99% of you are leaving money on the table - here's why.

[Cherilyn Lester]

I have to say something here. This is for your benefit, kind of like pulling off a band-aid... And not to be overly rude or anything, but after being a copywriter for 2 years, I've seen a lot of sales funnels... And to be perfectly honest, most of them suck. Why?

Everyone is leaving money on the table. Period.

Yes, everyone here is somehow leaving money on the table by not completely optimizing their sales process. Sure, copywriting can increase your profits - exponentially even. But so can a properly developed sales funnel.

Copywriting and a properly developed sales funnel are like fiberglass and resin - individually, they're pretty weak, and aren't going to hold anything up under pressure. But when put together carefully, by experienced hands (or even novice hands with the right knowledge), they can withstand a force similar to that of welded steel. They hold up, and do their job properly.

I see people missing simple ways to increase their profits and build a backend...

Things like no squeeze page. In fact, I've seen no opt-in at all. It's great that you're making sales, but what about the other 95% of your traffic? You worked hard to get them there, don't just let them walk away without offering them something of value!

Or slightly more advanced things like no upsell. There is ALWAYS a way to expand on your product. Learn faster, learn more, learn in a different way (video vs. text vs. audio). Use that to your advantage - offer your customers something of even MORE value than your original product for a reasonable price, and you'll see success.

And even when there is an upsell, I often see no downsell. This can catch a LOT of people who were interested in the upsell, but maybe they 1. didn't need everything you were offering or 2. didn't have the budget for the complete package. More profits, happier customers, from a more complete sales process.

And what is with people not emailing their lists? You worked hard to build it. I've seen subscriber bases of over 10k go stagnant in 6 months, because not ONE email was sent out to that list. Preload your autoresponder. Write up a few newsletters. It doesn't take much, but developing those relationships can increase your sales in many ways - from viral marketing, to direct sales from subscribers, through to gaining subscribers as affiliates. It's all connected.

Use exit pop-ups. Optimize your order pages. Send your emails. Develop back-end products for your buyers to purchase after the initial sale. Offer interactive bonuses, to keep customers coming back to your site.

Make sure no potential customer leaves your website without you making them the best offer you have - and make sure that once they become a customer, you treat them honestly and fairly, to keep them coming back. Show them how valuable they are to you - and they'll continue to appreciate it with their kind words, and their wallets.

I suppose this is what happens when you write a post after drinking coffee... Especially when you don't drink coffee very often. LOL!

In any case, I just had to say something. You guys deserve every little bit of information to maximize your sales, and I kept seeing this same mistake made over and over again...

In fact, I'm going to make all you warriors an offer you can't refuse. I'm going to give away free consults. That wasn't the intention of this post, but what the heck... If it can help you, I'll do it. Send me a PM telling me about what you're offering, and all the different pages you already have on your site. I'll tell you how you could make it even better. No pitching, you don't have to buy anything, that isn't the point. I want to see warrior sales-funnels all over the web, pulling in crazy mad-man-like profits. You guys ARE that good.

I guess I should limit this a little bit so I don't get overwhelmed with doing this and skip my bread-and-butter work, so... First come first served basis, and if I don't reply today, don't worry I WILL get back to you.

Even if you don't want the consult, go out there and see what you can do to develop your sales funnel. Throw up a squeeze page... Use an exit pop-up to catch those last minute visitors. Offer a video course to go with your ebook or audios. Do something different - and do something big. The absolute worst thing that could happen, is you undo that work and stay exactly where you are right now.

Anyway, I'm going to go and get another cup of coffee... Which may or may not be a bad idea, but I suppose time will tell.

Happy Sales!

- Cherilyn

[dvduval]

You are totally right. I need to get off my "you know what" and do some of these things. Thanks for sharing.

[Cherilyn Lester]

You're welcome! Glad to see this post is already getting some attention, hopefully it will make some positive changes today.

- Cherilyn

P.S. *twitch* I need to perk another pot! Ha ha.

