I failed miserably and I need some feedback...

27 replies
Hi,
I am looking for some ideas or feedback on a current product/program launch I just attempted.

I have a list of 5,000 business women across North America. They are mostly small business owners who work traditional brick/mortar or home based businesses.

I recently surveyed them about what their #1 challenge was and the majority told me it was time management. So over the course of the year, I sought out a time management expert who I felt these women could relate to and who had time management down pat!

So I put together an 8 week program and started my launch.
I tried to do everything as "Mass Control" style as I could.

I made 4 money magnet videos...3 with free training, 1 with proof.
Released them over the course of 2 weeks.

Created some urgency in that the doors for registration was only 7 days.

Emailed my list constantly.

Invaded the forums (I hired people to do this full time)

Connected with JV/Affiliates who also had large lists similar to mine.

Did as much banner & PPC as I could afford.

My expert even did a radio interview with womensradio.com and a paid webinar with Ladieswholaunch.com.

The doors for registration opened 3 days ago and I've had 1 sign up.

It's been very disappointing and embarassing..but I'm determined to learn from this and have my next launch be a complete success.

So here is the affiliate page that I sent to affiliates..it has my money magnet videos.
Find More Hours In Your Day: Perform To Product Higher Profits (you'll see the others there too)
And my sales page is being split tested...I did two kinds of videos:

Perform To Profit Increase Performance & Profits In Only 8 Hours A Day
Perform To Profit Increase Performance & Profits In Only 8 Hours A Day

If anyone has any suggestions for ways to improve this or can identify something I did wrong or missed...I'm looking for constructive feedback.

Thank you sooooo much...

Tracy
#failed #feedback #miserably
  • Profile picture of the author sanhal
    Neither of the sales pages would load for me so I was unable to see them.
    I wonder what the price was?
    Sometimes people have problems but are not willing to pay for the answers.
    How many similar courses are on the market?
    Just a couple of thoughts that sprung to mind.

    Sandy
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    • Profile picture of the author tracyselena
      Hi Sandy,
      The pages are working I tested...maybe you can try again later if you have time...
      The price was $237 for an 8 week online interactive (using Maestro conference) workshop..with only 40 people so that people would be able to have more 1:1 connection with the expert.
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    • Profile picture of the author ozduc
      Hi Tracey,
      A couple of things come to mind.
      Did your survey ask your list if they would be willing to pay for help with time management. Just 'cause someone says it is their biggest problem doesn't necessarily mean they are willing to pay to fix it. Then on the other hand some maybe willing, so did your survey ask "how much" they would be willing to pay. Being that the course looks modular maybe you could offer a monthly payment plan instead of all up front.
      Another thing I noticed on your sales page is the modules have dates for release or is this a live course? Some people may not be able to commit to a 8-12 week live course. If it is not a live course you should remove the dates and then people will just get the information weekly after they sign up, whenever that may be.
      I think you provided a lot of good content in the videos however some of them the audio quality is not very good. It is over modulated and distorted in parts.
      The last thing I would say is you are being too hard on yourself. I wouldn't see this as "failing miserably" but as a great learning experience and a few little tweaks here and there could have you on the road to a very successful product. Congratulations and keep up the good work.
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  • Profile picture of the author JennSpencerIM
    I'd say you need to keep list building. You started with 5,000 and hopefully you have a lot more now since the launch. You might just need a lot more site visitors to get them to convert.

    A few other things:
    - the video took a LONG time for me to load so that could have prevented some people, or maybe its just my computer.
    - just because people have a challenge doesn't mean they want to fix it or are looking for things to help fix it. you need to find those willing to change and who WANT help
    - did your JVs actually promote? and to a good number of people?

    Thats all I can think of right now.
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    • Profile picture of the author tracyselena
      Hi Jenn,
      I think I probably only increased my list by 100 or so...since many of them were already on my list ..but I had them go to a squeeze page prior to seeing the magnets.

      So how to you know if a group of people actually want to change something or if they just like complaining about it?

      My JV's...that's another story...most of my JV are not familiar with this style of launch / marketing...so to get them to send more than one email was tough...and I think for those that did...it was maybe a little sliver of their "traditional" newsletter.

