Are you passionate about your services or products?

by Tony85
30 replies
Hello,

I don't post often but I thought I'd let out one of my biggest questions regarding IM.

One thing that really holds me back in the business of IM or anything for that matter is my lack of passion for what I'm pushing/marketing. I tried IM a few months back doing Amazon Affiliate marketing and I gradually faded away from it, almost entirely due to a lack of ambition of promoting stuff that I don't give a rat's butt about.

I've also tried to think of offline businesses to start and the same thing happens. I don't really feel like I'd be committed to them due to a lack of interest in whatever it is I'm thinking of selling. I have a few interests, but at this particular point in life, I can't really pin point exactly how or to whom I'm going to use them as business ideas. ANd I'll admit that my interests tend to fluctuate; I may be into one thing for a while, then I switch to another, then I come back to an older interest, etc. However, one thing I really want to do want in life is to achieve financial independance and to be able to have a "decent" amount of money (my monetary goal is to reach a mid six figure yearly income some day). And I've always favored IM as the road to achieve my goals due to several personal traits that I have. However, regardless of what path I take, if I don't like what I'm doing, I don't think I can continue doing it for long because I need that enthusiasm to get me through all the stress and hard work that is required for success.

So to those who consider themselves successful in IM, do you consider having true passion for your services/products a major prerequisite to success in this business (or any business in general)? Or do you simply enjoy marketing itself, regardless if you like the particular good/service?
#passionate #products #services
  • Profile picture of the author dndoseller
    Yes I am. I always try to work on projects besides my music site.

    But then I just don't really care about them. So I stop working on them.

    If you are honest with yourself, is there something you really want to be doing but you just don't think it's practical and it won't get you to your goal of financial Independence?

    Maybe you want to be financially independent so you can "finally" do what you have dormant in your mind?

    Well that's the thing you should be doing - now. Life is shorter and faster than you think. The time is now.

    When you are doing what you *really* want to be doing there is no such thing as distractions.
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    • Profile picture of the author Tony85
      Originally Posted by dndoseller View Post


      If you are honest with yourself, is there something you really want to be doing but you just don't think it's practical and it won't get you to your goal of financial Independence?

      Maybe you want to be financially independent so you can "finally" do what you have dormant in your mind?

      Well that's the thing you should be doing - now. Life is shorter and faster than you think. The time is now.
      I can't see myself being happy without being my own supervisor. And it's interesting you ask that; do you think I give off the impression that there is something else that I'm passionate about? I've been asked that before. I have different interests, but calling my own shots is the thing that I'd like to achieve career-wise in life. There are other lesser life-goals that I'd also like to achieve though.
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  • Profile picture of the author Samuel Baker
    That is a serious problem with a lot of people I would think; Trying to promote / sell products / services which they have little to no interest in. Personally I believe it just adds to the already daunting task of making sales. I try stick and promote products, services to which I have some interest. I like to be able to learn from what I am doing so promoting products and writing about things of interest and importance to me make the job of IM a lot easier.

    Its really like anything; If you do not like it, your really not going to go full out putting effort into the project for example.
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    • Profile picture of the author tyroneshum
      Originally Posted by Samuel Baker View Post

      That is a serious problem with a lot of people I would think; Trying to promote / sell products / services which they have little to no interest in. Personally I believe it just adds to the already daunting task of making sales. I try stick and promote products, services to which I have some interest. I like to be able to learn from what I am doing so promoting products and writing about things of interest and importance to me make the job of IM a lot easier.

      Its really like anything; If you do not like it, your really not going to go full out putting effort into the project for example.
      I second on Samuel's idea.

      When you promote just for the purpose of hitting "in-demand" markets without enough knowledge and passion in it, I don't think you can write more in the latter years and be able to do it much effectively yourself (unless you outsource it). Also, it's a whole lot easier to write what you're passionate about and at the same time look at its strengths in the market. Start from there while helping your readers and also promoting your products straightaway!
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      • Profile picture of the author gixxer
        Tony,

        You sound very similar to me. I've done a tremendous amount of work and personal development around this topic for myself. In most cases, I tend to get really interested in things while there is a steep learning curve and then get bored once the learning curve flattens out.