[Robertas]

Good, solid advice. Thanks for taking your time to write this long post Cherilyn! I see coffee has a good effect on you

The things you've mentioned in this post is the stuff every info marketer should do if he calls himself so. People who don't collect emails, who don't build relationships simply called are online salesmen

Anyway, I think people who have read this post should also watch videos at continuityblueprint.com (can't post urls yet ^^), because Ryan Deiss gives some good advice on this subject as well.

[Cherilyn Lester]

Thanks for the link recommendation - I'll take a look and see if I can't learn anything myself.

Happy Sales!

- Cherilyn

[lakshaybehl]

Cherilyn, You forced me to do a video. I can't just resist. i was thinking about doing a video on the topic since many weeks, but I have been procrastinating. But now I am doing it. You have given me an excuse to do it too...

The video is done... See below...

Originally Posted by Cherilyn Lester

I have to say something here. This is for your benefit, kind of like pulling off a band-aid... And not to be overly rude or anything, but after being a copywriter for 2 years, I've seen a lot of sales funnels... And to be perfectly honest, most of them suck. Why?

Everyone is leaving money on the table. Period.

Yes, everyone here is somehow leaving money on the table by not completely optimizing their sales process. Sure, copywriting can increase your profits - exponentially even. But so can a properly developed sales funnel.

Copywriting and a properly developed sales funnel are like fiberglass and resin - individually, they're pretty weak, and aren't going to hold anything up under pressure. But when put together carefully, by experienced hands (or even novice hands with the right knowledge), they can withstand a force similar to that of welded steel. They hold up, and do their job properly.

I see people missing simple ways to increase their profits and build a backend...

Things like no squeeze page. In fact, I've seen no opt-in at all. It's great that you're making sales, but what about the other 95% of your traffic? You worked hard to get them there, don't just let them walk away without offering them something of value!

Or slightly more advanced things like no upsell. There is ALWAYS a way to expand on your product. Learn faster, learn more, learn in a different way (video vs. text vs. audio). Use that to your advantage - offer your customers something of even MORE value than your original product for a reasonable price, and you'll see success.

And even when there is an upsell, I often see no downsell. This can catch a LOT of people who were interested in the upsell, but maybe they 1. didn't need everything you were offering or 2. didn't have the budget for the complete package. More profits, happier customers, from a more complete sales process.

And what is with people not emailing their lists? You worked hard to build it. I've seen subscriber bases of over 10k go stagnant in 6 months, because not ONE email was sent out to that list. Preload your autoresponder. Write up a few newsletters. It doesn't take much, but developing those relationships can increase your sales in many ways - from viral marketing, to direct sales from subscribers, through to gaining subscribers as affiliates. It's all connected.

Use exit pop-ups. Optimize your order pages. Send your emails. Develop back-end products for your buyers to purchase after the initial sale. Offer interactive bonuses, to keep customers coming back to your site.

Make sure no potential customer leaves your website without you making them the best offer you have - and make sure that once they become a customer, you treat them honestly and fairly, to keep them coming back. Show them how valuable they are to you - and they'll continue to appreciate it with their kind words, and their wallets.

I suppose this is what happens when you write a post after drinking coffee... Especially when you don't drink coffee very often. LOL!

In any case, I just had to say something. You guys deserve every little bit of information to maximize your sales, and I kept seeing this same mistake made over and over again...

In fact, I'm going to make all you warriors an offer you can't refuse. I'm going to give away free consults. That wasn't the intention of this post, but what the heck... If it can help you, I'll do it. Send me a PM telling me about what you're offering, and all the different pages you already have on your site. I'll tell you how you could make it even better. No pitching, you don't have to buy anything, that isn't the point. I want to see warrior sales-funnels all over the web, pulling in crazy mad-man-like profits. You guys ARE that good.

I guess I should limit this a little bit so I don't get overwhelmed with doing this and skip my bread-and-butter work, so... First come first served basis, and if I don't reply today, don't worry I WILL get back to you.