      Thanks for the feedback. Much appreciated.
      Tracy
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      • Profile picture of the author wcmylife
        Tracy,

        From your post - I assume this was your first launch. My advice would be what my mentor Jeff Walker taught me - start with an internal launch - get in a few sales - learn from your mistakes - do a re-launch - get some more in. Then go with affiliates and stuff. I just helped someone who had a list of 100 active subscribers and they did 5 sales at $49 a piece - an internal launch.

        Let me know if you need my a Product Launch Consultant to help you....

        Contact: dominic.freelancer@gmail.com
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  • Profile picture of the author LB
    My first impression? What people say and what they do are two separate things.

    Time management sounds like a good answer, but it's not "sexy". A course on time management is like a course on dish washing. Everyone might say that washing dishes is their least favorite thing but no one is going to buy a course on how to do it better.

    When I look at your page, it doesn't really strike me as results-based. Even though time-management may be an issue for many people, what they want is not better time-management but the BENEFITS of better time management.

    You don't buy drill because you need a drill- you buy a drill because you need a HOLE.

    That's my quick impression of things...I could be dead wrong because there are so many variables to a product launch.
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    • Profile picture of the author MagicAce
      Originally Posted by LB View Post

      When I look at your page, it doesn't really strike me as results-based. Even though time-management may be an issue for many people, what they want is not better time-management but the BENEFITS of better time management.
      I'm a newbie here but I was thinking the same thing....What counts a lot is the approach...When they say their biggest problem is time mangament it's because they're thinking they have problem to find the time to maintain their business on the line but as you're offering a course on time management they're thinking ...Well somehow I can maintain my business on the line anyway...I don't need to pay 237 $ for that product...If you take the approach...How to scale your business and double your income in 1/2 of the time they may be more interested. When you're offering them a product on time management they will not think that will help more with their business, help them make more money and save time...they will think: Oh a product that teach me how to do a little better what I am already doing and it will take 8 weeks and 237 $ I think I'll pass...

      Originally Posted by LB View Post

      You're trying to teach them time management, but the course is long as hell... I don't know if they would really see the benefit.
      Also I can see what he's trying to say here....They will need time management to take the course I think...
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    • Profile picture of the author JamieSEO
      Originally Posted by LB View Post

      My first impression? What people say and what they do are two separate things.

      Time management sounds like a good answer, but it's not "sexy". A course on time management is like a course on dish washing. Everyone might say that washing dishes is their least favorite thing but no one is going to buy a course on how to do it better.

      When I look at your page, it doesn't really strike me as results-based. Even though time-management may be an issue for many people, what they want is not better time-management but the BENEFITS of better time management.

      You don't buy drill because you need a drill- you buy a drill because you need a HOLE.

      That's my quick impression of things...I could be dead wrong because there are so many variables to a product launch.
      I agree completely with you on this one LB.

      It is very easy to fall into the trap of trying to sell the solution when what people are going to look for when buying is the BENEFITS.

      Selling anything that is not 'sexy' is very difficult.

      And there is often the gap between what people say they want and what they will actually be happy with

      Jamie C
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  • Profile picture of the author David C.
    These are women running small businesses... they most likely feel they have it together (and if they are running profitable businesses, then there is a good chance they do).

    You're trying to teach them time management, but the course is long as hell... I don't know if they would really see the benefit.

    Maybe target another group? Or (even though it's hard) drop the product all together and find something else that sells better... sorry, I know it can hurt
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  • Profile picture of the author Don Schenk
    Tracy, sorry to be harsh, but...

    Did you also test a written page against the videos? The videos do not indicate how long they are (playing time), and if your prospects are very busy they probably didn't even watch the videos. Did you check to see how long people stayed on the webpage?

    Of course the more you tell, the more you sell, but in testing text against video, text gives people the option to scan the page quickly and see if the want to read it for more details.

    Your salespage does not have a headline! There is nothing to engage the curiosity of your audience... no reason to watch (or read). You don't give them a benefit until they take time (which they don't have) to watch the (mystery length) video.

    The page violates the rules of good salesmanship - okay, good saleswomanship.

