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Old 10-25-2008, 07:18 AM   #1
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Default I will not give your money back

So many times, when I visit a sales page of an eBook about making money, I see "If you are not satisfied, we'll give your money back."

I will launch soon an eBook about making money, which explains a method I know for a fact that it works. As someone once said, "It simply leaves no room for failure".

I will offer a sample chapter, free of charge, to see if you like my style. I will not give your money back, but I will give you something better. If you are serious about making money, you tell me what steps from my eBook have you accomplished yet and where you stuck. I will help you to get past that point, until you reach the final step.

I assume you are not lazy and you can spend about $1 a day to accomplish your goals. If one of the two conditions above don't apply to you, you can't be my customer.

I noticed that, for some, the approach "All or none" works better than "Maybe something or money back".

What do you think?

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Old 10-25-2008, 07:23 AM   #2
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Default Re: I will not give your money back

I think you would be better off just giving a refund lol

Lets say someone has some technical issues and you offer to help them. Who knows how long it is going to take? Seriously, are you willing to spend a couple hours our of your day to not refund a couple bucks?

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Old 10-25-2008, 07:28 AM   #3
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Default Re: I will not give your money back

the ebook sounds good and i would be interested in it but as jeremy says do you really want to offer a no money back gurantee as helping them could take days and cost you

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Old 10-25-2008, 07:29 AM   #4
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Default Re: I will not give your money back

Nice idea but I agree with Jeremy - whats your price point? Most people will fail not because your method is bad but because they are lazy - Im assuming your method is legit so will therefore require work:-) Most people are looking for easy money on the internet.

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Old 10-25-2008, 07:29 AM   #5
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Default Re: I will not give your money back

Quote:
Originally Posted by Jeremy Kelsall View Post
I think you would be better off just giving a refund lol
I admit, it would be easier.


Quote:
Originally Posted by Jeremy Kelsall View Post
Lets say someone has some technical issues and you offer to help them. Who knows how long it is going to take? Seriously, are you willing to spend a couple hours our of your day to not refund a couple bucks?
Yes, I'm willing to spend a couple hours a day to help my customers to get money. My eBook has a very clear and attainable goal and I want to give people confidence that they can accomplish it.


Quote:
Originally Posted by derekchambers View Post
the ebook sounds good and i would be interested in it but as jeremy says do you really want to offer a no money back gurantee as helping them could take days and cost you
That's right, at the beginning will cost me time. I'm willing to take that risk.


Quote:
Originally Posted by lissie View Post
Nice idea but I agree with Jeremy - whats your price point? Most people will fail not because your method is bad but because they are lazy - Im assuming your method is legit so will therefore require work:-) Most people are looking for easy money on the internet.
My method will require between 10 minutes and 1 hour a day, depending how fast you want to see the results. I bet that if you see the snowball starting to roll, you'll allocate more time. The task is not hard, and it uses something that everybody LOVES to do (more details in the eBook ). After all, you can't get tired of what you like to do, isn't it?

My method is 100% legal, White Hat, and smart. Why so many people don't use? Because many don't know it. I can see they struggle with less successful and harder methods. How do I know is working? Because a lot of people, who knows the method, use it without bragging about it.

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Old 10-25-2008, 07:36 AM   #6
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Default Re: I will not give your money back

I'm with jeremy on this.

In addition to technical issues you also have to take into consideration the fact that some people are just too lazy to take any step at all or they will simply leave the ebook on their drive to work on it "Later".
Sometimes such issues are reasonable but definitely not so many times.

Bhupinder

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Old 10-25-2008, 07:39 AM   #7
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Default Re: I will not give your money back

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Originally Posted by howudoin View Post
In addition to technical issues you also have to take into consideration the fact that some people are just too lazy to take any step at all or they will simply leave the ebook on their drive to work on it "Later".
Sometimes such issues are reasonable but definitely not so many times.
Bhupinder
For the people's laziness I will add a clause "You have 3 months to do what's in the eBook. After that, I will not offer you any help". During those 3 months, you need to invest time and money (an average of 15 minutes and $1) a day, every day.

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Old 10-25-2008, 07:46 AM   #8
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Default Re: I will not give your money back

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Originally Posted by ForumJoiner View Post
During those 3 months, you need to invest time and money (an average of 15 minutes and $1) a day, every day.
Seems like a "get-out" clause.

I'm afraid I wouldn't get in!

I prefer to see a refund guarantee without added clauses.

