Why Many Are Attracted to the IM Niche

19 replies
I have been thinking of why many that learn internet marketing go into the internet marketing niche/Make Money Online Niche. The compeition is tough yet people still go into it. Many newbies may never make much because of their determination to stay in this niche versus try others.

You keep hearing Gurus say to look at other niches but at the same time they make most of their money from the Make Money Niche. You hear Gurus say go into Offline Marketing but they are still making a majority of money from their Online Make Money niche. One of the early things I starting to think was, "do what the Gurus do not what they say." Which I think still makes since. I am sure I am not the only one to think it.

The IM Niche is all ready set up well for JV with infrastructure. Namely there is many all ready doing it. But in other niches it may not be as well established. Clickbank all ready has a well established amount of products on the subjects. It is easy to find related products to promote to lists. It is easier to find PLR and resale product too.I may be easier to find affiliates for this subject? There are many people to do list swaps with in IM. You have the WSO area to sell.

People want to be in niches that they are interested in. IM is a subject that the person is naturally interested in.

We are always told about how much money a guru makes in the IM niche that attracts people into the niche. The competition is strong in the IM Make Money niche but the reword is high.

I do believe the reason for many failures in IM is focusing on the IM niche or Make Money. The competition is too high for beginners. They should start in other niches before trying the Make Money Niche. Then again there are sub niches of IM that could be broken into without any income proof. For instances Article Writing for people needing content for websites, logo designs, website building, creating videos, programming, etc...

What is your thoughts on this matter?
#attracted #niche
  • Profile picture of the author Orla Kelly
    Rob great article.

    I agree going into internet marketing blind is a recipe for disaster-you really need to have both hands held for a while. I am learning internet marketing the right way on Alex Jeffreys 3.0 coaching program which I thoroughly researched before joining just so I can apply what I learn to smaller specialised niches.

    I find as I learn, I write about it on my blog so it reinforces the training-after all there are a million ways to make a million bucks-its making the first dollar is the hardest. Once you find a method that works-its a case of tweeking it and repeating! kind regards Orla
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  • Profile picture of the author Mr. Enthusiastic
    Great topic, Rob.

    I like NY1's point about the affiliates.

    I think a lot of newbies realize, they got excited and paid $20, $200 or $2000 from a great sales letter online - and they want to get a piece of that action for themselves.

    So they try to copy the guru, with their own hot sales letter to hype up how some of that money should go to the newbie.

    Problem is, the legitimate gurus actually have made money online before. When you buy their $20 book, this won't be their very first $20 sale online. So their advice is based on experience. But with the newbie, the first sale of their $20 book about how to make money online will be the only $20 they've ever made online. That's not a very solid foundation for uniquely helping your customers.

    The newbie skips over the guru's advice about "find a niche you already know and love."

    Tomorrow, Frank Kern might offer a $500 course on how soulful music and cool video editing will make your site a best-seller. Paying for his advice on this matter would be a no-brainer, if you have $500 avaiable to invest.
    And next week, Mike Filsaime might say that if you have a video about how you used to be broke, plus a pile of source code, you can get people's subscription fees to a forum. Guess what, he'd be talking from his experience.
    So the following week, Joe Blow who's never sold anything onine tries to get people to pay $500 for advice about clever videos that discuss your former poverty, with cool music, to get subscribers.
    Not surprisingly, not too many people want to buy Joe Blow's recycled knock-offs, so then Joe complains that the gurus are all lying scamming piles of horse hockey.

    if only Joe had realized that what he knows about car repair, or air conditioning, or discount travel to the Caribbean, or gardening, or how to get a better job in the medical field, might have been an easy area to make plenty of money with the help of Frank's and Mike's tips about sales videos. Even better, Joe wouldn't have had to compete with Frank and Mike in their home turf if he pursued one of these other niches.

    But that would require thinking, which sounds an awful lot like that at awful four letter word - the one with W at the start and ORK at the end.

    Chris
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  • Profile picture of the author jennypitts
    Internet Marketing attracts people for many reasons. Some last, MANY others come and go. I think that regardless of which Guru anyone is learning methods from, no one should be taken literally. I have always said that those who succeed always develop their own strategy for success. It is much more effective to read, learn, try, and implement what ever is going to work best for us. One thing most people overlook is that when it comes to marketing, online or off, what works for some does not necessarily work for others. The same principles apply to IM and the make money online niche.

    This said, I think that determining what program, process, or strategy suits our style or our business best is what is going to sell. That most people do IM in a search for overnight wealth? SURE, many dream of that. But the truth is that no one, and I mean no one becomes rich overnight with an online system, business, product or program. Or even offline. The only people that become rich overnight are those who win the lottery...
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  • Profile picture of the author Maddi
    IM niche to start off is not only a mistake but rather deceiving.

    I personally think its unethical to be teaching people how to make money when you haven't made money yourself.

    IM niche has loads of pros but plenty of cons too. Depends on the approach. Like you have mentioned above, compartively easy to get affiliates and JV partners but then again Self Improvement, Health and Fitness and Entertainment niches are just as lucrative. Just not very active on the surface.

    Maddi
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    • Profile picture of the author AlanGNW
      Originally Posted by Maddi View Post


      I personally think its unethical to be teaching people how to make money when you haven't made money yourself.
      Perfectly put. Unfortunately for so many ethics has little to do with their lives? As someone else here said - they have little imagination so they just mimic what they have been shown. Ends up with newbies selling to newbies and passing the same few bucks around between them.