    "Perform To Profit" is not a benefit filled headline. When I saw it I wondered, "What does that mean?" It doesn't have anything to do with time management, or "getting" more out of the time your subscribers do have.

    I would think there would be a good market for what you sell, the webpages just are not addressing the issues. Maybe the videos do, I couldn't take time to watch both. Your market probably didn't take the time either.

    :-Don
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    • Profile picture of the author selma
      I may be one of your target audiences, I am a full time mom, wife, daughter, business owner, and.... I wish I had more hours in the day... so, I dont know you or your product welll... so if I got an email to go to Perform To Profit Increase Performance & Profits In Only 8 Hours A Day (not really sure how you contacted each person on your list and what you said but, lets just say I found your site) I HAVEN'T Still a clue who you are and why I should buy from you, actually I am not sure why I need it and why I should pay up to 200 some dollars for a course that has dates. There is no way I can dedicate a chunk of my time for a continuing education type style module class and not get credits of some sort, so is the only thing I am gonna get out of the course better time management skills?? Well, I dont want to pay 200 dollars to take weeks of courses when I can just as well buy a book and skim through it and voila... another thing, I wouldnt buy from someone who hasn't established who they are enough in my mind to trust that they are so good at productivity and time management.

      Meaning... As a woman, I want to know you. I agree that text, headlines, articles, blog posts, anything written is more worth my time than watching videos. I would rather read than watch the videos. Because I can read while checking up on other business, feeding the baby, being held up on the phone, you get the idea....

      I LOVE VIDEO'S but I think that videos are useful after I have established that what you write about is useful and I want to learn more about you and the product.I also think videos that incorporate some sort of graphics that illustrate points are more meaningful than a speaker looking at the camera... I frankly didnt watch the whole video of any of them, because well, I dont have enough time....

      If I think of anything else I will respond back... but what I would recommend is....

      1) Spend some time with writing a couple blog posts, articles, visuals.

      2) Let me KNOW you, have an about section that explains why you and your expert rock.

      3) justify the $200 dollars... what am I gonna get beside time management skills.

      4) Shorten the duration of the seminar, make it one class... with a ton of extra stuff that the buyer can have.

      5) Benefits, benefits, benefits...


      I hope I helped a bit.
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      • Profile picture of the author selma
        Oh and I dont think you failed, I think your awesome for sharing your experience with us and I wish you all the luck!
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        • Profile picture of the author ronr
          Believe me you aren't the only one who has invested a lot of time and money into a program only to find out your list isn't interested.

          I think it would have been better to start with a less expensive ebook, webinar or other info product to see how serious they were before investing the time and money to put together your expensive program.

          Don't give up, but try selling them into something less expensive now. See what kind of a response you get and then later you can upsell them into your big program.

          Hope this helps.

          Ron
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    • Profile picture of the author Adam Stonehocker
      Originally Posted by Don Schenk View Post

      Tracy, sorry to be harsh, but...

      Did you also test a written page against the videos? The videos do not indicate how long they are (playing time), and if your prospects are very busy they probably didn't even watch the videos. Did you check to see how long people stayed on the webpage?

      Of course the more you tell, the more you sell, but in testing text against video, text gives people the option to scan the page quickly and see if the want to read it for more details.

      Your salespage does not have a headline! There is nothing to engage the curiosity of your audience... no reason to watch (or read). You don't give them a benefit until they take time (which they don't have) to watch the (mystery length) video.

      The page violates the rules of good salesmanship - okay, good saleswomanship.

      "Perform To Profit" is not a benefit filled headline. When I saw it I wondered, "What does that mean?" It doesn't have anything to do with time management, or "getting" more out of the time your subscribers do have.

      I would think there would be a good market for what you sell, the webpages just are not addressing the issues. Maybe the videos do, I couldn't take time to watch both. Your market probably didn't take the time either.

      :-Don
      Totally Agree with Don - Nobody is watching the videos and there are no benefits explained in the text. You are selling a time management program that is 8 weeks long!

      These people don't have any time! That is why they want a little course on time management. Make your sales page as short and concise as possible for this audience. I think you'd do much better if they could know the benefits of your products 5 seconds after looking at your sales page.
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  • Profile picture of the author moneyblogger1
    You have to see if there is money in your market. I made the exact same mistake. I was in the "get out of debt" niche. Everybody in this market is looking for an answer to their problems, however, nobody has the money to pay for it lol.