Just my thoughts . . . .

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Old 10-25-2008, 07:49 AM   #9
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Default Re: I will not give your money back

Well I guess I'm from the "Old School". If my customers aren't happy with my product and fully satisfied then I want them to have their money back. I believe that it's better to have that customer, be a life time customer, rather than just a 1 shot deal. Remember, you will have them on your list and so the next product, you put out, may be just the thing they are looking for. Why shoot the goose, which can lay you the golden egg.

It may well take the whole book for your customer to determine, the "sure fire" method of making money is either for them or not for them. Even after coaching from you, they may not be able to grasp the concept and realize it's just not going to work for them.

If you refund the money, after having giving all you can to the customer, think about how much respect and credibility you will have with them and others that know you are a person which goes the extra mile.

My thinking on this subject is that I'm looking for this customer and other customers down the road. I want them to buy and buy again. But if you are looking at this as being a 1 time deal, so you can make a few fast bucks, go ahead and fire your customer because that is exactly what you are doing.

Just one more thought then I'll shut up . You have only been a member here for about six months. This is a forum where you not only come to learn and hopefully help teach others, but it is a place where you can market your products and put income in your pocket month after month. By showing your willingness to back your products, you will build your credibility and your pocketbook exponentially with your fellow warriors.

Ken
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P.S. It might be a good idea to remember Google's bots may will have your post and your "no refund" policy indexed within a few minutes after your post. Do I need to say more?


Last edited by Ken Leatherman; 10-25-2008 at 07:57 AM. Reason: Added P.S.
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Old 10-25-2008, 07:55 AM   #10
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Default Re: I will not give your money back

Quote:
Originally Posted by joblythe View Post
Seems like a "get-out" clause.
Please let me explain with a real life example:

Let's say you want to fly, for the very first time, from United States to Japan.

You've never been in a plane before and you don't speak Japanese language.

I'll show you, step by step, what to do to get there. If, at any point, you have difficulties, I'm available to help you. Just tell me where you are and what problems do you have.

I'll not tell you how to open the cab's door, how to say "hello" to the driver or how to reach for your pocket. I'll give you the map, the directions and I'll tell what to do in all important stages of your trip.

You want a free trip? I'm afraid it's not possible. You'll have to pay at least for the cab, for the plane and for the food. While you can, to a certain degree, avoid the cab and the food, you can't swim, nor walk all the way to Japan.


I charge you for the booklet I give you, filled with all the information you need. I also tell you, upfront, what is to pay, to whom and why.

Now, what some people do? They want a money back guarantee, hope for a free ride, then ask for a refund. It's think is better for both those people and me not to do business together in this particular case.

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Old 10-25-2008, 07:56 AM   #11
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Default Re: I will not give your money back

That may sound like a good idea to keep the serial refunders away.

However, you may easily still end up giving refunds, involuntarily. They will simply do a chargeback with their credit card company. More often than not, the credit card company will just do the charge back. They won't read the terms on your site and tell their customer that they shouldn't have bought your book.
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Old 10-25-2008, 08:01 AM   #12
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Default Re: I will not give your money back

You book sounds intriguing but I don't think you say that what people need to do is "something we all love doing" - "everyone" doesn't exist! Also I assume that most people who will buy the book are already working an IM business: your approach just may not fit into their current business model. For example for me personally I'm not touching PPC for at least 6 months. Its not that there's anything wrong with PPC but I don't have time to get my head around it at the moment - so I would buy the book and (depedning on the price) either keep it for later or ask for a refund

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Old 10-25-2008, 08:06 AM   #13
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Default Re: I will not give your money back

Quote:
Originally Posted by Ken Leatherman View Post
But if you are looking at this as being a 1 time deal, so you can make a few fast bucks, go ahead and fire your customer because that is exactly what you are doing.
I'm not aiming for 1 time deal, I just tired of wasting years and years jumping from one method to the other, hoping the next method is better. I lost more money this way than I would have lost by investing $1 dayly, for the last 10 years.


Quote:
Originally Posted by Ken Leatherman View Post
Even after coaching from you, they may not be able to grasp the concept and realize it's just not going to work for them.
I doubt that my customers will not be able to follow my method, and here's way. ALL the customers knows how to use a computer and know how to access a page. My method does not involve much more technical knowledge than that.

I firmly believe that having the list of the requirements on the sales page will tell the prospective buyers if they have the necessary skills to do that. If they have what I list, and is not too much, they will be able to profit from my method.


