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Upsell/OTO placement

by JTor
3 replies
Where your upsell/OTO pages works better?

1. Being shown right after purchase, before opt-in form.

2. Right after user fills opt-in form.

3. Upon confirming email address

4. None of the above.

And why?
#oto #placement #upsell #upsell or oto
  • Profile picture of the author Midas3 Consulting
    Possibly none of the above as issues such as confirming e-mail
    address etc can vary depending on your setup.

    In an ideal world you want a 1 click upsell/OTO to appear immediately
    AFTER they have already entered their card details and to allow them
    to simply agree that the additional charge be added to their card.
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  • Profile picture of the author tecHead
    Originally Posted by JTor View Post

    Where your upsell/OTO pages works better?

    1. Being shown right after purchase, before opt-in form.

    2. Right after user fills opt-in form.

    3. Upon confirming email address

    4. None of the above.

    And why?
    From the tests I've run; (and I've run a lot due to product research); it directly depends on the lead in product. Meaning, you're gonna initiate a different pre/post purchase emotional trigger depending on the product you lead off with.

    Like Simon says, (lol Simon Says), though... most want the upsell/OTO to be immediately after you've already procured the CC# based on the lead in product; that way you've at least secured that sale.

    If you're incorporating an opt-in form, however... you're dealing with a totally different animal. I don't think you'd call it an upsell; (OR OTO for that matter); after the opt-in form. That would be the offer.

    At the eMail confirmation screen might work; again, it depends on your lead offer. You should test; as there is no one size fits all.

    Other scenarios might be...
    Upon accessing the download page of the lead offer; post purchase
    Upon confirmation of purchase intent; pre final purchase

    Both of which you can secure the initial purchase should they decline the upsell/OTO.

    HTH
    PLP,
    tecHead
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by tecHead View Post


      Like Simon says, (lol Simon Says),
      Can't tell you how much I wanted that domain :-)
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