5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Question for Product Creation MONSTERS

by ChadH
4 replies
Hey guys,

I'm directing this question more to those that have already built successful info product businesses, primarily because I already know the "theory" of this process but have some glaring blocks in my mind.

So, I'll preface this by saying I've done well for myself with affiliate marketing whether it be CPA, CB, CJ, whatever. Traffic generation is my thing.

I have a couple products in the works in niches I am passionate about and have a good deal of experience in.

In the reading and listening I've done, I keep hearing that success in building your own products so that you can get in a truly leveraged position comes down to these 3 daily activities:

1) Building a good offer (product, copywriting, optimizing conversions)
2) Building your list
3) Driving Traffic

So, when I look at these 3 points, to me #1 is the most important since in my experience the offer is everything, and if it's converting well and you are tweaking right, everything else, including traffic, falls into place.

But #2, building your list, is something I have a problem with. Now, even though I've had success driving paid traffic to opt-in pages to sell a CPA offer on the backend, when I look at best selling info products outside of the IM niche, I'm just not seeing the squeeze pages.

For example, I'll be entering the hyper competitive weight loss vertical but in a sub niche of it. When I look at the big players whether on CB or elsewhere (Truth About Abs, The Diet Solution, FatLoss4Idiots, Fat Burning Furnace)... none of these guys are driving their paid traffic to squeeze pages, and any optin forms they have aren't really tight squeeze pages.

It seems like these guys are using the optin style that John Reese talks about in "The Rebirth of Internet Marketing", where the opt in is not a barrier to information.

Above all, I know testing determines everything. I've learned this a lot. But the products I mentioned above bring in a lot of volume and have great sales funnels, without very obvious opt-in schemes.

So, are they succeeding "because" of this, or "despite" this?

Thanks in advance.... and if you read all this, thanks again.
#creation #monsters #product #question
  • Profile picture of the author KenJ
    You can do as much or as little of the second and third options as you want.
    You could just put together a great offer that you run with an affiliate scheme.

    You could let others drive the traffic and build a list. As a great product creator you would be leveraging other peoples list building skills to sell more of your product/offer.

    I have 2 lists which is more than enough for me to look after. I intend to enter markets and products where I can make money without a list.

    The money is in the list but it doesn't have to be your list.

    Kenj
    {{ DiscussionBoard.errors[2267657].message }}
  • Profile picture of the author Anonymous Affiliate
    Originally Posted by ChadH View Post

    1) Building a good offer (product, copywriting, optimizing conversions)
    2) Building your list
    3) Driving Traffic

    So, when I look at these 3 points, to me #1 is the most important
    Wrong.

    Point #3 (traffic generation) is by far the most valuable of the three because it's were the real cash is made: no traffic, no money.
    {{ DiscussionBoard.errors[2267873].message }}
    • Profile picture of the author MikeHumphreys
      Originally Posted by Anonymous Affiliate View Post

      Wrong.

      Point #3 (traffic generation) is by far the most valuable of the three because it's were the real cash is made: no traffic, no money.
      Sorry I have to disagree with you. I'm going to go with #1: Offer and copywriting.

      If your sales page isn't making any sales then it doesn't matter how much traffic you send at it. 10,000 unique visitors converting at 0% delivers the same result as 100 unique visitors converting at 0%.

      Get the conversion rates up and you can use a portion of your sales to buy more targeted traffic to send to your site.

      If you have a strong offer then you can "overcome" sub-par copy on your salesletter. Lousy offer combined with lousy copy will give you almost no shot of making sales.

      Case in point, I found a new headline on one of my infoproduct sites converted 11 times better than the existing one. If I hadn't done multi-variate testing and tested with well-written headlines, I would have never found such a large bump in conversion rates so easy.

      My 3 cents,

      Mike
      Signature
      Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

      Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
      {{ DiscussionBoard.errors[2268040].message }}
    • Profile picture of the author ChadH
      Originally Posted by Anonymous Affiliate View Post

      Wrong.

      Point #3 (traffic generation) is by far the most valuable of the three because it's were the real cash is made: no traffic, no money.
      Ya I gotta disagree here as well.... yes everything comes down to sending traffic to an offer, but the fact is sending heaps of traffic is quite simple and easy if you have a converting offer. There are tons of places you can buy good quality traffic, but on most CPA networks for example, there are only a handful of really high converting offers in each vertical. I have seen this personally on several occasions where I sent the exact same traffic in the same vertical rotating offers and can find large variance in conversion rates. This is standard when testing offers.

      But yes both are essential.

      "The money is in the list but it doesn't have to be your list."

      Ken, that's a really good point thank you. Coming from a heavy cpa/affiliate background much of what we do is done as the lone ranger, so thanks for that.

      "If you have a strong offer then you can "overcome" sub-par copy on your salesletter. Lousy offer combined with lousy copy will give you almost no shot of making sales."

      Thanks for this point Mike. I think this is an issue of confusion as well. In my head I am equating offer to sales copy, whereas it seems "offer" is really something else. Your product, bonuses, upsells/downsells, etc.

      Thanks for all the feedback guys.
      Signature
      {{ DiscussionBoard.errors[2269290].message }}

Trending Topics