Quote:
Originally Posted by Ken Leatherman View Post
Just one more thought then I'll shut up
.
I might not entirely agree with your point of view, but I'm very interested in your feedback, so why shut up?


Quote:
Originally Posted by Ken Leatherman View Post
By showing your willingness to back your products.
I totally agree. I want to back up my product.

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Old 10-25-2008, 08:07 AM   #14
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Default Re: I will not give your money back

What kind of message do you send to a potential customer when you have a no-refund policy?

My first thought would be (no matter what you said in the sales copy) that you must not believe in your product if you will refuse to give a refund.

That would be a BIG red flag to me and I would not purchase, no matter what the price point.

That is JMHO.

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Old 10-25-2008, 08:09 AM   #15
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Default Re: I will not give your money back

This has already been mentioned but I'd like to repeat it. If they really want a refund then they'll do a credit card chargeback. That's far worse for you than just giving them their money.

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Old 10-25-2008, 08:11 AM   #16
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Default Re: I will not give your money back

You can certainly choose to do this, but I can tell you beyond any doubt
at all...it WILL cut down on your sales significantly.

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Old 10-25-2008, 08:12 AM   #17
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Default Re: I will not give your money back

Quote:
Originally Posted by Andy Fletcher View Post
This has already been mentioned but I'd like to repeat it. If they really want a refund then they'll do a credit card chargeback. That's far worse for you than just giving them their money.
Quote:
Originally Posted by Easy_Money View Post
However, you may easily still end up giving refunds, involuntarily. They will simply do a chargeback with their credit card company. More often than not, the credit card company will just do the charge back. They won't read the terms on your site and tell their customer that they shouldn't have bought your book.
Good point! I knew a company who can offer a solution on this, about 1 year ago. I have to check it again.

That company is a payment processor, but it's not PayPal. I asked them specifically about what you said and they told me that, as long as I state on my sales page there are no refunds whatsoever, they will solve that dispute. In other words, they guarantee that, once the money came into my account, they will not go out. As I said, I have to check again.

Of course, they charge me a commission for doing this, but it might be lower than x refunds. They also said will take care about the cases when someone buys with stolen credit cards and the rightful owner asks for a refund.


Quote:
Originally Posted by Shay60654 View Post
What kind of message do you send to a potential customer when you have a no-refund policy?
The message, for those who are willing to read it, is that I backup the success of the operation. Now, it depends very much what everyone tries to achieve - the comfort of doing less and gaining less, or the satisfaction of getting money, even with some efort?


Quote:
Originally Posted by Shay60654 View Post
My first thought would be (no matter what you said in the sales copy) that you must not believe in your product if you will refuse to give a refund.
If you think that way, my method will sure not work in your case, no matter how much I would like to see it happen.

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Old 10-25-2008, 08:22 AM   #18
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Default Re: I will not give your money back

Let me tell you a true story. About 15 years ago I was running an advertisment in the local Yellow Pages (telephone directory book). At the time, the ad cost around $800 per month, but it was not attracting much business.

New customers were coming to me by referrals and direct mail ads, but not from that phone book ad.

So I added a guarantee - a full, money-back, no questions asked guarantee. That is the only change I made in the phone book ad.

The day the new phone books came out, I started receiving busienss from new customers who had seen the phone book ad.

Because of that guarantee I began acquiring $8,000 to $10,000 extra business from new customers each month. (Most of them became repeat customers. )It worked for years until more people began their searches for someone in my profession by looking on the Internet.

I can count on the fingers of one hand the number of times I had to refund.

There is a well known guru in real estate investing here in the States. His name is John T. Reed. He is knowledgable, communicates well, and is well respected in his area of expertise. (Even though he is a bit of a charactor.)

He sells his books (all are printed books - not ebook) at his website, and he says right up front there is no guarantee. No money back guarantee.

But remember, he is already well known nationally, and he is well respected in his field. So he can get by without offereing a guarantee.

You and I can't. People won't buy from you or me (at least the first time) without a guarantee.

There is only one way to be certain of this...test it. See what happens.

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Old 10-25-2008, 08:23 AM   #19
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Default Re: I will not give your money back

Quote:
Originally Posted by lissie View Post
You book sounds intriguing but I don't think you say that what people need to do is "something we all love doing" - "everyone" doesn't exist!
It's like saying "Everyone has to breath". I don't know a better word in this case.

