Kindle is Oprah's new favorite - Will this boost Kindle sales? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

15 years ago

I think most everything Oprah recommends has a surge in sales....So I would say yes it will.

But probably not as much as other products. I don't know if it's me, or I just have this picture in my head of the Oprah demographics...but I don't see many 30-55 year-old women laying down that kind of cash to read off of a screen...I just don't see it.

Originally Posted by Jillian Slack

Hey folks,

After much hype, Oprah unveiled her new "favorite gadget" today and it's the Amazon Kindle.

I was guessing it would be the Kindle because the home page of Amazon.com had a little video teaser of Oprah announcing that she would unveil it today, plus right below it was info about the Kindle.

Since Oprah has the magic touch, I wonder if this means the Kindle will have a surge in sales.

Sure it's a little pricey, but Oprah has a gazillion followers.

What do you think this would mean for those of us who write ebooks? Anything?

Thanks

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Ken Preuss

15 years ago

Mark my words - Kindle will become a household name as a result of Oprah's passionate endorsement.

Effect on e-book sales? Very little if any.

Best regards,
Ken

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getsmartt 15 years ago

Originally Posted by Ken Preuss

Effect on e-book sales? Very little if any.

I agree but it is definitely time to make a Kindle site
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Jillian Slack

15 years ago

The audience members each received a free Kindle at the beginning of the show and Oprah had a brief interview with Jeff Bezos.

Those folks in the audience sure seemed excited, but I think many of them would've been excited if they unwrapped shoe strings -- anything as long as they could say they were a gift from Oprah.

FYI, in case anyone wants to order a Kindle within the next few days, there's a $50 discount if you go to Oprah.com and order from there.

Thanks

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Mark Riddle

15 years ago

Kindle like any other product will see a nice peak from the mention.

The system will have to earn that position on its own, it does have the potential, and it will be fun to watch it grow.

Mark

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nursewriter 15 years ago

I have wanted a Kindle for a looooooong time....way before Oprah endorsed it. I just haven't had that kind of cash to spend on myself.

I am a 42 year old woman but I am not much of an Oprah fan.

I just want a Kindle!!!!!!!!!

Lucinda
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lennelljones

15 years ago

I have been wanting a Kindle a while myself, but I am still trying to get past that price tag - hoping that it will eventually decrease...

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Thom Hale

15 years ago

Anyone can earn hands free income with the Kindle.

The Kindle is sold by Amazon. The Kindle Store is an Amazon ebook store that allows you, and anyone else, to jump online and sell their digital products FAST - using their traffic, their website, their delivery system, and their effort to make YOU money!
And if have any Private Label Rights ebooks, this method involved only about 10 minutes worth of work! You just fill out a form... Upload the ebook... And PRESTO! You're making money.

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Thom Hale

15 years ago

I guess it would be nice to tell you how to make money using the Kindle!!

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1 reply

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Chris Monty 15 years ago

I saw this earlier. I'm guessing that this will get Kindle sales going. My mother-in-law has one and she absolutely loves it.
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John Derrick

15 years ago

Absolutely! Everything Oprah recommends makes sales go through the roof.

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ExRat 15 years ago

Hi,

No-one else mentioned that this means that Oprah is now a fully fledged internet affiliate marketer, using her TV program to make sales though her site, in direct competition with any of us who sell hard goods online.

Opportunity factor? Consulting to other big cheeses about how they can do the same, and how they can upsell, cross-sell, opt in and use continuity on their raving fans.

Best ask our resident TV star Mr. Filsaime to get some phone numbers. Oh, and Mo-Fo is friendly with Springer...

I also hear Gordon Brown is promoting a new type of grill on late night TV that drains off the fat...he has money problems you see...
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Roger Davis
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bbrian017

15 years ago

I seen this today funny to say LOL I like the idea a lot but what's up here is it plugin and battery?

Also did that guy on Oprah have a glass eye?

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Dixiebelle 15 years ago

You can bet your sweet bippy, if Oprah endorses a product, it will turn to gold. I sure wish I had that kind of power.

