I just learned to NEVER assume it's too late to jump on something
A few weeks ago, one of the several IM newsletters I subscribe to gave a tip for a keyword phrase that got thousands of monthly global searches but had little competition (and pretty weak at that). I could tell from some of the other content in the email that it was written at least a year or two ago. Since this was from a "name" marketer, I figured, well, no doubt a ton of people have already attacked the hell out of that keyword, so it's not low competition anymore.
Two days ago I started thinking about it and decided to check the number of searches with the Google keyword tool. Over 18,000 global searches per month. Then I checked Google and was shocked at the low number of pages and their quality. The page 1 sites had garbage PR rankings, few or no backlinks and many were just message board posts or articles from minor directories. I checked Godaddy and a TLD featuring the keyword phrase was available, so I scooped it up, threw up a quickie page using a nice free Wordpress theme and figured I'd get to work on adding content, SEO and monetizing once I was finished with my current projects. Just for the heck of it, I just did a Google search and was floored to discover that I'm already on page 2! This is just two days later with no backlinks, no articles and no SEO of any kind. Just one simple page that I pinged and that's it. Getting to page one will be easier than I thought!
My point is this. Sometimes, we get advice on niches, markets or keywords that are lucrative but virtually untapped and we assume that because it's posted on a public message board or blasted to thousands of email subscribers, by the time you take action, hundreds or thousands of others have beaten you to the punch. Don't do that. Consider that if you're thinking that way, then others might be thinking the same, so be the action taker and go for it!
David
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