Quote:
Originally Posted by lissie View Post
Also I assume that most people who will buy the book are already working an IM business: your approach just may not fit into their current business model.
Good point! In your case, my eBook will just add some income to your income stream.

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Old 10-25-2008, 08:29 AM   #20
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Default Re: I will not give your money back

Quote:
Originally Posted by Don Schenk View Post
You and I can't. People won't buy from you or me (at least the first time) without a guarantee.
Which one do you prefer?
- "Better than money back guarantee!" instead of "No money back guarantee?" You're perfectly right, people want a guarantee, but I will guarantee (in the legal limits) their success, instead of their money back.

- "If you did all the steps from the eBook and you failed, you'll have the money back".
That is, I want to avoid the "I'm too lazy" and the "get an eBook free by asking a refund" refunds.

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Old 10-25-2008, 08:33 AM   #21
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Default Re: I will not give your money back

indeed it sounds like more trouble than it's worth.

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Old 10-25-2008, 08:38 AM   #22
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Default Re: I will not give your money back

I think that's a mistake friend.

You're business should be about helping people and
making money.

You're going to make more money in the long run if
your offer refunds and you'll ultimately be able to
help more people.

What if someone feels like your sales letter didn't
represent your product good enough and once they
went through it it wasn't what they had hoped for?

What would happen to your grocery store or your
local wal-mart if they didn't offer refunds?

mike

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Old 10-25-2008, 08:45 AM   #23
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Default Re: I will not give your money back

There is much truth in what you say. Yes, I want to help people and to make money.

Probably, the better idea would be to offer the eBook in 2 editions:
- one cheaper, with money back guarantee, where you see the method and decide if it's good for you or not.
- one more expensive, with no money back guarantee, where I explain the extra needed steps and I offer support at every step.

How's that?

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Old 10-25-2008, 08:47 AM   #24
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Default Re: I will not give your money back

The more I read, the worse it gets. LOL

ForumJoiner, I suggest you take the advice on this thread. Seriously. You have some experienced people who have "been there, done that" and they are offering you FREE advice. Take it.

Good luck with your project.

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Old 10-25-2008, 08:52 AM   #25
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Default Re: I will not give your money back

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Originally Posted by Shay60654 View Post
ForumJoiner, I suggest you take the advice on this thread. Seriously.
That's exactly what I'm trying to do. I'm trying to adapt the good advices I receive into what I want to do.

I agree, in general, with the money back guarantee idea and what people feel about it. My problem is that I can't simply offer only a money back guarantee for this particular eBook. This eBook is way too different from what I've read so far.


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Good luck with your project.
Thank you. And thank you all for your feedback.

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Old 10-25-2008, 08:57 AM   #26
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Default Re: I will not give your money back

I'm pretty sure you're required by law to give some kind of refund option under some circumstances although I do know of at least one successful marketer who openly tells people that there is no money back guarantee at all.

The other side of the coin is that offering an unconditional money back guarantee often increases your response.

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Old 10-25-2008, 09:02 AM   #27
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Default Re: I will not give your money back

Quote:
I might not entirely agree with your point of view, but I'm very interested in your feedback, so why shut up?
LOL, so here I go again.

I went back and reread your OP and subsequent post. I think it's obvious you believe in your method. Now it's time for you to take a step away from your product and put some faith in your customers.

True, there may be a few who will buy to rip the product off, but the majority of the folks are honest and above board. You will increase your sales in this forum (when you launch your WSO) and else where with the "Money Back Guarantee".

I have only had to issue 5 refunds over the last 7 months. 1 was my fault (missed adding them to the delivery list, my bad ,) 1 the customer wanted it their way and not in accordance with my business plan, and 3 who felt my service, just wasn't right for their particular business model, at the time.

The refunds were issued with no fuss and no hassle. Who am I to argue with their justification. Obviously the first one was fully justified and I more than likely lost him permanently. The 2nd one may or may not come back.

But here's the kicker! The other 2 came back and subscribed, to not just 1 but 2 of my monthly services. Thus doubling the amount they originally were paying and have been doing for 3 straight months now. Way more than the original amount I refunded to them.

And what makes this even more sweeter for me, 1 has indicated she will be signing up for my next niche and it will be more expensive, than the other two niches combined, she is already paying for.

I'm hoping you can see the pattern here, but you have to do your own business plan. I wish you the best.