Even if you don't want the consult, go out there and see what you can do to develop your sales funnel. Throw up a squeeze page... Use an exit pop-up to catch those last minute visitors. Offer a video course to go with your ebook or audios. Do something different - and do something big. The absolute worst thing that could happen, is you undo that work and stay exactly where you are right now.

Anyway, I'm going to go and get another cup of coffee... Which may or may not be a bad idea, but I suppose time will tell.

Happy Sales!

- Cherilyn

Originally Posted by Robertas

Good, solid advice. Thanks for taking your time to write this long post Cherilyn! I see coffee has a good effect on you

The things you've mentioned in this post is the stuff every info marketer should do if he calls himself so. People who don't collect emails, who don't build relationships simply called are online salesmen

Anyway, I think people who have read this post should also watch videos at continuityblueprint.com (can't post urls yet ^^), because Ryan Deiss gives some good advice on this subject as well.

Continuity Blueprint is a funnel. Free videos= Ryan gives a good amount of info about creating multiple products. I am a big believer in that.

But right now what the OP is talking about is different. She is talking about maximizing profits from the same products. That's what the "theme of the talk show" is.

-Lakshay

[Cherilyn Lester]

Lakshay - Couldn't have said it better myself. Looking forward to the video! In fact, I'm sending you a PM...

- Cherilyn

[Chris_Willow]

Thanks, Awesome post!
It's so true... got to go work on this

Thanks again.
Chris

[Paul Hancox]

Cherilyn, thanks for kicking my butt, metaphorically speaking. I'm going to write a 7 part email series for a sales letter I have RIGHT NOW.

I know I should have done it sooner, but your post has been the push I need.

[Steven Carl Kelly]

Originally Posted by Cherilyn Lester

Use exit pop-ups.

GAK! OH NO!

[Emailrevealer]

I'm guilty of all of the above. I'm probably letting thousands a month slip through my fingers by not having an opt in email section.

[Cherilyn Lester]

It may be annoying, but if you use the unblockable slide-ins (the ones that don't prevent a user from closing the window, just pop-up when they hover over the close button) it can dramatically increase opt-ins if you're offering something valuable.

The key to making this all work - and I'll put this in bold font, to make sure everyone sees it...

Offer something of value - don't just do it to grab more money.

If you don't have anything of value to offer in an exit pop-up, don't use one. If you don't have anything valuable for an upsell, don't create one. If you can't possibly think of anything to offer for ANY of the above sales funnel elements, don't do it. It will only cheapen the process and reduce your conversions.

As a side note to that, if you don't have anything valuable to contribute to your paying customers for any of the above... What are you doing?? Go out and create something spectacular!

Happy Sales!

- Cherilyn

[lakshaybehl]

Here's the video...

YouTube - SALES FUNNEL How To Double Your Profits...

Working On The Second Part.

[lakshaybehl]

Originally Posted by Cherilyn Lester

Lakshay - Couldn't have said it better myself. Looking forward to the video! In fact, I'm sending you a PM...

- Cherilyn

Hey!

Replied to the PM. Please check your inbox.

-Lakshay

[Cherilyn Lester]

I'm glad this topic has gotten so many views so far, and that you're all getting some great value out of it. It's sure making my day brighter.

- Cherilyn

[Justin Mandel]

A post like this was long over do.

Good work Cherilyn!

[Clark]

Excellent post!

[iw433]

You called it just like it is. Thanks.

[Asher]

Hi Cherilyn,

That was an excellent post about how to have the right sales funnel.
Thanks for actually laying it out so clearly.

@lakshay

Nice video ;D I went to the website, apparently, it's not up yet though.
Can't wait to see what you've got ^^

Asher

[Steven Wagenheim]

Cher, this is the way to kick some serious butt on this forum. What an out
of the ballpark post. Fantastic!

Now, confession time.

