: Dec 2006 Location: Las Vegas, NV Posts: 712 Thanks: 10 Thanked 10 Times in 9 Posts	Re: Is late November / December a lousy time for a launch? I did a very large launch last November without a problem. Of course you might want to avoid the week of Thanksgiving. I also did a launch a couple of weeks ago that did very well (non IM niche), I was a little worried with the poor economy, but it didn't seem to slow down my launch week sales. Good Luck!
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10-22-2008, 02:52 PM	#3
Tim Dog HyperActive Warrior Join Date: Aug 2006 Location: , , . Posts: 235 Thanks: 3 Thanked 1 Time in 1 Post	Re: Is late November / December a lousy time for a launch? Interesting. Not a lot of a window to have a launch right now but it can be done.
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