Ken
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Old 10-25-2008, 09:10 AM   #28
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Default Re: I will not give your money back

I also read all again and I discovered, after the feedback received, that despite my good intentions, the skepticism is too high so I might lose because of that.

I think of myself as reasonable open minded, so I will offer that money back guarantee, at least on the WSO. I'll have to think of other ways to make sure that my customers will succeed in their efforts, if they are using my method.

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Old 10-25-2008, 09:15 AM   #29
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Default Re: I will not give your money back

I've scanned the thread and I don't think I've seen it explicitly stated...
A solid unconditional money back guarantee is all about:

RISK REVERSAL

Which is a very powerful sales tool.

At every stage in the buying process you should be handling potential objections from your client.

One of them is:

What if this is not for me.

If you reduce their risk, you're increasing the chance that they will buy.

Just remember, the client doesn't know if your product is right for them until they buy it - regardless of how much you believe in your product, they don't - until they have experienced it.

So, why put obstacles in their way?

If they don't like it, or can't be bothered to act on it - that's their problem. By not offering a refund guarantee, you're turning away potential sales from people who just want the extra security of it being there - people who probably wouldn't ask for one anyway.

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Old 10-25-2008, 09:17 AM   #30
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Default Re: I will not give your money back

I'm with the guarantee-required crowd. I like to see a big, bold 100% Satisfaction graphic on any product I buy or license over the internet.

And here's a hint for folks: You may offer a 100% money-back guarantee, but don't mention it on your page. Wrong. Brag about it. Make it part of your marketing strategy. Show it as a benefit.
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Old 10-25-2008, 10:04 AM   #31
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Default Re: I will not give your money back

Quote:
Originally Posted by ForumJoiner View Post
I also read all again and I discovered, after the feedback received, that despite my good intentions, the skepticism is too high so I might lose because of that.

I think of myself as reasonable open minded, so I will offer that money back guarantee, at least on the WSO. I'll have to think of other ways to make sure that my customers will succeed in their efforts, if they are using my method.
You just built my confidence in you. Bravo! Not because your just offering a refund policy, but because you listened, thought about it and made what should prove to be a good solid business decision for you.

To me it means your e-book may well have a good thought out system, your customer will be able to benefit from.

BTW, I would love to see you use your first name in your post . It sure helps me and other Warriors to get to know you a little better.

Again the best to you for your project.

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Old 10-25-2008, 10:14 AM   #32
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Default Re: I will not give your money back

Quote:
Originally Posted by Ken Leatherman View Post
You just built my confidence in you. Bravo! Not because your just offering a refund policy, but because you listened, thought about it and made what should prove to be a good solid business decision for you.
That's very encouraging for me. Thank you!

Quote:
Originally Posted by Ken Leatherman View Post
BTW, I would love to see you use your first name in your post . It sure helps me and other Warriors to get to know you a little better.
I guess that I got so used to "ForumJoiner" on all the forums I've been, that I forgot that only I know my real name.
That's a very good advice, and I will use it from now on. I will also put it on below my alias.
Speaking of knowing better, "LunLun" (one word, with both "L" capitalized) is the name of the L.L.C. company I own.

Because when you deal with a foreign name, sometimes it's not very clear which is the first name, I decided to use this format : Firstname LASTNAME.

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Old 10-25-2008, 10:58 AM   #33
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Default Re: I will not give your money back

Sorry Sergiu

Quote:
Please let me explain with a real life example:

Let's say you want to fly, for the very first time, from United States to Japan.

You've never been in a plane before and you don't speak Japanese language.

I'll show you, step by step, what to do to get there. If, at any point, you have difficulties, I'm available to help you. Just tell me where you are and what problems do you have.

I'll not tell you how to open the cab's door, how to say "hello" to the driver or how to reach for your pocket. I'll give you the map, the directions and I'll tell what to do in all important stages of your trip.

You want a free trip? I'm afraid it's not possible. You'll have to pay at least for the cab, for the plane and for the food. While you can, to a certain degree, avoid the cab and the food, you can't swim, nor walk all the way to Japan.
Don't get that analogy at all, I'm afraid. Slightly different circumstances

I am pleased, however that you have eventually taken everything on board and maybe, just maybe, you will realise what it is we have all being saying to you.

All the best in your endeavors.

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Old 10-25-2008, 11:01 AM   #34
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Default Re: I will not give your money back

I didn't read the above posts, but in theory it sounds great.

But, in reality will it work?