    I spent over 1300 hours creating a product to which I could not sell. It stings...but you have to keep going.

    Cheers!

    Brandon
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    • Profile picture of the author netkid
      Tracy,

      I am curious, was your list of 5,000 generated by you or was it a "rented" list? If you actually built that list from scratch, you should have had a great conversion rate for sales. Most online biz owners who own and have "cultivated" a good sized list like this should have just about all subscribers chomping at the bit for your product if you have an ongoing "relationship" with this list.
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    • Profile picture of the author bluedolphinc
      Thank you Tracy for sharing your experience as it benefits us all

      I feel all experiences in life are wonderful teachers...I don't look at anything I've done successful or not as a failure. I could never have learned how to succeed at anything if I didn't first learn what did not work.

      I was a successful brick and mortar Entrepreneur for many years before I jumped onto the Internet 12 years ago.

      I am also a woman so I have a few ideas here. My two cents if you will.

      I looked at your videos and the one page PDF on the bottom of your first video.

      I agree with a lot of the comments so far. So I won't add to those.

      In addition I'd suggest you do more research on keywords. Buying keywords. Discover what keywords in the Time Management niche people are using to actually buy products.

      Then I'd rename the product for a popular keyword that does not have a lot of competition. And I'd name your domain the same thing.

      Your product name does not tell people what's it's about...and more importantly...how it will help them.

      Also you mention in your link title..."in 8 hours a day"

      If I'm looking for time management help I would want it and need it in a quick time frame.

      Usually people who are having time management issues don't have much extra time for anything, they are overloaded.

      When I was learning time management many years ago as I was swamped with a new successful brick and mortar business, learning how to be an Entrepreneur, the legal stuff, raising my child...the last thing I would look at is something that mentioned any kind of long time period.

      And when you are overloaded 8 hours sounds like an eternity.

      Also, in asking people what their biggest issue is, you also have to ask more questions. Dig deeper. What exactly is it in time management that they need to know?

      When someone asked me years ago about working and running my own business and issues I was having, I answered time management quite a few times.

      However, my answer did not mean I knew nothing about it. I simply needed some tips here and there to help me from the point I had already attained.

      In researching the topic, and your lists wants and needs, you need to find out exactly what it is they are needing. And then find out what they want.

      Also, a list of brick and mortar women business owners will need to be marketed to differently than a list of women business owners running online businesses. The needs are different and their acceptance of products and marketing techniques are different also.

      I noticed under your first video you did receive some very nice and helpful comments. Use these to refine your products and make other offerings to target a way to fulfill needs like these comments are showing you.

      How long have you had these women on your list? How did they get on your list to begin with?

      List marketing can be very valuable...however, you have to establish a rapport with your list members first.

      Also, are these women on your list buyers of other products online?

      Through the years I've built a number of lists of all sizes. From small to huge. And some of these lists were made up of people who wanted information, however, they never really turned into buyers.

      Just because you have a list does not mean anyone on it will buy anything.

      Online you will fare much better and help more people when you reverse engineer this.

      Go back and research and find successful time management products and books that are selling well right now.

      Take them apart and learn what it is they are teaching.

      Do keyword research to discover where there are profitable micro niches in this big time management niche.

      Then when you find out what is selling. And find out what people are still looking for. Then mold a product to give people exactly what they want. Something unique from the other products out there.

      You may find quick reports and short videos like 1 to 2 minutes may be more profitable than a big course that takes a lot of time away from people who at this point in time...don't have any extra time.

      In doing this you can come up with small free mini reports that lead to larger items, like short courses, larger reports, a video series, books etc.,

      For example: do some keyword research and find out if people are looking for quick time management tips or for time management courses. Use your 5 minute technique in a free download mini report that explains the whole technique. Not just a one page general overview.

      Have people opt in for the free mini report, and then make a video to expand on that. Another quick tip for them that they can use and have success with.

      After you gain subscribers on your list from these micro niche mini reports, you will be building a list of people you know something about. And they will be gaining confidence in you as well.

