How Would You Do This?

I am in a similar scenario as the example I am going to give you now and would like some opinions of how you would do this if you were in my shoes so here goes.

Say for example you are a affilliate for a company that makes icemakers and lets say that icemakers are very new to the market and you are sure that in the next few years alot of people will buy these ice makers you sell.

Now lets say the company you are affilliated with has a website where people can buy the ice makers and if they insert a code that you give them then they will get a decent discount and that code also tracks that you made the sale.

My questions is would you send your traffic straight to the company website from your article resource box telling people that they can use the code for a discount or would you create a proffessional landing page with a sales letter or maybe a blog that does more pre selling and then send them to the main company website where they can choose from all the different models of ice makers that will suit their needs?

Thanks in advance for the help.

Cheers