My thought is NO.

Why?

Because people want a way out.

A way to paint themselves OUT of the corner.

And what you are doing is pinning them closer to that corner then they want to be.

Based on my experience people don't want solutions they want to be entertained.

Because most people who get into internet marketing are not serious IMHO you are going to get less sales because you forced them into a position where they just don't want to be.

But, for those that are serious it sounds like a winning combination.

Question is how many will that be?

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Old 10-25-2008, 11:24 AM   #35
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Default Re: I will not give your money back

Quote:
I will guarantee (in the legal limits) their success, instead of their money back.
You can't legally guarantee anyone's success without leaving yourself open to liability.

If you are going to require proof of what your purchaser has done to issue a refund, don't bother to have a refund policy. This is a common way that some programs/sellers avoid refunds and it doesn't create trust in a potential buyer.

Might be possible to offer a 2 month guarantee with refund possible only after 30 days (and no later than 60 days) after purchase. The problem you are facing is not with your product - but with the fact that customers online are conditioned to LOOK for a refund policy for protection.

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Old 10-25-2008, 12:46 PM   #36
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Default Re: I will not give your money back

Hi Sergiu,

You mentioned the skepticism above. Yes we are living in a skeptically world and people want to be safe in their life and in their purchasing, too. And they have the right to this.

I don't want to repeat the great advices you got above, but I can only strenghten that it is better to have purchasers trust by a well stressed refund policy. Without trust you don't make any sales.

Please, believe it what I say, because I know this from my experience. I'm in offline business since 1990, online since 2006 so I know what I'm talking about.

Many successes,

Sandor
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Old 10-25-2008, 01:00 PM   #37
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Default Re: I will not give your money back

After reading the response to your post, I think what you have is a very USP that just may work. I would do a split test to see how things turn out. The way I read it is you are giving better than a money back guarantee. You are giving your time which is worth more than a few bucks. If I were looking for a product and saw something like what you offer I feel I would make the purchase. Just my $2.00 (inflation)

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Old 10-25-2008, 01:18 PM   #38
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Default Re: I will not give your money back

Nope - I would not buy your product, no matter how fabulous you think it is, without a money-back guarantee.

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Old 10-25-2008, 01:25 PM   #39
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Default Re: I will not give your money back

Quote:
Originally Posted by iw433 View Post
You are giving your time which is worth more than a few bucks.
Thinking of it, I might add a separate option, for those who want help implementing my method.


Quote:
Originally Posted by MizzCindy View Post
Nope - I would not buy your product, no matter how fabulous you think it is, without a money-back guarantee.
The good part, from my point of view, is that you are not against buying my product.
Money-back guarantee will be!

Actually, based on my previous experience with vendors that didn't give my money back when requested, I will come up with a way to assure the prospective buyer that (s)he will indeed get the money back, if (s)he decides so.

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Old 10-25-2008, 01:28 PM   #40
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Default Re: I will not give your money back

I have been thinking about this issue. You have to give
people a compelling reason. Ideally you would have a
24 hour or 3 day period.

In the case that you offer buyers an opportunity to
instantly resell the product for 100% commision, what would
you do? Allow them to sell it and also demand a refund?

Otherwise you have to prove in some other way. Jim Straw -
I believe - does not offer guarantees, but he's been around
the game for over 50 years with people saying his stuff is
worthwhile - and because his info is highly proprietary and
pragmatic his reasoning is that once you buy it it's yours.

You have to prove your value somehow. If a free chapter
does it, good luck. The only way to know is to test.

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Old 10-25-2008, 01:35 PM   #41
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Default Re: I will not give your money back

Quote:
Originally Posted by malibumentor View Post
In the case that you offer buyers an opportunity to instantly resell the product for 100% commision, what would you do? Allow them to sell it and also demand a refund?
That's an interesting point! I think I'll offer the reseller the option to sell only copies with his/her name branded on it somewhere. I will send him a branded version after purchasing separately the resell rights. Right now, I don't believe I will offer Master Resell Rights, so the above will cover all the ones who want to resell my eBook.

Of course, I will make an affiliate system also.

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Old 10-25-2008, 01:41 PM   #42
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Default Re: I will not give your money back

If you will NOT give me my money back, then I will NOT buy your product.

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Old 10-25-2008, 02:00 PM   #43
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Default Re: I will not give your money back

Quote:
Originally Posted by ForumJoiner View Post
So many times, when I visit a sales page of an eBook about making money, I see "If you are not satisfied, we'll give your money back."