        I also happen to have a really hard time working for anyone. That's been another challenge for me.

        I HAVE however been passionate about martial arts and physical training virtually all my life - since I saw Arnold Schwarzenegger in Conan the Destroyer as a kid in the 80s. I also love to write and enjoy computers very much.

        Internet marketing of fitness products and services is a great fit for me, particularly with the writing background. I was also home schooled, so I prefer being home and alone in quite when I work. If I want to be around people I can take my MacBook to Starbucks :-P

        It took me a VERY long time to figure out what I REALLY wanted to do with my life. I actually knew all I wanted to do is work out and write, but that didn't seem very lucrative until I got really into training and coaching and saw what others were doing. I don't even like being a coach for any length of time. I enjoy teaching others for short periods but could never handle it full time. I tried and it cuts into my "me time" too much and distracts me from my own training. It burns me out and I start having a bad attitude.

        A book I found enlightening is "The 4 Hour Work Week" by Tim Ferriss. You seem to have a similar temperament to mine and Tim's work style would probably really suit you. I find that shorter bursts of intense work followed by extended breaks work really well for me. You can read my comments and others on that book here: http://www.warriorforum.com/main-int...work-week.html

        A lot of this is about learning your deepest patterns and motivations and then working WITH them rather than against them. I've tried many, many jobs and professions and "failed" at most of them for the two simple reasons:

        1) I wasn't fully passionate about what I was doing at a deep level

        and/or

        2) I was trying to fit myself into a work schedule or style that was not something I could sustain from a personality or health standpoint

        A few years ago, right after my grandfather passed away, I had the stunning realization that I wanted to be in fitness for a living. Once I made that realization - or admission - to myself it was like "DUH!" I had really known it all along I just wasn't letting myself see it - most likely because I thought I couldn't make money in that profession.

        Hope that helps you a bit!

        gixxer
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        • Profile picture of the author Geoff A
          Great thread. I have been going through as well myself and have posted here about it. I actually think this is one of the major things to get right as you say either in IM or offline business. The people who succeed have a lot of passion for what they are doing - it is evident here as well in WF. So I am on a mission to find my passion
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        • Profile picture of the author thriftgirl62
          It doesn't matter what you do. What matters is why you do it. People will do anything for themselves and for what they believe.

          Why do you sell or do [whatever]? What's the reason? Money is a result, not a reason. People do what they want to do because of what they believe. It's fun, enjoyable, profitable and you love it. You're passionate about whatever you do. Why?

          That's easy. Because it works. What you're doing works. You're good at it. It's doing what it's supposed to. Money is always the result of hard work that comes from quality products and doing what works.

          Passion is what you believe in. If you believe something is going to work, you won't give up. What you believe keeps passion alive even when nothing is working. How long will you keep believing in what you're doing? Until your passion is gone and drive takes over. Most people don't have enough drive to succeed without passion. That's why people need people to accomplish anything great.

          People with drive are driven to succeed regardless. They move on until they find what works and they don't stop there. They get bored and look for something else to do. That's drive. Find your passion just means find what works or what you believe is going to work.

          This Video Might Give You Some Ideas - No, it's NOT an affiliate link!
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  • Profile picture of the author LiamP
    This is a problem a lot of people (including myself) have faced.

    One solution may be to look at the problems you or a family member currently have that is bothering you.
    Presumably, there is a product somewhere on the internet that solves this problem and also has an affiliate program. Buy this product and use it.
    Once this product has worked for you you can promote it with passion as it has personally made a difference to you.
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    • Profile picture of the author Etak
      I don't think your problem is that you don't like what you're selling. I think your problem is that your motivation to sell isn't great enough.

      I went through this at first and it wasn't until I found a compelling enough reason to follow through that I was able to become successful.

      BTW...it's okay not to have a connection to the products you are selling. It's alright just to love (or really like) selling and marketing in general. If you can learn to love getting the products out there (and the subsequent money that comes in), it really doesn't matter if you like the actual products. I do think you have to have an interest in learning new things however, so that the articles, blogs, etc. that you write about the products are persuasive and interesting.