Dixie
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Markus Wahlgren

15 years ago

Everything she touches turns to gold.

What if she makes a spin-off book club, "Oprah's E-book Club" exclusively to Kindle? It's not that far fetched an idea, is it? "Download it on your KINDLE. Love the KINDLE! Ladies! Don't you just Love it! E-books! yeah!"

As a side note, they stopped airing he show here in Sweden a couple of years ago due to the amunt of product endorsements, as it would go against TV marketing/sponsorship regulation!

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write-stuff

15 years ago

Sony has a worthy competitor to the Kindle and they seem to be neck-and-neck in the quality/functionality race. Amazon's marketing power and the Oprah endorsement should put the Kindle firmly in the lead.

I'm waiting until they get their 2nd generation reader out. Complaints about the current one include a bar on the right that is too easy to accidentally hit and advance a page. Also, a big one for me - no backlighting. I'd like to be able to read in the dark and that can't be done with the current one.

Regarding ebooks, there is already a huge market for Kindle formatted ebooks. I'm not talking about the type we discuss here - they would be more aptly labeled reports than books. Real, full content books. You can already get just about anything you want in Kindle format.

Thanks

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R Hagel

15 years ago

I think when Allen "endorsed" Kindle here on the Warrior Forum it increased Kindle sales. So yeah, Oprah's endorsement ought to spur sales too.

Cheers,
Becky

p.s. It's not just her TV viewers -- look, we're even talking about it here. So her endorsement itself is raising some buzz even outside her niche. People are talking about Kindle -- and that will spur sales even in folks who don't really care about Oprah's endorsements.

PPS. Good idea, Markus, about the Oprah ebook club.

Thanks

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John M Kane

15 years ago

Plastic Logic Home

This just might kick hiney of all other ebook readers.

Stunning new product due next year. Brand new screen technology.
VERY durable. In fact during video demo it is twisted and hammered with a shoe and it didn't faze it.

ALmost paper thin, letter size and great memory,run time.

I'm saving my beer cans to save up and get this puppy.
I have great difficulty reading ebooks on a monitor.
This product will make me do the Ren & Stempy dance!Happy happy Joy Joy.
Probably $$$ pricey so, business sales initially.

Boy, Oprah sure has power in the market.

Thanks
1 reply

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write-stuff 15 years ago

Originally Posted by war28476

Plastic Logic Home

This just might kick hiney of all other ebook readers.

Whoa! That is killer! First I've heard of that one. Huge screen will really set it apart from all the other readers. Size matters!

Thanks for the heads up! - Russ
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Jillian Slack

15 years ago

Oprah is definitely using some IM theories, whether she or her advisors realize it or not.

Examples

* Her recent online class with Eckhart Tolle, author of "A New Earth"

* Several months ago, one of the many times that Suze Orman has been a guest, Oprah made Suze's latest book available as a free download from her site as a pdf.

* On Fridays, Oprah has a special "live" show, with several home viewers participating in the show. Yesterday, there were 3 home viewers set up to follow along during the cooking segment via Skype.

(INTERESTING LITTLE TIDBIT: The cooking session was led by former supermodel Cristina Ferrare, ex-wife of the infamous John DeLorean. Oprah says Cristina is the best cook ever. Talk about reinventing yourself -- from supermodel to standing by your man during the controversial DeLorean fiasco to cooking with the O.)

g8tr, please fill us in on how we can get in on a piece of the Kindle pie!

Thanks
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ExRat 15 years ago

Hi,

Slightly off-topic, but as we're talking about a TV person using IM...

I noticed today, while advertising a kid's program on TV, at the end of the advert, they used a 'splash' screen (is that the right word? A graphical image containing the name of the program, the time and date it is on) and this graphical image was designed using typical web 2.0 style.

It appears that online trends are now influencing TV trends, instead of vice-versa - something I haven't come across before.
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Roger Davis
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TheMagicShow

15 years ago

Originally Posted by Jillian Slack

Hey folks,

After much hype, Oprah unveiled her new "favorite gadget" today and it's the Amazon Kindle.

