List Marketers Are You Average?

Banned 14 years ago

Mine's about 50%, but the headlines don't vary much. It's a VIP notification list to let people know when there's a new niche blog available. It's not used for any other purpose, so it's probably not your average list.

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JayXtreme

14 years ago

I currently run the majority of my lists between 20 and 48% open... striving for more all the time, but these numbers are working very well for me.

But I have this one list, that has a high turnover of subscribers (lots in, lots out, all the time).. that consistently swings between, 10% and 59%... It's the strangest thing, and something we are looking into...

Although, not too much meddling with it, it's a highly profitable list.

Peace

Jay

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LMC

14 years ago

I'm around a consistent 30% across all my lists...

If I let them know about the next email they are getting, the open rate is higher, because they seem to expect it.

My best open rate is in my investment niche, 48k list, 40% open, with nearly 35% CTR.

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Steven Wagenheim

14 years ago

Well, I use Aweber and since the only way you get open rates is if you
send HTML emails, which I don't send, I have no idea.

My CTR is pretty good though and one email can bring me in 3K.

So quite honestly, whatever my open rate is, who cares?

I know how to write an email and obviously know how to get my list to
open it. So IMO, that's all that matters to me.

** DISCLAIMER ** I do NOT recommend anybody run their business this
way but since I know that what I am doing is bringing in the desired bottom
line, I can get away with it. In other words, DON'T try this at home unless
you are a professional.

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JayXtreme

14 years ago

Originally Posted by Steven Wagenheim

So quite honestly, whatever my open rate is, who cares?.

oh.. FFS!

Look, Steve.

I know there are some stupid questions knocking around the forum, like "how many sales do you make each month?".. and all that crap, but... if you don't like a discussion, you don't have to take part. I know there are times when we need to stress to folks that our numbers are the only ones that are important.

But..

Why come in here just to say "who cares?".. when clearly, the OP is not some wet behind the ears n00b looking for other people's figures to justify his own crap.

We all know other people's figures have no bearing on our own, but there are times when it's cool to just, you know, compare stuff a little.

Michael is a savvy kinda guy, and he wanted to shoot the breeze about figures.

What gives?... Did you lose on your computer game or sumthn?...

If we all chose to take that stance over discussions, we'd probably have f*** all to do in this forum, except...

---------------
Thread gets posted

1st Reply: What's the point?...

End thread...
----------------

I don't mean to be rude.

Jay

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Steven Wagenheim

14 years ago

Originally Posted by JayXtreme

oh.. FFS!

Look, Steve.

I know there are some stupid questions knocking around the forum, like "how many sales do you make each month?".. and all that crap, but... if you don't like a discussion, you don't have to take part. I know there are times when we need to stress to folks that our numbers are the only ones that are important.

But..

Why come in here just to say "who cares?".. when clearly, the OP is not some wet behind the ears n00b looking for other people's figures to justify his own crap.

We all know other people's figures have no bearing on our own, but there are times when it's cool to just, you know, compare stuff a little.

Michael is a savvy kinda guy, and he wanted to shoot the breeze about figures.

What gives?... Did you lose on your computer game or sumthn?...

If we all chose to take that stance over discussions, we'd probably have f*** all to do in this forum, except...

---------------
Thread gets posted

1st Reply: What's the point?...

End thread...
----------------

I don't mean to be rude.

Jay

Wooo...where the %^&% did all that come from? I was only speaking
personally for myself and did you happen to read my disclaimer.

Geessh Jay, I know I'm not your favorite person and all, but that was
just plain uncalled for.

** EDIT ** I guess I should have said "I don't personally care."

Would that have gone down better with you?

Sheesh...some people.

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Steven Wagenheim 14 years ago

@MichaelHiles

I just wanted you to know that my comment was not meant to infer that
your question was pointless or anything like that. I was only commenting
personally for myself that I don't care what my open rates are as long as
I get a good CTR against my overall list size and make my income goal each
month.

I hope you didn't take my comment the wrong way. If you did, I apologize
for not making myself more clear.
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Janice Sperry

14 years ago

Originally Posted by Steven Wagenheim

Well, I use Aweber and since the only way you get open rates is if you
send HTML emails, which I don't send, I have no idea.

My CTR is pretty good though and one email can bring me in 3K.

So quite honestly, whatever my open rate is, who cares?

I know how to write an email and obviously know how to get my list to
open it. So IMO, that's all that matters to me.

** DISCLAIMER ** I do NOT recommend anybody run their business this
way but since I know that what I am doing is bringing in the desired bottom
line, I can get away with it. In other words, DON'T try this at home unless
you are a professional.

