Why you should ONLY, EVER use DOUBLE Opt-in
I have heard the arguments FOR using just SINGLE opt-in, i.e. that it does actually make more money for some people. I thought fair enough, each to their own.... but last week I nearly had a disaster. It WOULD OF been a complete disaster if I was using just Single Opt-in.
I'm not just saying I would of had a few problems, but I definitely would of lost $1000s, possibly 10s of $1000s. I would of definitely lost 2-3 days of work managing the problem, possibly a week or more.
Heres what happened:
First an affiliate decided to send unsolicited mail to a large list (spam). This was a total junk list and it barely brought any real visits, however someone on that list was evidently a little annoyed.
They decided to run a script to try and sign over 1000 people up to our newsletter. Now this is lucky I use double opt-in or they would all be subscribed and ll be receiving my autoresponder series straight away. They would all be marking me as spam and getting me in trouble with my server, mailing company, and with GoDaddy.
People did complain to GoDaddy and our server. It turned out ok as we could prove it wasn't us and showed we were taking action to stop the problem and were commited to quality mailing standards.
However, the next step with both our server and GoDaddy was to suspend or stop our service. With GoDaddy we could easily enough signup with someone else, but losing our server would mean days of downtime at least, and possibly losing chunks of our website - definitely $1000s lost.
So if you are using Single Opt-in then quite bluntly you are risking your entire business. It would be very easy for a rival to shut you down in a couple of days, or worse, just some hacker kid doing it for a laugh.
If your business is bringing in money for you and you value it at all then don't use Single Opt Ins or they could cost you EVERYTHING!
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