      Then as you weekly or every two weeks send good, unique content to them on the list you can gain their respect and attention.

      Once people have used your tips....not someone else's...they will be more likely to buy from you.

      Start with small products. Large products are for later on down the line as you build your online business.

      When I am researching a micro niche I first find products that are selling in the main niche itself. Then I do affiliate micro niche blogs. This process allows me to see who is buying and when, and why.

      I make money from the affiliate sales and the experience I gain teaches me whether this is a micro niche I can build into a bigger product of my own. And if not, I simply keep selling the affiliate products.

      One last suggestion. In your videos and other things talk about how the information you want to teach has helped you. Not how you found it from another "expert".

      An "expert" is only an expert to me and others if they have information that helps me. If not...they are not an "expert" to me.

      I'd be much more interested in hearing about your time management challenges and how using your 5 minute technique for example helped you.

      Like the weight loss before and after marketing.

      Show us what you were like before, the challenges and how you are now. The difference is you used your information and it helped you.

      Then you are the "expert" to people who need the same help you have just found success with.

      Anyway, don't give up! Marketing online and being an Entrepreneur requires dedication and hope!

      As you keep learning you will have successes and non success. I've had a lot of business successes in my life both in the brick and mortar world and online.

      However, I've had more non success. And I am very thankful for all my non successes...as they taught me what I needed to know...each and every time to find the successes!

      I think you are doing great!!!
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  • First off let me say that the only failure in this business is not to try. Don't let it get you down, now you have a new antidote to tell.

    So "build a bridge and get over it!" It will be Ok .

    My 2 cents: Some tweaks in wording to make your product more specific should do it.

    Women entrepreneurs really isn't a narrow enough niche for a product over $100 . There are age and industry differences and these women all view time management differently. A lawyer with a nanny may be in need of time management but her need is different than the stay at home mom with an ebay business.

    Remember that it's easier to sell the cure than prevention.

    You have to tell me how your product will cure my PAIN. Lack of time-management is not pain. Tossing and turning all night because I didn't get anything done is PAIN. Clients calling and chewing me a new one is PAIN, not being able to spend time with my spouse is PAIN, feeling like a one legged man in a foot race is PAIN. Looking like a fool because I was unprepared for a conference is PAIN. You get the idea

    I hope that I was helpful. Don't give up you really have something great to offer just make sure that you offer it to the right people.
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    • Profile picture of the author Rich Struck
      The "Being an Entrepeneur Sucks" video... uh... that is a profoundly bad way to start a video which is aimed at entrepreneurs. I know you are testing it but I'd put that thing out of its misery immediately. I watched literally 2 seconds of it and I just couldn't watch anymore. You are definitely losing sales because of that video.

      On the bright side, I think you are doing all of the right things, you just need to keep going a bit until you get a breakthrough of some sort. At least you are trying, hell, that is more than probably 90% of the people on this board can say.

      You'll make it, just keep going.
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  • Profile picture of the author rosetrees
    I just watched a little of one of the videos. I stopped after you told me that you also have time management problems, struggle to cope with your multiple businesses, husband, toddler and two dogs and that is why are putting together this course.

    I don't want to learn along with you as you put the course together.

    I want a fully written course that works! From someone who knows what they are talking about.

    At the very least you need to say that you know my problems because you used to have the same issues UNTIL you found a way to manage your time, but now you can do all the above and have time for xxxxxxxx.

    In other words, convince me that you are a time management professional, not someone like me who happens to have decided to release a very expensive course that she is writing as she goes along, but doesn't really know what she is talking about.

    WHY would I want to pay you that much? What are your qualifications and experience as a professional? Do you run seminars? Can I come to one?
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  • Profile picture of the author defaultuser
    I noticed your website you mentioned... womencandoanything.com. You have a Twitter account and Facebook account, but no YouTube account?

    Not failure. Just needs a few knobs tweaked here and there. Your video scripts seemed a little frantic and rushed. Since those videos are for free on the site, why don't you test em out on YouTube? Videos work well, and if you apply the same keyword research you did before with the PPC you should do well in the YouTube space. This way you also get valuable feedback from new viewers.