      Selling your own products? You definitely have to like them and have a passion for them or you won't even come close to finishing them!
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  • Profile picture of the author JustKid
    I actually am pretty passionate about providing good support with my product. Being that I only have 1 out that I hand created and being my first time you always gotta be proud of the work you do in the "first" time you do it.
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  • Profile picture of the author Diana Lane
    I'm passionate about my own products - there's one in particular that I can't stop tweaking and adding new features to, even though it probably takes more time up in proportion to the revenue it brings in than anything else. It's almost like watching your own baby accquire new skills and grow. The idea of outsourcing anything to do with it is about as unthinkable as outsourcing parenthood. I think I may have to get a grip with regard to that one

    I'm a lot less passionate about the products I promote that aren't my own, but I think I can at least summon up an interest in even the most dull of them. This is made a lot easier by my passion for having a roof over my head and my children's insistence that we eat every day. Kids can be so unreasonable
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  • Profile picture of the author jazbo
    I certainly am.

    I went through a "streamlining" process before the birth of my son as I knew my time would be more limited. I ditched, mothballed or sold every site/product that I was not passionate about.

    Took me from around 10 active products and 40 websites down to 2 products and 6 websites. Halved my income but when I come online to market them now I feel energised and enthusiastic rather than "going through the motions".

    Passion matters.
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  • Profile picture of the author bgmacaw
    Originally Posted by Tony85 View Post

    One thing that really holds me back in the business of IM or anything for that matter is my lack of passion for what I'm pushing/marketing. I tried IM a few months back doing Amazon Affiliate marketing and I gradually faded away from it, almost entirely due to a lack of ambition of promoting stuff that I don't give a rat's butt about.
    If you're going the affiliate route your 'passion' has to be sales and marketing, not whatever product you're promoting. Your 'passion' has to be helping advertisers promote their products effectively. You won't "give a rat's butt" what their product is, what you care about is sending them the best targeted buying traffic.

    If you're promoting your own product or building an email list, then you will probably want to have an interest in the particular niche. But, doing affiliate marketing, it isn't necessary at all.
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  • Profile picture of the author Diana Lane
    Originally Posted by bgmacaw View Post

    If you're going the affiliate route your 'passion' has to be sales and marketing, not whatever product you're promoting. Your 'passion' has to be helping advertisers promote their products effectively.
    That attitude is probably at the heart of most successful affiliate stories, in contrast to the passion for getting as many random and untargeted people as possible to click on affiliate links that seems prevalent amongst those who claim that they've 'tried' affiliate marketing and that there's no money in it. What you're saying is blindingly obvious to those who already 'get' it (although I don't think I've ever seen it put more concisely), but I think it's well worth repeating for the many who don't.
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    • Profile picture of the author sal64
      A few observations...

      My experiences tell me that some people are not passionate because they do not believe that the product can help some one. When it can. It's the old - There's a ton of free info out there... why would anyone buy my product?
      Negative thoughts can sap your passion very quickly.

      Secondly, I think it's about defining your vision and what you want out of life.

      Am I passionate about my products? Not any more. They are merely a commodity which provide me with a means to an end.

      As long as they provide excellent value (which they do) and help others achieve their goals (which they do) then I'm cool with it.

      Having an interest in a product is certainly a bonus, but I wouldn't get hung up because your not passionate about it. In the end, will it really help you achieve your goals?

      Frankly, if you're looking to the product to make you passionate, then you need to step back and re-examine why you're here in the first place.

      Be passionate about your business... the rest will follow.

      Be passionate about being an entrepreneur who is escaping the 9-5 grind and carving a new future.

      The bottom line: If I handed you a product / system that would make you $20k per month with minimal effort... would you do it? And would you get passionate about it?

      The answer to this will determine if you're (a) lazy and are not prepared to really make a fist of it... or (b) have the wrong business model.

      Belief comes first...

      Belief that what you are doing is the correct path.
      Belief that what you offer is of value to your fellow man and woman.
      Belief that you will succeed.

      It's the belief that fans the fires of passion.

      End of rant.
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  • Profile picture of the author sbucciarel
    Banned
    I push my own products rather than other people's for the most part. I am passionate about my own products and want to provide the best value to my customers for the money they spend.

