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Niche Marketing - Go Wide or Go Deep?

by ztws
9 replies
I'm struggling to decide if I should keep developing (going deep) into the niche markets I already have or continue to pick up new niche markets (go wide). I have a few niches that bring me a decent side income and a few others that aren't doing much at all. I'm now trying to decide if I should try to get more out of the profitable niches OR leave them as is for now and see if I can locate a couple of other niches that are profitable so all of my "eggs" aren't in only a few "baskets".

I'm also guilty of what I call "Niche ADD" where while working on one niche, I start getting ideas for other niches and start working on those as well. I personally struggle with "draining a niche" dry since I become bored with promoting it. That's why I lean towards going wide instead of deep.

Thoughts? Personal experience?
#deep #marketing #niche #wide
  • Profile picture of the author AndrewCavanagh
    Generally speaking it's FAR easier to make more money by going deep into a niche.

    When you go deep you're percieved as more of an expert in that niche or in the sub niches of that niche.

    You'll find it easier to set up joint ventures, easier to sell progressively higher priced products and services.

    And if you go deep enough you eliminate competition because you end up totally dominating some sub niches within your niche.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Tim Dixon
    I would agree with Andrew.

    Keeping yourself to a narrow niche but going deep within it is usually the best way to differentiate yourself from other marketers who only skim the surface.

    However, it's also important (to me anyway) to know for your own personal style of working when you have reached that point at which you need to move onto another niche to keep the ideas flowing.

    Of course if you can find related niches to tackle so that you can cross link between them then that can seriously leverage your efforts across all the work you do.

    Tim
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    • Profile picture of the author Jeff B
      Go deep in the niches that you're already earning that decent side income from and milk them for all they're worth. Depending on how long you've been at it with the niches that aren't doing anything for you, it might be time to abandon them and strictly concentrate on the ones in which you are earning.
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      "Give every man more in use value than you take from him in cash value; then you are adding to the life of the world by every business transaction." - Wallace D. Wattles


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  • Profile picture of the author Darth Executor
    Both. Focus primarily on one niche that's making you money while probing others so that when you're making a respectable income in this one you have somewhere to expand to.
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  • Profile picture of the author Sean Donahoe
    Just to throw in my $.02, I always recommend to go wide and test many niches and find ones that show the most potential for profit and validates your research. From there, I then recommend to go as deep as you can to develop and grow that profit stream as much as you can.
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  • Profile picture of the author williamstarrett
    Add me to the deep vote. Obviously, the deeper you dig into your successes the more leverage you find with them.

    Of course, testing other niches and possibly using related niches/subs as lead generators can be helpful too.
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    • Profile picture of the author billionareHuman
      I've tried going wide and what happened was that my original niche sites suffered, so now I'm just sticking to a few to work on per month and perhaps rotate to others another month
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      • Profile picture of the author JasonParker
        Deep is better I think too because you can use your existing resources to leverage.

        When you get into a lot of different niches, you have to start from ground zero again.

        It's much easier to leverage what you already have to make it bigger than start in an entirely new niche...

        But there's also two sides to every coin.

        You could be missing out on a more profitable market.
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  • Profile picture of the author RichardLegg
    I've got to agree with Andrew - expand your current niche.

    Once you have established a presence in that niche it's much easier to build on that foundation.

    Start creating different products that you can upsell and cross sell to your existing customers.

    You can often find multiple sub-niches within a niche - with each one having potential products you can create on the front end.

    Plus, all this time you are building up a list of prospects/buyers. It will be much easier to develop new products to sell to existing customers than it would be to target new niches where nobody has heard of you before.

    Start integrating with other marketers in the niche. Ad swaps, thank you page swaps, autoresponder followup swaps etc. All of these things help to increase your brand in the niche.

    Your competition can often become your partners (if you approach them properly with a win/win situation) and that allows you to leverage their customer base at the same time. It will also be much easier to get partners to work with you if you can show you are already "a somebody" who is established as an authority.

    Richard
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