    And SHHHH.... No one knows this, but not many people use the PPV on YouTube. You can also customize a overlay on your video to go directly to your website.

    I'd say give that a shot before you give up and shake your fist angrily at the Internet Gods.

    If you can get 5000 interested people sign up, then you should have a problem on YouTube.

    If you need any help, or have any questions about how to get a YouTube channel up and performing I am willing to chat with you for awhile. I hate to see you get frustrated. It looks like you have a very beneficial program, but needs a little more oomph.

    Just PM me.

    Keep your chin up. Tomorrow you could get a bunch of people signing up.
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  • Profile picture of the author Zentech
    Wow, OK... having read your post, you obviously got murdered here for some reason. According to your description, everything was in order, but nobody showed up to the party.

    As a copywriter, my first (and only) suspect is the sales copy. So let's have a look at that.

    OK, I've watched your video entitled:
    Training Video 1: The Five Minute Formula

    It's not bad, but not all that compelling. I like your sincerity and delivery. However, I don't care for the copy. It's pretty boring, generic, and common knowledge. No one's going to sign up for this simple, plain, stuff. You're giving away too much, and too plainly. Why should I sign up? As they say, you don't buy the cow when you can get the milk for free.

    As a copywriter, I'd say you need a rewrite of your video script - and the fact that only 1 person signed up pretty much proves that.
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  • Profile picture of the author NewbiesDiary
    First off - well done you! You've done what a lot of people haven't... taking action. And then have posted here for help and advice - certainly takes guts to do that rather than go sook in the corner - so well done you!

    I took a look at your site... I'm not a watch video kinda person - I'd much rather scan a sales page. I scrolled up and done the page a few times trying to figure out what it was about and gave up. That was me done - and I have time management issues too - tho it's nothing to do with being a girl!

    As I am mad keen on offline niche membership sites, and in particular offering clients a "Web Portal" on a wpmu site specifically for their niche... here's another option for your list of offline women-preneurs... why not create a membership / community site for them. Install wpmu (or the new wp3.0 multi site) and buddypress. So now you have a niche specific site where they can interact with each other (for a monthly membership fee), you can provide your time management product, lots of other business related advice and tips, marketing help - AND they can have their own 'website' in the form of a blog - plus if you install a domain mapping plugin, they can have it all on their own domain name - registered and hosted thru your reseller account of course - and they think you're the bees knees!

    Just a thought!
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    • Profile picture of the author CurtisSWN
      How "sexy" is "time management course" compared to "I'll have you making $400 A DAY by the end of this month!!!"

      My point is you did some testing, establishing a market but did you determine if it's a buying market. Obviously this subject is a passion of yours, but did you tap into a real niche or did you think that you did?

      We all think that our passions should be everyone else's but that is almost never the case, and it's the malady of thousands and thousands of wannabe writers out there.

      curtis
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      • Profile picture of the author thebitbotdotcom
        Originally Posted by CurtisSWN View Post

        How "sexy" is "time management course" compared to "I'll have you making $400 A DAY by the end of this month!!!"

        My point is you did some testing, establishing a market but did you determine if it's a buying market. Obviously this subject is a passion of yours, but did you tap into a real niche or did you think that you did?

        We all think that our passions should be everyone else's but that is almost never the case, and it's the malady of thousands and thousands of wannabe writers out there.

        curtis
        Oh, how true that is...excellent reminder...
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  • Profile picture of the author thebitbotdotcom
    traceyselena,

    I applaud you for putting your work out there for criticism. I have before and more often than not, you will feel shredded by the brutally honest responses. But that is completely normal.

    You obviously put a great deal of effort into this. As a knee-jerk response the first thing that I noticed, which I believe has already been pointed out, is the fact that it is an 8 WEEK COURSE for people short on time. That is extremely long. As a person who IS short on time, I would be looking for something I could process in a day or less.

    Maybe you could relaunch with a new pitch saying: "Realizing that you are short on time, we have completely revised and re-released this time management course with your needs in mind."

    Shorten it to one e-Book and one video which discusses the book and moves through it like a workbook.

    If you relaunch, please post the changes and new results. I am interested in hearing them.

    Mark
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