About public speaking opportunities...

13 replies
Hey campers....

One key component of my marketing plan for the remainder of the year, is lining up a regular schedule of speaking opportunities and national trade shows, trade association meetings, that type of thing - in the US for sure, possibly foreign locations.

Do you have any thoughts about where to solicit these specific opportunities? Are there any sites on the internet that specialize in listing these opportunities at all?

I'm less interested in doing my own seminars...than I am in being paid to show up at somebody else's meeting to say something profound.

Talltom
#opportunities #public #speaking
  • Profile picture of the author dvduval
    Almost every trade show has an Exhibit Coordinator. I would find yourself a list of trade shows, and then call on some of the Exhibit Coordinators. Most of the time they are trying to sell booths, so its not too hard to get on the phone with them (but do it a couple of months in advance of the show).
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    • Profile picture of the author Kieron
      It is also important to build your online profile as a keynote speaker, think how you want to position yourself before you start calling.
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  • Profile picture of the author Don Schenk
    The professional trade associations that sponsor conventions are always looking for speakers.

    Some time ago, for about 3 years, I did a lot of convention speaking. The way I managed to get the bookings was to create a good direct mail piece and mail it to every pro trade association in a particular industry.

    Usually there is a national association supported by smaller state-wide associations in any particular industry. There also is a reference book listing all trade associations in America. The name of the book escapes me, but usually it is available at your local library.

    Use that as a starting point and snail mail a nice looking brochure and cover letter about yourself.

    Better still, include an audio CD of you speaking - either from a past speaking gig, or professionally recorded to make it sound great. It needs to be able to grab the attention of the associations.

    Usually the trade associations publish a list of all board members - both on a national level, and on the state-wide level. Obtain a copy of that list from a member, and also mail to every board member individually.

    This does work.

    :-Don
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    • Profile picture of the author DA
      Originally Posted by Don Schenk View Post

      Better still, include an audio CD of you speaking - either from a past speaking gig, or professionally recorded to make it sound great. It needs to be able to grab the attention of the associations.
      That's a great idea.
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      • Profile picture of the author webwriter
        You can also join your local Chamber of Commerce. Plenty of opportunities for speaking gigs there.
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  • Profile picture of the author HarryCharles
    All about networking, I know this is probably not the answer you are looking for but in this business its who you know not what you know. You need to go to the events and try and find the right people to network with. Form a relationship and try to drop in that you love speaking. It might be a longer shot but you will see a much higher success rate.
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  • Profile picture of the author John Callaghan
    I do a lot of convention related seminars in a particular niche industry. Getting the list of convention coordinators is pretty simple (it's on the associations website).

    The key is to have a hot topic or two already planned out. You don't have to create the presentation just a one page summary that gives them a high level overview, some points on what they'll learn, and a few credibility items (e.g., testimonials from past seminars). Mail that out to all of the convention coordinators and follow up with a phone call. You'll fill our calendar in no time.

    Keep in mind that most convention and symposium speakers are booked at least 3 o 4 months ahead of time. At least that's always been the case for my speaking engagements.

    John
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  • Profile picture of the author StupidCupid
    Banned
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  • Profile picture of the author Rocky Allen
    Colleges offer a number of speaking opportunities. I have a client that gets the bulk of her speaking engagements. She gets the names of the Dean of the Department that could use her services, and sends snail mail with a sample of her work. She follows up with email and the digital audio sample attached. She includes referrals in both contacts, in a nice, concise one-sheet.
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  • Profile picture of the author Bruce NewMedia
    The better the group, the bigger the convention/meeting, the further out in time it will be scheduled. Also, it is actually quite competitive to get these gigs, even if you are charging no fee. Industry speakers, as opposed to 'pro speakers' are usually the bulk of the speaker/faculty... brochure, demo video, and networking with meeting planners is all a part of securing these kinds of gigs.
    _____
    Bruce
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