Press Releases - How do you make something "NEWSWORTHY" for your business?

Most of the time it is NOT newsworthy but you should try your best to make it seem like it is. If you manage to pull this off successfully and get picked up by some popular news sites you will get tons of traffic in addition to a strong backlink. Also not many people I know do them everyday, they are more of a once in a while thing.

Take a look at this example my old coach gave me. I use this every time I write one and I am sure it will help you and anyone who reads this.
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Bumping this for more feedback if possible. Cheers.

Have a look at plenty of news sites to see what is in the news and if you can position your PR to support or refute it. Think of how Kevin Costner positioned his oil/water separation system with stories of the oil spill.

It is always possible to do something newsworthy in your business- quite easily and quite cheaply.

If you cannot work out what is newsworthy about your business maybe you need to get some advice from an expert.

in order to make your press release newbie, I guess you need to search for someone who can make the PR newsworthy. Newsworthy PR's can be a great tool for your business' promotion. Some people would look forward for interesting details in your PR's,. So make sure that you prepare them great PR.

Go to PRWEB.com and review the various past press releases. Find ones you like and check to see what kind of coverage they got by putting the title of the article in quotes and checking on google.com and yahoo.com. Copy the techniques used by the successful press releases you found. Do that a few times and you will catch on to how the writer takes a rather mundane topic and makes it "news worthy" and how he formats the press release.

I've considered press releases for a while now. I've written a few before as an experiment for an old site of mine. It worked fairly well but I never really had anything interesting to write about. I'd write about seriously uninteresting stuff and put a slightly unique spin on things.

My question now is how do you target press releases? I want to write some for a client who is setting up a brand new Gym with a twist. I think there is massive potential but at the end of the day I want the exposure to be as fixed to his UK county as possible, or even better - the city he is based in. How am I going to go about doing this.

Would really appreciate some advice.

Its all about creating a spin. Is it new? Is it different? Is it unlike anything else? You have to find the angle to create a spin.