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The Myth Of "The Money Is In The Problem"

by ewenmack
11 replies
This is going to be a bit controversial, but please stick with me...

I use research data to keep emotions, time and money safe.

I hope you do too.

Anyway, I was researching to see what the oci, online commercial intention, is for common problems like, how to stop my dog barking, how to stop my dog biting, how to get my boyfriend back, how to remove my tattoo, how to learn Spanish.

They all showed they had no commercial intent.

Compare this to baby bouncer, double jogging stroller, wigs, pool lounger, shade house, gun storage, garage shelves, palm tree decor.

This last group had a commercial intent of over 90%.

You will notice this last group are all physical products that everyone is aware of.

Just saying it's an easier sale for physical products.

All the best,

Ewen
#myth #niches #oci #problems #where the money is
  • Profile picture of the author Sara Young
    Ewen,

    I happen to feel the same way about physical products.

    But...

    I don't think that you should judge this by OCI. The only way to judge it is to look around and see what actually works.

    Here's what I can tell you from experience:

    I do really well with physical products
    My husband does really well with certain language products
    Other people do really well with digital products

    Which is best?

    They all work.

    Everyone should just pick what's best for them.

    Sara
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    • Profile picture of the author Mohammad Afaq
      Commercial Intent of a keyword cannot be calculated by a tool and this is
      because no tool can detect what is going inside the head of a searcher's
      mind.
      Signature

      “The first draft of anything is shit.” ~Ernest Hemingway

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      • Profile picture of the author ewenmack
        Originally Posted by Mohammad Afaq View Post

        Commercial Intent of a keyword cannot be calculated by a tool and this is
        because no tool can detect what is going inside the head of a searcher's
        mind.
        Exactly, but you can track a persons actions.

        Ewen
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        • Profile picture of the author Mohammad Afaq
          Originally Posted by ewenmack View Post

          Exactly, but you can track a persons actions.

          Ewen
          I think you are talking about Microsoft Adlab Commercial Intent Tool, right?

          Let me tell you why you cannot trust Microsoft's Adlab tool.

          Here is the distribution of traffic in the search engines:



          You can see that MSN and Bing are one of the lowest trafficked search
          engines.

          So that means when you use Microsoft's Adlab tools, you are not getting
          full story.

          Hope I made some sense
          Signature

          “The first draft of anything is shit.” ~Ernest Hemingway

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          • Profile picture of the author ewenmack
            Originally Posted by Mohammad Afaq View Post

            I think you are talking about Microsoft Adlab Commercial Intent Tool, right?

            Let me tell you why you cannot trust Microsoft's Adlab tool.

            Here is the distribution of traffic in the search engines:



            You can see that MSN and Bing are one of the lowest trafficked search
            engines.

            So that means when you use Microsoft's Adlab tools, you are not getting
            full story.

            Hope I made some sense
            Yes you made good sense.

            Is a searcher on Google searching for a baby bouncer much different than a searcher for a baby bouncer on Bing?

            I have no hard data to back this up, but I would be suprised by it.

            Ewen
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            • Profile picture of the author Irnes Jakupovic
              Originally Posted by ewenmack View Post

              Yes you made good sense.

              Is a searcher on Google searching for a baby bouncer much different than a searcher for a baby bouncer on Bing?

              I have no hard data to back this up, but I would be suprised by it.

              Ewen


              I believe this graph might help you out when it comes to the typical user of yahoo vs google.
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              • Profile picture of the author ewenmack
                Originally Posted by Irnes Jakupovic View Post



                I believe this graph might help you out when it comes to the typical user of yahoo vs google.
                Interesting, however it doesn't drill down to actual products searched for which lead to a sale.

                Ewen
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    • Profile picture of the author ewenmack
      Originally Posted by Sara Young View Post

      Ewen,

      I happen to feel the same way about physical products.

      But...

      I don't think that you should judge this by OCI. The only way to judge it is to look around and see what actually works.

      Here's what I can tell you from experience:

      I do really well with physical products
      My husband does really well with certain language products
      Other people do really well with digital products

      Which is best?

      They all work.

      Everyone should just pick what's best for them.

      Sara
      Sara, just saying it is an easier sell.

      Not saying others are't making a lot of money with information products, because they are.

      Take baby bouncers as an example, that has track record of going from search to sale 100% of the time with a margin of error 10%.

      You are just sitting in front of a sure sale if you can get on the front page of Google.

      Ewen
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  • Profile picture of the author Rob Howard
    Yes, but I don't think you understand the full picture here.

    If someone types in "baby bouncer" they are looking for a specific product. That right there tells you there is commercial intent.

    If I go searching for "Magic of Making Up" (how to get your ex back), that has high commercial intent too because it's a specific keyword.

    While I generally agree that physical products tend to sell easier, that doesn't mean much in the long range of things.

    Info products may be more PROFITABLE, due to low overhead (no costs for shipping, storage) and if you own the product, you keep 100% of the sales. (Or payout 75% to affiliates, and then you don't do any of the heavy work, which is traffic. This means that you can leverage things far better with you at the top, instead of you on the bottom if you get my meaning)

    Rob
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    • Profile picture of the author ewenmack
      Originally Posted by ccmusicman View Post

      Yes, but I don't think you understand the full picture here.

      If someone types in "baby bouncer" they are looking for a specific product. That right there tells you there is commercial intent.

      If I go searching for "Magic of Making Up" (how to get your ex back), that has high commercial intent too because it's a specific keyword.

      While I generally agree that physical products tend to sell easier, that doesn't mean much in the long range of things.

      Info products may be more PROFITABLE, due to low overhead (no costs for shipping, storage) and if you own the product, you keep 100% of the sales. (Or payout 75% to affiliates, and then you don't do any of the heavy work, which is traffic. This means that you can leverage things far better with you at the top, instead of you on the bottom if you get my meaning)

      Rob
      Actually coming up with your own info product involves many more steps than being an affiliate to a physical product.

      You have to come up with a concept/ twist to an existing product.
      You have to position it the right way.
      You have to have compelling copy.
      You have to get higher than average coversions and at a higher price point
      to attrct affiliates, otherwise why would they bother.
      You have to get a decent number of sales to attract affiliates.

      If you can nail that list, sure you will make more money, eventually.

      Ewen
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    • Profile picture of the author tpw
      Originally Posted by ccmusicman View Post

      Yes, but I don't think you understand the full picture here.

      If someone types in "baby bouncer" they are looking for a specific product. That right there tells you there is commercial intent.

      If I go searching for "Magic of Making Up" (how to get your ex back), that has high commercial intent too because it's a specific keyword.

      While I generally agree that physical products tend to sell easier, that doesn't mean much in the long range of things.
      When searching for a physical product, the search engine user is usually shopping based on price. 100% might be looking for a product, but at the end of the day, price will be a large determining factor leading to a successful sale. A secondary consideration on a physical product is speed of delivery.

      However, when searching for information, the Commercial Intent is not as obvious, yet when it comes down to the successful conclusion of the sale, price is is a smaller factor and the quality of info is a bigger factor.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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