I love your disclaimer. I didn't know Aweber only counts opens for HTML emails. I use their optioin to send it both ways so if the person doesn't have or want to open in HTML they can still read it. Maybe I have a few more opens than I thought if that happens.

Michael I also have about 27% opens and what you said about headlines etc is exactly what I have experienced. I almost never use the shocker/grabber kinds of headlines you mentioned for the same reasons.

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Ron Douglas

14 years ago

My open rate varies between 25% to 40% using Aweber. But as someone said, the people who can only receive text emails are not counted in the open rate.

In Aweber, it's easy to send both text and HTML in the same message. The subscribers who can receive HTML will get that version and others will get the text version of the email. All you have to do is copy the content from text box into the HTML box. That way you can also bold certain words to place emphasis on them.

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SeanSupplee

14 years ago

Depending on my list one thats a freebie membership site opens at about 18% ouch always looking to improve that number.

My other lists however which are around the 500 - 2000 size are opening at 56% on average.

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Michael Mayo

14 years ago

My open rate was 100% up to about a week ago when my subscriber passed away.

Now it's 0%

Have a Great Day!
Michael
PS. Sorry Michael, Couldn't help myself

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Ron Douglas

14 years ago

Originally Posted by Michael Mayo

My open rate was 100% up to about a week ago when my subscriber passed away.

Now it's 0%

Have a Great Day!
Michael
PS. Sorry Michael, Couldn't help myself

Michael, those are some real killer emails you're sending out. :-)

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Michael Mayo 14 years ago

Originally Posted by Ron Douglas

Michael, those must be some killer emails you're sending out. lol

LOL...Ron, Now that was funny!
Maybe I should cut down on the ɐɹbɐıʌ emails

Now "Back to our regularly scheduled program"

Have a Great Day!
Michael
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MichaelHiles

14 years ago

I'm not offended by anyone's comments. I realize that all of our niches and lists are unique.

I'm actually interested in the trending over time. I'm actually starting to suspect that overall email usage has dropped to the point of actually starting to negatively impact the effectiveness overall.

I think it's slowly being replaced by SMS and Twitter - which makes for interesting times for squeeze pages, etc...

Younger demographics can't stand email. It's seen as ancient history. They won't be young forever but they will carry their attitudes with them.

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Hanz

14 years ago

Originally Posted by MichaelHiles

I'm not offended by anyone's comments. I realize that all of our niches and lists are unique.

I'm actually interested in the trending over time. I'm actually starting to suspect that overall email usage has dropped to the point of actually starting to negatively impact the effectiveness overall.

I think it's slowly being replaced by SMS and Twitter - which makes for interesting times for squeeze pages, etc...

Younger demographics can't stand email. It's seen as ancient history. They won't be young forever but they will carry their attitudes with them.

What's up Michael?

I'm subscribed to a LOT of lists. And most of them are emailing me everyday, some even three times a day, telling me to go buy this and that. Most people with lists don't have a clue how to actually provide useful content. They're really just taking advantage of the people on their lists. Maybe it's possible that a percentage of folk are catching on to this? I mean wouldn't you find it rather odd after a while when some "guru" is emailing you and trying to make you part with $47 to $197 for some brand new Get Rich Quick product every two or three days?
Maybe people in general aren't as gullible as we wish they would be.:confused:

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LMC

14 years ago

Michael,

I completely agree... However, what I have seen is, young adults enter into the workforce, email becomes relevant again, the email is attached to their blackberry's and if you can get them to subscribe to your list with that email address...

your golden. Instant contact.

Younger demographics seem to like instant gratification, instant contact, as long as you bring that to the front door, they will walk right in.

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TimG

14 years ago

Just looked at my most recent stats and from two lists here is my opening percentages:

List 1 - 31.3%

List 2 - 23.4%

Unfortunately I'm not a huge list user so my stats are probably worthless but I do find your view on SMS and Twitter becoming more valuable to be an interesting stat.

I am finding Facebook to be of some value but the think that email will continue to dominate as long as true value is provided instead of nothing more then a sales pitch.

Respectfully,
Tim

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Big Al

14 years ago

I only use text emails so need to check ... but am pretty certain it's not anywhere as high as any mentioned here. Perhaps due to the source of traffic.

Really interested about SMS and Twitter. Which definately makes life interesting and highlights the important of using Twitter (for example) not to sell directly (think automated posting) but to quickly capture attention and send traffic.

I guess you could argue that stronger relationships will become more important because you (as in me

only read the Tweets from people who interest me.

Al