I can be SUCH as lazy SOB. I leave more money on the table than probably
anybody making over 6 figures a year.

With all my upsells and backends and whatever else I got going on, I know
beyond any doubt that there are areas I could be making a boat load more.

So why don't I?

This is where I think a lot of people have their problem, even folks like me
who have a decent handle on this thing.

The more things you do, the more things can get screwed up. See, any
simple process can be optimized fairly fast. Take a simple squeeze page
designed JUST to get opt ins. Well, you can make several versions and see
which one converts the best.

And if that's all you're doing, it's not that time consuming.

Ah, but then when you start adding things to the fire, such as a AR series
and a free report and backend links in the report and an upsell to the
front end and other options and on and on, it starts to get to be a little
overwhelming.

For the Joe just starting out, it's worse than info overload because it's not
just a question of reading some instruction and understanding it. Now it's
a question of putting things into practice that you may have never done
before.

Do you have any idea how many variables you can throw into the mix JUST
with something as simple as affiliate links in a free report, or links to your
own products?

How do you present them within the context of the report itself so that
they have the most impact?

Do you put them at the end of each relevant chapter?

Do you include a resource section at the end and put them there?

Do you make the report rebrandable so that they can put their OWN
affiliate links in it?

I could go on but I think you get the picture.

They say that marketing is simple. In essence, it is.

Find a hungry market
Find a solution to their problem
Sell the solution

It's the little things like I just said above that make it so complicated. How
to get the most bang for your effort? What's going to work the best?

That's the stuff that takes tons and tons of testing and tweaking.

And that's where most newbies freak out. It's like deer in the headlights
time.

So while your post is dead on, I understand why a lot of people don't go
through all that stuff. Even I leave some of it out because, quite honestly,
I can't be bothered with all the minutia.

It takes a very dedicated and non ADHD type person to be able to follow
your advice.

Even I have fits with it.

[Cherilyn Lester]

Steven;

I knew you'd find this post eventually - LOL

I know a lot of people have problems with it, which is part of why I made this post. As a copywriter I see a lot of people struggling with it, trying to optimize the hell out of everything - pardon my language.

While that's all well and good, and you SHOULD try to optimize conversion, get the basics down first. Then start testing the EASY way (and yes, there is an easy way. )

You make a valid point - but a lot of the trouble is in over-complicating the process. Yes, optimizing your upsell page to a 20% conversion rate would kick-butt. And optimizing your salesletter to a 10% conversion rate would also kick butt. That means 2 in 100 visitors buy your upsell. Fantastic.

But here's the gravy...

With a 10% conversion rate on the salesletter (just to make the math easy), and only a 10% conversion rate on the upsell - because you didn't optimize it, you just put it up and tweaked it a little bit - 1 in 100 will still buy the upsell. Better than 0 in 100, no?

Don't get too analytical, and don't overcomplicate things. One sale from a backend, upsell, or autoresponder is better than none at all. Get it going, and optimize as you go.

Happy Sales!

- Cherilyn

[Steven Wagenheim]

Originally Posted by Cherilyn Lester

Steven;

I knew you'd find this post eventually - LOL

I know a lot of people have problems with it, which is part of why I made this post. As a copywriter I see a lot of people struggling with it, trying to optimize the hell out of everything - pardon my language.

While that's all well and good, and you SHOULD try to optimize conversion, get the basics down first. Then start testing the EASY way (and yes, there is an easy way. )

You make a valid point - but a lot of the trouble is in over-complicating the process. Yes, optimizing your upsell page to a 20% conversion rate would kick-butt. And optimizing your salesletter to a 10% conversion rate would also kick butt. That means 2 in 100 visitors buy your upsell. Fantastic.

But here's the gravy...

With a 10% conversion rate on the salesletter (just to make the math easy), and only a 10% conversion rate on the upsell - because you didn't optimize it, you just put it up and tweaked it a little bit - 1 in 100 will still buy the upsell. Better than 0 in 100, no?