      And thus we end up with this type of parody - I'm here to sell you dreams, not anything of any value!
      (don't click if bad language offends you). If you recognize yourself in this - maybe it's time to get out of the business and go and get a real job!
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  • Profile picture of the author dndoseller
    Because people study this IM stuff and have no vision of their own so they just mimic what they know.
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    • Profile picture of the author butters
      The gurus don't make their money in the "Make money online niche"... Look at their sales pages, look at their market, you should realise it isn't the make money online niche.
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  • Profile picture of the author matthewzinda
    Rob-

    You are a genius!

    I think alot of newbies get into the IM/MMO niche because they see the demand for it, and they think they can get a piece of the pie!

    But, once they get their business set up, and there sales funnel ready to go, they get to the point of actually marketing their business, and generating traffic!

    Oops, here's where they run into trouble! They can't get any traffic, because of all the competition!

    I love your idea of sub-niches!

    Actually, I am in a sub-niche of IM/MMO myself! I am in the "make my own website" niche, and there is still quite a bit of competition, but not too much where it makes it improbable to get traffic! Also, there are alot of searches for it, which means that ranking well for these keywords will bring alot of traffic! Even though it might take a little more time, and effort to rank well in the search engines, it is still very possible!

    So yes, I think a more specific niche is a great idea for a newbie wanting to make money online!

    Thank you, and good luck!

    Matthew Zinda
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  • Profile picture of the author sbucciarel
    Banned
    It's called fake it till you make it, only a lot of them don't make it. It's such a common mistake IMO ... newbies going right into MMO when they don't really have anything valuable to contribute to that niche. That doesn't mean that they will never have anything valuable to contribute to that niche, but they should be getting their feet wet in smaller, less competitive, but still profitable niches ...
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    • Profile picture of the author AchievingDreams
      is everyone here a professional/expert/passionate about the niche you're marketing to?

      By professional, I mean licensed. By expert, I mean Master's degree holding, not going through forums and reading articles online.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by AchievingDreams View Post

        is everyone here a professional/expert/passionate about the niche you're marketing to?

        By professional, I mean licensed. By expert, I mean Master's degree holding, not going through forums and reading articles online.
        It really isn't about having a Master's degree or being licensed. It's about knowing what you're talking about. It's about credibility. You won't have any credibility in a MMO niche if you're not making a significant amount of money online.

        What can you tell us that will be valuable to us? How do you propose to sell us something you know little about? Give us a reason that we would buy a MMO product from you when there are MMO products being sold by people who have made millions online and know how to do it.

        That's what it's about. Credibility and knowledge.
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        • Profile picture of the author Anderson Spider
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          • Profile picture of the author Rockmanfl
            I think there's two different sides, sure it's a crowded market but the ones who rise above are the ones who figure out how to make it work or try different approaches. But in order to do this, they'll first do what the others are doing to make some money and get going. I think it's important to at least get going and try your best even you're using a system with a lot of competition, you can always expand your efforts later
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  • Profile picture of the author BenAgan
    Just as sbucciarel alludes to, you need to provide value and show that you're trustworthy. How can you give value when all you're doing is parroting a guru? There's value in being a messenger, but not when there are thousands of messengers.
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  • Profile picture of the author Jamian
    Let me put it this way think of a Great white shark, if you noticed that there quite number small fishes swimming right underneath of the great whites jaw make a living out of feeding scraps from the preys that killed by great white but after some period of time later they got big and do their own hunting as well yet another small ones underneath of their mouth too! Its all about passing persistence test.
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  • Profile picture of the author activetrader
    I have always thought that it's a pretty dumb idea for a beginner marketer to start by selling IM products... it's stupid...

    I see this happening all the time - someone learns about IM, knows nothing, has made no money, and starts promoting money-making products....

    Thus, lack of credibility... 'hey, show me the money!! How much have you made?' is what you should ask those who want to teach you...

    On FaceBook I get approached by IM folks who want me to join their lists so that they can teach me how to make money online. When I ask how much they have made, most of them have not made more in their entire IM careers than I make in a day..

    Point is - don't try to teach something you haven't done yourself...

    Become an expert in your niche first... become successful at it... only after you have become successful in a non-IM niche, you can gain credibility to sell IM products if that's what you are drawn to....

    I would not want to buy from someone who only ever sold IM products and nothing else...

    and on a side note, I do all kinds of niches, but IM is the one I would not touch with a long stick...
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  • Profile picture of the author Joe Benjamin
    That's just it Rob.

    It's easier to follow the crowd, even if the crowd is
    going in a path of destruction. Most people know
    they're on that path, but stay in it out of fear of the
    unknown...

    "oh no, I better play it safe and stick with the MMO
    market because that's about as far as I'm willing to
    think outside the box".
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  • Profile picture of the author Robertuk
    Although the IM market is competitive it is also highly profitable. This is what lures poeple to it especially newbies.

    This is a problem because the learning curve is huge. Customers, clients and subscribers will know if your new and will quickly lose respect.

    I believe one should enter into a niche they are passionate about. You will naturally be able to discuss about topics easily...And you will make money eventually because you are passionate.
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    • Profile picture of the author John47
      Nicely put Rob. Newbies don't realise that the big money in IM is
      made by the gurus cross promoting each others products
      and earning big commissions for doing that.

      Also gurus know each and team up for joint ventures
      with each other etc. Try getting a joint venture
      with a guru if you don't know them ! How do you
      get to know? By going to an expensive seminar and
      paying out big bucks ! It's definitely a bit of a closed
      world and way too competitive.
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