I made $230 Today But Should Have Done Better

Craig McPherson · 10-23-2008, 04:32 AM

G'day Guys,

I have a tale to tell and would like some follow up please.
Yesterday morning I had an idea of capitalising on the Halloween niche.
I have a Halloween PLR pack on my hard drive. Apart from an ebook about
making Halloween crafts of all sorts it has 50 Halloween articles and 5 mini reports on
sub niches.

I initially offered the 5 reports for free when opting in and offered the ebook as an OTO for $12

I went into my Adwords account and dug up a massive list of keywords (200+) and threw
them into Adwords. I only bid 8 cents on the keywords. After a couple of hours I checked mt stats and found that the most popular niche keywords were for "crafts" "pumpkin" "bat crafts" and "costumes". I ignored costumes as I have no product etc to offer so concentrated on these 3 terms.

I ran each term through the keyword tool and starting a new adgroup and soon found out what the popular searches were for these sub niches. I settled on the following terms:
crafts for preschool
pumpkin carving
make a hanging bat

I took an article on these exact topics and put them on a basic page. These pages are on a sub domain I have. The adwords ads were stuffed with the above phrases as were the articles. As a test I also put up identical pages but with Adsense on them.

I had 183 clicks on 12K impresssions ( Am I allowed to tell you this????... Gulp)
I had to up my bid on each search term to around the 30 cent mark to get the coveted 3-5 position. I made 25 sales x $12 = $300 - costs left me with $230 profit.

Also, I had over 60 clicks on my Adsense ads earning me over $18. I know this goes against what everyone says but it does not seem to have affected me that much.

Being a happy camper I spent the best part of today trying to find popular niches with low click costs.

Any thoughts , suggestions are welcome

JohnHuizinga · 10-23-2008, 04:37 AM

Well I'm not an expert but it sounds pretty thorough to me.

Did you get their email addresses for next year?

Sergiu FUNIERU · 10-23-2008, 04:40 AM

Well done!

I would love to see the site.

How did you create the list of words?

Craig McPherson · 10-23-2008, 04:54 AM

I got over 70 names thru the optin page.

Sites are

Halloween Crafts, Skeleton Crafts, Bat Crafts , Spooky Crafts and Pumpkin Crafts
Pumpkin Crafts
Halloween ghost crafts

Very basic
I used Google Adwords Keyword Tool to get the list of keywords.

10-23-2008, 04:32 AM	#1
Craig McPherson Advanced Warrior Join Date: Oct 2006 Location: Melbourne Posts: 753 Thanks: 109 Thanked 300 Times in 152 Posts Social Networking	I made $230 Today But Should Have Done Better G'day Guys, I have a tale to tell and would like some follow up please. Yesterday morning I had an idea of capitalising on the Halloween niche. I have a Halloween PLR pack on my hard drive. Apart from an ebook about making Halloween crafts of all sorts it has 50 Halloween articles and 5 mini reports on sub niches. I initially offered the 5 reports for free when opting in and offered the ebook as an OTO for $12 I went into my Adwords account and dug up a massive list of keywords (200+) and threw them into Adwords. I only bid 8 cents on the keywords. After a couple of hours I checked mt stats and found that the most popular niche keywords were for "crafts" "pumpkin" "bat crafts" and "costumes". I ignored costumes as I have no product etc to offer so concentrated on these 3 terms. I ran each term through the keyword tool and starting a new adgroup and soon found out what the popular searches were for these sub niches. I settled on the following terms: crafts for preschool pumpkin carving make a hanging bat I took an article on these exact topics and put them on a basic page. These pages are on a sub domain I have. The adwords ads were stuffed with the above phrases as were the articles. As a test I also put up identical pages but with Adsense on them. I had 183 clicks on 12K impresssions ( Am I allowed to tell you this????... Gulp) I had to up my bid on each search term to around the 30 cent mark to get the coveted 3-5 position. I made 25 sales x $12 = $300 - costs left me with $230 profit. Also, I had over 60 clicks on my Adsense ads earning me over $18. I know this goes against what everyone says but it does not seem to have affected me that much. Being a happy camper I spent the best part of today trying to find popular niches with low click costs. Any thoughts , suggestions are welcome
	Chef Uniforms - Best Ladders - Anti Fatigue Mats Melbourne - Corporate Uniforms Melbourne

10-23-2008, 04:37 AM	#2
JohnHuizinga IM White Belt Join Date: Jul 2008 Location: , Ontario, Canada. Posts: 155 Thanks: 70 Thanked 25 Times in 20 Posts	Re: I made $230 Today But Should Have Done Better Well I'm not an expert but it sounds pretty thorough to me. Did you get their email addresses for next year?

10-23-2008, 04:40 AM	#3
Sergiu FUNIERU <LunLun /> War Room Member Join Date: May 2008 Location: ~Virtual = Valea Caselor (Romania) Posts: 377 Blog Entries: 15 Thanks: 109 Thanked 30 Times in 24 Posts Social Networking Contact Info	Re: I made $230 Today But Should Have Done Better Well done! I would love to see the site. How did you create the list of words?
	WSO 001 - Get review copies for $2 WSO 002 - How to create software in 5 minutes WSO 003 - How to create a sales page generator

10-23-2008, 04:54 AM	#4
Craig McPherson Advanced Warrior Join Date: Oct 2006 Location: Melbourne Posts: 753 Thanks: 109 Thanked 300 Times in 152 Posts Social Networking	Re: I made $230 Today But Should Have Done Better I got over 70 names thru the optin page. Sites are Halloween Crafts, Skeleton Crafts, Bat Crafts , Spooky Crafts and Pumpkin Crafts Pumpkin Crafts Halloween ghost crafts Very basic I used Google Adwords Keyword Tool to get the list of keywords.
	Chef Uniforms - Best Ladders - Anti Fatigue Mats Melbourne - Corporate Uniforms Melbourne