Don't get too analytical, and don't overcomplicate things. One sale from a backend, upsell, or autoresponder is better than none at all. Get it going, and optimize as you go.

Happy Sales!

- Cherilyn

See, now THAT is excellent advice. Yes, 1 sale is better than none. I get
so caught up in the "is this going to be worth doing" because I know I
won't optimize things that quick, that I end up saying, "the hell with it".

Guilty as charged, which is why, with all that I do, I'm not nearly as
successful as I could be. So many affiliate products I sell, I could easily
sell a related product of my own, but I don't even bother building a list
for them.

Stupid, stupid, stupid.

[lakshaybehl]

Originally Posted by Asher

@lakshay

Nice video ;D I went to the website, apparently, it's not up yet though.
Can't wait to see what you've got ^^

Asher

I am doing the second part... I am sure a lot of people would like it. Will be up with it soon. thanks for the encouragement buddy.

-Lakshay

[lakshaybehl]

Originally Posted by Steven Wagenheim

See, now THAT is excellent advice. Yes, 1 sale is better than none. I get
so caught up in the "is this going to be worth doing" because I know I
won't optimize things that quick, that I end up saying, "the hell with it".

Guilty as charged, which is why, with all that I do, I'm not nearly as
successful as I could be. So many affiliate products I sell, I could easily
sell a related product of my own, but I don't even bother building a list
for them.

Stupid, stupid, stupid.

Steven!

Its not about doing everything! Its about doing what you are doing right. And I am sure there are a lot IMers that could simply give anything to be in the position where you are in. You are an inspiration SIRE.

On the contrary, I am BIG believer in funnels and packages. I do recommend everyone to try and follow the advice by Cherilyn in here because its really worth doing.

Takes time? A lot. Takes effort? Ton of it. Worth it? You bet!

(Steven I know you already work a lot so this is for the others )

-Lakshay

[Cherilyn Lester]

Steven, you're far from stupid. The fact that you've gone from forum newbie to six-figure IMer in just a couple years is a huge accomplishment. You just have a lot on your plate.

For you, I would actually recommend something I just found... Its a "getting things done" plugin for Gmail. It organizes your email, and lets you easily send messages to yourself to set as tasks. Simple, effective, and it might help with the "only 24 hours in a day" problem.

Don't worry Steven, you and I are very much alike. We like to over-analyze because we know what we should be doing - but analysis paralysis kicks in and we do nothing.

You're not stupid, you're human. And if you can find a way to get past that obstacle, let me know. LOL!

Happy Sales!

- Cherilyn

[TheRichJerksNet]

Cherilyn,
Your right ... I just had a talk with my staff about this very same thing and once we get some time we are going to be doing some things.. It just seems there is never enough time..

Sending you a PM by the way.. Give you a peak at my brand new site.

James

[Cherilyn Lester]

I just did some simple math in a consult for a fellow warrior, and it made me realize something... You really shouldn't wait to do any of this, and I'm going to give you a concrete example WHY.

Say you have a $10/month membership.

You don't collect email addresses from visitors, you just make a sale or don't.

If you DID collect email addresses, usually you'll get at least a 10% conversion rate.

Now, lets say for imagination sake that you got 100 visitors the first day without an optin box. You made 3 sales, or $30 in monthly income.

If your optin converted at 10%, you would have ALSO had 10 subscribers that day. If only 10% of your subscribers ever join your membership, you are losing out on one new member - or $10/month - every day.

Delay putting an opt-in on your sales page by an entire month, all of a sudden that's over $3500 a year you WON'T be earning.

And the longer you wait, the more traffic you get, the higher priced your membership, and the better your opt-in conversion, the higher that figure gets.

Lets say a $20 membership, with a 20% optin rate, and still 10% of subscribers buying. Delay installing your subscription box by one month...

Over $13,000.00 a year in lost revenue. That's the equivalent of a brand new economy car, and you don't have it because you didn't put up a subscription box until 30 days after you launched.

