It's of the semi-kooky variety. I have a domain name that leads to it (leads to the youtube vid)
1) Telling bloggers about it.
2) Adding it as video responses to already popular, related vids.
3) Posting it on various hosting sites (other than youtube).
4) Online press release(s).
5) Offline press release(s) (faxed out manually to n'papers + TV + radio)
Any other ideas?
It's urgent because the topic is the US election -- so I must promote it immediately.