    It would be more difficult for me if I were purely into affiliate marketing. Much harder for me to get passionate about a lot of the products.
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  • Profile picture of the author thatgirlJ
    I am very, very passionate about my products and services. They are a source of pride because I put my all into them.

    I am also passionate about researching and writing, which helps me ghostwrite products I'm not necessarily passionate about

    However, I agree that being passionate about marketing in general is important.
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  • Profile picture of the author Nikhil V Nair
    I faced the same situation when I started online.I was promoting clickbank products that I know nothing about.Here is what I did

    1.Find a problem people have
    2.Learn the problem well
    3.Find a good genuine product/service that solves the problem(with an affiliate program )
    4.Learn the product/service well
    5.Promote it to people having the problem.

    Since it is a "problem" niche,money is guaranteed.
    Since you know about what you are talking about,no regret at all.

    Thanks
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  • Profile picture of the author Joe Benjamin
    Originally Posted by Tony85 View Post

    Hello,

    I don't post often but I thought I'd let out one of my biggest questions regarding IM.

    One thing that really holds me back in the business of IM or anything for that matter is my lack of passion for what I'm pushing/marketing. I tried IM a few months back doing Amazon Affiliate marketing and I gradually faded away from it, almost entirely due to a lack of ambition of promoting stuff that I don't give a rat's butt about.

    I've also tried to think of offline businesses to start and the same thing happens. I don't really feel like I'd be committed to them due to a lack of interest in whatever it is I'm thinking of selling. I have a few interests, but at this particular point in life, I can't really pin point exactly how or to whom I'm going to use them as business ideas. ANd I'll admit that my interests tend to fluctuate; I may be into one thing for a while, then I switch to another, then I come back to an older interest, etc. However, one thing I really want to do want in life is to achieve financial independance and to be able to have a "decent" amount of money (my monetary goal is to reach a mid six figure yearly income some day). And I've always favored IM as the road to achieve my goals due to several personal traits that I have. However, regardless of what path I take, if I don't like what I'm doing, I don't think I can continue doing it for long because I need that enthusiasm to get me through all the stress and hard work that is required for success.

    So to those who consider themselves successful in IM, do you consider having true passion for your services/products a major prerequisite to success in this business (or any business in general)? Or do you simply enjoy marketing itself, regardless if you like the particular good/service?
    I love business. I love solving problems people have. And I love solving
    my own. It's fun.

    I believe you should BELIEVE in what your selling to people. I don't be-
    lieve that you have to be PASSIONATE about it.

    There are some people who's passion is knitting and crouquet, but if
    there's no market for it, how can you make money in it?

    I'm passionate about simplicity. I've had a successful forex business be-
    cause i hated the long hours and stress everyday. I had a candy store
    business that was hella fun. I've done ebay (which was good until the
    bizarre changes). And I enjoy online marketing...

    but what I don't get a kick out of is spending alot of time in front of a
    computer screen because it's my "passion". I'd rather spend my time
    sky-diving, scuba-diving, playing the guitar, etc. THOSE are my passions,
    and I make money doing something I very much enjoy to follow through
    on my passions.

    I couldn't market a B.S product especially if I know it's crap. I can get
    into putting in the work to put something out there that's quality and
    people will get value out of...
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  • You won't get tired if you are promoting the ones you are passionate about otherwise you'll never get there.
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  • Profile picture of the author DukkyMan
    Perhaps instead of being passionate about simply promoting your product, you could find genuine interest in getting others passionate about it. I doubt many people who sell, lets say paperclips, find themselves being truly passionate about the paperclips they are selling.