Now I don't know about you, but I think that makes it pretty hard NOT to use an opt-in.

Anyway, I hope that helps to drive the point home a bit.

Happy Sales!

- Cherilyn

[precious007]

There are pros and cons on this method without a squeeze page. numbers are a bit exagerated as for 10,000 visitors no way there would be 5000 subscribers.

[lakshaybehl]

Originally Posted by precious007

There are pros and cons on this method without a squeeze page. numbers are a bit exagerated as for 10,000 visitors no way there would be 5000 subscribers.

Why not?

I have had nearly 59.67% conversion on my squeeze page, and you can certainly do much better than that.

I am sure many warriors will agree with me on that! So be optimistic. I have not exaggerated any of the numbers in my video, and I never do that because I fear the loss of credibility.

-Lakshay

[Steven Wagenheim]

Originally Posted by precious007

There are pros and cons on this method without a squeeze page. numbers are a bit exagerated as for 10,000 visitors no way there would be 5000 subscribers.

If I don't get a 50% conversion rate on my squeeze pages, I go home. 50%
is not that big a deal. If you presell properly, there is no reason not to get
at least 50%.

[Arindam Chakraborty]

Thanks for the cool post

Arindam

[Steven Carl Kelly]

Originally Posted by Cherilyn Lester

It may be annoying, but if you use the unblockable slide-ins (the ones that don't prevent a user from closing the window, just pop-up when they hover over the close button) it can dramatically increase opt-ins if you're offering something valuable.

Yeah, but pop-ups or slide-ins are the one line I just won't cross.

[zoulkifl]

This is an awesome post and you give great advice.

You're right aside from sales copy one should also perfect the sales funnel or a lot of the sales would go down the drain.

I haven't implemented the downsale method nor the exit pop up. I will give them a try.

But where do I find a good exit pop up script?

Zoul


Oh I wrote this note a while ago I just forgot to hit send on my phone... weird

[Eric Land]

what table ill go and get it

[Cherilyn Lester]

Originally Posted by precious007

There are pros and cons on this method without a squeeze page. numbers are a bit exagerated as for 10,000 visitors no way there would be 5000 subscribers.

I never said 50% - I said 10%. To get 5000 subscribers at that rate, you'd need to get 50,000 visitors. That's 1 in 10, not 1 in 2.

As you can see a lot of warriors get 50%+ on their squeeze pages, so 10% is pretty conservative. I've put up a squeeze page for a newsletter, basically saying "signup for my newsletter and I'll send you internet marketing tips" - no real sales copy, no graphics, just a couple lines of text and an optin box, and I got 15% conversion. It sucked as a squeeze page, but it got me 15 in 100 visitors to subscribe.

As you can imagine, at 50% the stakes are even higher... On a $10/month membership, 100 visitors, you're losing 50 subscribers - or a potential 5 sales (once again a conservative number) every day. To put that in perspective, that's $1400/month - more than you can earn working 40 hours per week for $8/hour.

Hope you've all gained some value from this post!

Happy Sales!

- Cherilyn

P.S. For those who are asking, no I'm not flooded with consult requests... In fact, only two people have taken me up on the offer. So there's lots of room for anybody who would like one. I'll be online for another hour, and then on-and-off all night, so feel free to PM!

[TheRichJerksNet]

Ok I know how to build an opt-in form, not a problem there ..lol

I would like to see some URL's that will show some awsome looking exit pops that convert well..

Any examples, anyone ??

James

[Cherilyn Lester]

A few links to scripts I've found (not affiliated with any of them in any way, I've just done some homework on finding free resources for this - hope it's OK!)

Free Exit Pop Up Software and Free Sales Trigger Software Mark Flavin's Internet Marketing Blog | Making Money Website - includes another script to increase the price every time the user leaves the page... Not sure if that works well (I've never used it) but the exit popup generator isn't bad.