I was guessing it would be the Kindle because the home page of Amazon.com had a little video teaser of Oprah announcing that she would unveil it today, plus right below it was info about the Kindle.

Since Oprah has the magic touch, I wonder if this means the Kindle will have a surge in sales.

Sure it's a little pricey, but Oprah has a gazillion followers.

What do you think this would mean for those of us who write ebooks? Anything?

Anything that Oprah mentions on her show will generate millions of dollars for that lucky product owner, the big O has tons of followers and that's how it is!

Thanks

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SusanPreston

15 years ago

Originally Posted by Jillian Slack

Hey folks,

After much hype, Oprah unveiled her new "favorite gadget" today and it's the Amazon Kindle.

I was guessing it would be the Kindle because the home page of Amazon.com had a little video teaser of Oprah announcing that she would unveil it today, plus right below it was info about the Kindle.

Since Oprah has the magic touch, I wonder if this means the Kindle will have a surge in sales.

Sure it's a little pricey, but Oprah has a gazillion followers.

What do you think this would mean for those of us who write ebooks? Anything?

I watched this episode as well, I said to my husband, that it just got a couple of million dollars of sales. The Ceo of Amazon & creator of it, did offer $50 off if you used the special code. I have looked at it to buy, I think it's neat. I think because Oprah's passion is for books, I think it was a good endorsement for her to do. She actually doesn't do well operating electronics, but said this was easy. I also think for those of us who read a lot and subscribe to newspapers that in the long run you would actually save as most of the downloads for books are $9.99 even if the book is $29.99 on the shelf. I wouldn't think it would affect e-books as those are a little bit different. Great post!

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TorontoCarol

15 years ago

I would love to buy a Kindle and am saving my pennies. I would also like to know more about creating ebooks and selling them on Amazon for the Kindle. I have done some research about it in the past, and it seems to me that Amazon takes a big percentage.

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2 replies

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Carol
Non-Techie Online Marketing Specialist

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write-stuff

15 years ago

Originally Posted by TorontoCarol

I would love to buy a Kindle and am saving my pennies. I would also like to know more about creating ebooks and selling them on Amazon for the Kindle. I have done some research about it in the past, and it seems to me that Amazon takes a big percentage.

You can offer .pdfs to Kindle readers. I think there is a 10 cent charge (something relatively inconsequential) to convert your doc into Kindle ebook format and download, I think, as an email sent to your Kindle. Second option is download from computer to Kindle via USB. It's been a while since I looked this up, so if it's not totally accurate, it is pretty close.

- Russ

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David Neale

15 years ago

Carol you cannot buy a Kindle in Canada at this time. One of the features of the Kindle is the wireless download of material, The New York Times on your Kindle every morning automatically for example.

Amazon hasn't set anything with up with wireless providers here yet I guess so only US residents can purchase. At least that was what happened to me when I tried to purchase.

Kindle V2 is on it's way and is supposedly much improved.

I don't think the Plastic Paper product is really the same thing as a Kindle so I don't see how it will hurt sales, perhaps down the road.

I don't think the Sony product does wireless downloads but I'm not certain.

Originally Posted by TorontoCarol

I would love to buy a Kindle and am saving my pennies. I would also like to know more about creating ebooks and selling them on Amazon for the Kindle. I have done some research about it in the past, and it seems to me that Amazon takes a big percentage.

Thanks

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David Neale

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John M Kane

15 years ago

Here's another video about the "Platic Logic" eReader.

YouTube - Transistors build on plastic - Plastic...

I believe they said early mid year release.

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1 reply

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John Derrick 15 years ago

Wow, that video blew me away!

I'll be one of the first people in line to pick up one of those!
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- Scott Lundergan 15 years ago
  
  Originally Posted by John Derrick
  
  Wow, that video blew me away!
  
  I'll be one of the first people in line to pick up one of those!
  
  That video was incredible! I would LOVE to have that as well. I could take that anywhere and not have to bring books or my laptop to the coffee shop, etc.
  
  That is so freaking brilliant! Physical clunky books are so yesterday!
  
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Kindle is Oprah's new favorite - Will this boost Kindle sales?

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