Is This The Most Expensive Mistake We Could Ever Make?...
Recent events in the Internet business world have got me thinking and I'd like to know what you think.
This isn't talked about much in the internet marketing world (...and if it is I've been missing the conversations...) but I want to talk about your business, especially it's name.
Now there are so many people that have named they're blogs, which I believe is a major part of anyone's business (...your voice to the people or your public face...), www.yourname.com
But is this a mistake? (...don't worry I've named my blog that to...)
What no one talks about is where the real big paydays come in the business world, and that's selling your business!
Now I know that having your domain as your name is branding yourself online, as you are your business, and it also enables people to know like and trust you...
"Oh, that's the guy that I get all that good info from on www.yourname.com..."
But doesn't naming any part of your business after yourself make it nearly impossible to sell it on, hopefully for a vast some of money, as your business brand is actually you!
A marketer that I really respect, Lee McIntyre, has just changed his main business blog to www.getmoremomentum.com, whereas Jeff Walker has just gone from www.sixinseven.com to www.JeffWalker.com (...but he did give his reasons for that and I totally understand them...)
Anyone in here ever sold their business?
Anyone had trouble selling their business because it was based too much around them?
Or just what do you think on this matter?
There are a lot of clever people in here and I just wanted to get people point of view and what your final exit strategies are.
Thanks for your time and sorry for the length of the post (...if that's not being too nosey...)
Reach new heights,
Nathan
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