I will launch soon an eBook about making money, which explains a method I know for a fact that it works. As someone once said, "It simply leaves no room for failure".

I will offer a sample chapter, free of charge, to see if you like my style. I will not give your money back, but I will give you something better. If you are serious about making money, you tell me what steps from my eBook have you accomplished yet and where you stuck. I will help you to get past that point, until you reach the final step.

I assume you are not lazy and you can spend about $1 a day to accomplish your goals. If one of the two conditions above don't apply to you, you can't be my customer.

I noticed that, for some, the approach "All or none" works better than "Maybe something or money back".

What do you think?
Don't want to deal with refunds? Use lulu.com for your delivery method.

They have a no refund police, only exchanges for defective media.

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Old 10-25-2008, 02:01 PM   #44
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Default Re: I will not give your money back

Another good way to do it is to add a value that starts after
the refund period has elapsed - bonuses maybe, or perhaps
software.

If you can package your product with software that makes
it easier to do your method then you just set it up so you
shut down the software registration when the guy wants
a refund.

Of course this is more involved and that's why most marketers
won't do it, won't build an iron cage around their customers,
and will have to depend much more on ongoing front-end sales
to make money.

When you go to the effort to "trap" your buyers into loyalty
to you - by giving them the FEELING or BELIEF that they
are getting something they cannot get elsewhere - then you
begin to carve out a position in the marketplace which, if
nurtured and maintained, will be unassailable and will probably
make you rich.

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Old 10-25-2008, 02:46 PM   #45
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Default Re: I will not give your money back

If your main goal in doing this is to keep serial refunders away, then just make it a physical product and mail it to customers.

Anyway, serial refunders shouldn't be your main concern. Making sales should. And having a form of risk reversal will help that. You can always have a conditional guarantee.

"You can have everything in life that you want if you
just give enough other people what they want."
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Old 10-25-2008, 04:28 PM   #46
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Default Re: I will not give your money back

Everyone here is in love with the refund guarantee and I think that in most cases (for general public consumption), that this is a good policy. HOWEVER, there have been digital manuals that I have bought for $500 (that were limited to 100 people) in which there were NO guarantees and which sold out within a couple days.

The big question is, is your stuff no more than a rehash of other stuff out there? And if it is, then you are definately better off having some sort of refund policy in place.

If it is unique, then that may be a different story.

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Old 10-25-2008, 04:39 PM   #47
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Default Re: I will not give your money back

Quote:
Originally Posted by Simon_Sezs View Post
If it is unique, then that may be a different story.
I've read a lot of eBooks about making money, I also read a lot of posts about making money, yet I've never seen the method I explain in my eBook. Yes, I saw some scattered bits of it, each bit on a different site/eBook, but I fill the gaps and offer a complete system that works. I strongly believe that this can't be called a rehash.

My eBook offers simple answers to questions many newbies have - as I see all the time on the forums. The answers are so obvious after you read them, yet I've never seen anyone offering my method in the way I do.

I will finish polishing the eBook in several days and I will post the sales page, in a WSO.

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Old 10-25-2008, 04:48 PM   #48
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Default Re: I will not give your money back

I allways give a refund at the speed of light.
It's much more simple than having to deal with
chargebacks and disputes.

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Old 10-25-2008, 05:30 PM   #49
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Default Re: I will not give your money back

Hi Hun!!

just one lil thing to add...

have you seen what happened with our cute geek here: Khuram Dhanani

He offered to hold hands too... like you... and he even offered money back guaranteed...

You know what happened?

He ended up in hospital (real or imagined...)

Service is not for everyone...

Service is a LOT of work...

Some people that falls for these offers have real issues...

You might not have enough hours in the day to do what you want, unless you restrict the number of sales and/or build a team to take care of customer service.

dunno hun... looks like a lot of potential mess...

I will not say "don't do it"... I spend my life happily doing what others consider "wrong" , I will only tell you this: think all the way and cover your b... this is not ANY niche... it is your peers... you can't mess up.

RDG

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Old 10-25-2008, 05:34 PM   #50
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Default Re: I will not give your money back

The thing with a guarantee is that people want something if it doesn't work out for them. It is just human nature.

If you guarantee success, but you have nothing at stake - like a refund - then it can affect customer confidence.

Glad you are taking the advice to heart here. That is what the forum is for.

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