    Instead you can find passion in the competitiveness of the business world, of getting your name out there, of being successful, your first big sale, etc. In my experience true passion has never really been about getting something, but more so the act of getting it.
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    • Profile picture of the author WebMarketeer
      I guess I am one of the lucky ones.. My passion is SEO and seeing the results, I dont know why, to people outside of IM and even to some within IM, it really sounds kind of boring, but i love it.
      Anyway, look at it like this, you can either go and work for a company and be forced to do things that you really dont want to do just to make ends meet, or you can suck it up, find a niche that "kind of" interests you and dominate it to make the $ you need to survive. I also find it hard to believe that you cant find a niche that is within your interest.
      But wait, before the "millions of possible niches" light bulb came on for me, i had those same thoughts, so if it hasnt lit up for you yet, it will, and you will see that there is more than just a couple of boring affiliate products to promote.
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  • Profile picture of the author HeySal
    I never create a product in any field that I am not intensely familiar with. Not only does that interest keep me able to go through the grueling hours of creation, but it also ensures that if asked a question a bit off the mark I can answer it with full acuity.

    Put yourself in your customer's shoes. Say you are thinking of buying a product, or just bought one, and ask the creator a question that very closely relates to what they have produced, but the direct answer is not in the product. If the person can't answer it because all they know (or think they do) is enough to fill the pages how do you feel about them? Is that an "expert" whose information in the product itself that you are going to trust?

    I have an informational skin care product and have received many requests for information how to clear up specific rashes or the fastest way to get rid of some acne -- if I couldn't outline special solutions for answers like these, could I really expect people to know I know what I'm saying or would it just look like maybe I just copied a lot of possibly meaningless crap of someone else's to make a buck?

    Stick with what you care about enough to know A LOT about -- and then keep learning more about it.
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  • Profile picture of the author Tim Franklin
    Interesting, passion is everything, but you know if we were all honest there are days where even the best of the best, are not all that passionate about anything, unless, your talking about Kevin Riley and hamsters, now there is a topic that is bound to start trouble...

    But in all seriousness, think about what would make you mad...

    If I came over to your house, what would it take for me to really make you made enough to fight.

    What if I knocked over your favorite, picture, or if I drank all the beer in your fridge.

    No, well what about coffee, what If you gave me coffee, and I said it was awful, would be get mad?

    No,

    Well, do you collect anything, antique watches?

    Coins, Stamps,

    Think about something that you do well, that you really like,

    Think about something that you know a lot about, what would that topic be?

    Think about that, and see if something becomes interesting to you, then think about what would really make you angry, that is passion, perhaps not the best of it, but you can fine tune it later, start with that and see if it helps, you get a start...
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  • Profile picture of the author silverwaterfall
    I have a hard time selling products or services I don't believe are high quality. I understand that others don't mind and see it as just a job, but I find myself looking until I find something to promote that I can really stand behind.
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  • Profile picture of the author Thomas Smale
    I never promote a product unless I personally use it and like it (so very rarely will I recommend anything).

    With my own products, I only ever release something that I am passionate about, know about and actually have experience doing. Your customers will quickly realise if you've never actually tried something you write about. It annoys me when people release products and clearly have no idea what they are talking about or are barely interested.

    If you go this way you will end up loving what you do, and making a lot more money because of it
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  • Profile picture of the author Ryan D
    Banned
    Passion isn't necessary if you are really disciplined and will just work your a*s off. But for your first site, I think it's pretty important to keep you motivated. After that, you might be motivated by money.

    I have the same problem. I started sites that are money-makers, but I could give a rip about the topic. And sooner or later, I just totally abandon them.
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  • Profile picture of the author HorseStall
    Yes we have a lot of sites and invariably the sites that perform the best are the ones that I care about the most. If its a topic of interest I tend to work harder or think of more creative ways to market it.
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    • Profile picture of the author sal64
      Without putting a number on it, I'd guess that the number of people who are passionate, knowledgeable and make money from a product / topic would be very slim.

      We can be passionate about a lot of things, as well as be an expert in a lot of things... but that does not automatically mean you'll make money from it.

      First and foremost, we are marketers who sell hope and solutions. You can be the most passionate person alive, but if you cannot market, then you're screwed.

      So it gets back to understanding what your end goal really is.

      If you have issues with selling something, then you have to really reflect if this is the right industry for you. That said, it is totally honorable to sell a product which will benefit someone else... even if you have to sugarcoat it with your marketing message.
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  • Profile picture of the author revenue27
    Yep you have to get passionate with whatever your online business doing, if not you'll be losing your interest at the middle of your venture, and you'll not reach to the level you wanted to.
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