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How to pick a product to create.

by jbolte1976
7 replies
Hi everyone - I want to work towards creating my first product. I know the basic strategy.. identify a problem people have and then provide a product to help them solve it. I'm just not positive where to look for these problems.

I have some ideas based on some of my own experience. I started a successful service company from scratch, had 10+ employees, benefits, etc. I sold it after about 4 years.

That makes me think a good idea would write a guide or an ebook on the whole process I went through, or.... should I focus on a smaller part of that like, hiring quality employees, or how to instill top notch customer service skills into your employee's, etc?

Sorry to ask this newbie question but I thought I'd throw it out there and see what kind of replies I'd get.

Thanks in advance for any input.

JB
#create #pick #product
  • Profile picture of the author jonbeebe
    I'd suggest creating a free report that's related, and something that could LEAD into your product and use that to build a list. Take care of your list by sending them useful info on your topic on a regular basis, and then go through a proper launch process... which is basically announcing that there's a product coming, then build up buzz with your list until it's time for launch.

    You can even use a survey with your list to find out what THEY want before you create the product, that way you'll get a better response when you do finally launch.

    You can have the most amazing product, but if you don't properly market it BEFORE and AFTER you put it out there, I think you're going to be ultimately disappointed with the results.

    Hope that helps!

    Jonathan Beebe
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    • Profile picture of the author jbolte1976
      Originally Posted by jonbeebe View Post

      I'd suggest creating a free report that's related, and something that could LEAD into your product and use that to build a list. Take care of your list by sending them useful info on your topic on a regular basis, and then go through a proper launch process... which is basically announcing that there's a product coming, then build up buzz with your list until it's time for launch.

      You can even use a survey with your list to find out what THEY want before you create the product, that way you'll get a better response when you do finally launch.

      You can have the most amazing product, but if you don't properly market it BEFORE and AFTER you put it out there, I think you're going to be ultimately disappointed with the results.

      Hope that helps!

      Jonathan Beebe
      Thanks Jon!

      That does help. I am planning on building a list with my first ebook and I think that's a great way to start building a list.

      I sat down to come up with ideas for my first ebook. My goal was to to get ten ideas, after I got started, the ideas just flowed. After you start typing ideas starting with "Guide to...." the ideas just keep on coming!

      I got to 50 ideas in no time at all. I have to believe in that list there's gotta be some winners(?).

      Any ideas or pointers on how to start researching if there's a real market for these?

      Thanks again Jon,

      JB
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      • Profile picture of the author Irnes Jakupovic
        I highly recommend you do some online surveying. Make a survey on a site like SurveyMonkey: Free online survey software & questionnaire tool and put your survey in front of your targeted audience. Ask people what their difficulties are and such. After taking a good 100+ surveys you will notice a pattern of problems. That is where your answer lies my friend.

        Good luck and all the best
        -Irnes
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  • Profile picture of the author mr2monster
    Another good option for surveying is Google Docs. It's free, and gets you the info you need.

    You can see a sample survey as my sig.
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    • Profile picture of the author LucasT
      Maybe you could interview a couple local business owners... You can tell them about your successful business and that you are looking for some input for your product... tell them you'll provide them with a free copy for their input.
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      • Profile picture of the author jbolte1976
        Originally Posted by LucasT View Post

        Maybe you could interview a couple local business owners... You can tell them about your successful business and that you are looking for some input for your product... tell them you'll provide them with a free copy for their input.
        That's a great point Lucas. It's easy to forget about the resources you have offline/locally.

        Thanks,

        JB
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  • Profile picture of the author WillR
    Definitely go with the survey option. In this day and age there is no need to try and guess what your customers want - ask them and they will tell you. It makes creating your product and getting sales a hell of a lot easier.

    Offer the free report and a few days later tell them you are thinking of writing another report to help them and you are interested in what other problems they are having with 'x'. Not everyone will respond but those who do will give you what you need to know.
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