Exit Pop-Up Script, Exit Grabber Software Download | Grab Exit Web Traffic with Unblockable Exit Popup - This one works pretty well. Doesn't create the nicest looking exit popups, but you can see it in action right on the site. Free download, and I hear it's converting pretty well. - No Hype, No Scam - Free Online Marketing Newsletter by Henry Zeng has another example of this same popup generator in action.

Edit : This guy talks about the results he's had from using an exit hover-ad/pop-up, and even gives you some code to do it right on the page. Probably for people who are a bit more technologically inclined, but still good info and a good example. http://www.pandecta.com/exit-pop-up.html

Hope those help James!

Happy Sales!

- Cherilyn

[TheRichJerksNet]

Thanks Cherilyn.. I can do the coding myself not a problem just been a while since I have seen an exit popup ..lol Course that is obvious by the fact you posted this thread to begin with..

James

[Cherilyn Lester]

LOL no problem James - glad I could help.

Happy Sales!

- Cherilyn

[henryzeng]

Hi Cherilyn,

Thanks for sharing my links. I suppose a exit pop on is a must-have for most web pages and I've got great results.

I've also found the smart agent chat robot is another great tool to grab profits from your last minute visitors. I see most people use it only on sales pages so I'm about to test it on presell pages and even content pages.

And happy earnings everybody!

Henry

[goins0410]

great advice, i could use that extra 99% haha

[Magic Mel]

Solid post, many are indeed leaving tons of money on the table

[TheNightOwl]

Great post, Cherilyn!

Mr Wagenheim's comments/additions were interesting too. If I weren't so tired, I'd respond.

For now, though, I actually have a question. I'm curious, folks, as to what this could mean...

Originally Posted by Cherilyn Lester

Offer interactive bonuses, to keep customers coming back to your site.

I can't think of any examples of what an interactive bonus might be/look like.

Anyone care to share?

TheNightOwl

[lakshaybehl]

Originally Posted by TheNightOwl

Great post, Cherilyn!

Mr Wagenheim's comments/additions were interesting too. If I weren't so tired, I'd respond.

For now, though, I actually have a question. I'm curious, folks, as to what this could mean...



I can't think of any examples of what an interactive bonus might be/look like.

Anyone care to share?

TheNightOwl

A video explaining to them one of the strategiesn outlined in your ebook would be one.

A live show where you take their questions through email and reply through the line show would be another one.

A teleconference would be a third.

I could go on... but you get the idea.

[Cherilyn Lester]

Actually by interactive, I was thinking more along the lines of...

Mastermind groups that they have to be a customer to participate in
Forums that only customers get access to
Question periods that only customers can call-in to
etc...

Things that are truly interactive. Any reason that a current customer of yours wouldn't want to become a former customer - losing that bonus would mean losing something they use and participate in. Participation is one of the biggest retention multipliers you can use.

Hope that helps!

- Cherilyn

[MeTellYou]

now... this is going to be kinda corny since you are a copywriter, but I LOVE your copy! I guess I am the kinda sarcastic guy and I like the kinda tough love you're expressing... Great job.

[Chris Lockwood]

Originally Posted by Cherilyn Lester

Things like no squeeze page. In fact, I've seen no opt-in at all. It's great that you're making sales, but what about the other 95% of your traffic? You worked hard to get them there, don't just let them walk away without offering them something of value!

What if the squeeze page reduces conversion or chases away affiliates?

[TheNightOwl]

Thanks for your response Cherilyn.

This is a really interesting quotation:

Originally Posted by Cherilyn Lester

Any reason that a current customer of yours wouldn't want to become a former customer

Great stuff!

[AndrewCavanagh]

Of all the things I've seen that a marketer who is already making SOME sales can do this is likely to produce the most impressive results.

There are so many ways to upsell, downsell, cross sell, follow up...the list goes on and on.

And there are plenty of ways to do this WHILE you're providing exceptional value at the same time.

Kindest regards,
Andrew Cavanagh