What do you want your visitors to do?

Hey Guys

It's vitally important that you know EXACTLY what you want your site visitors to do when they arrive at your site.

Do you want them to click an affiliate link?

Cool. But are you using every trick in the book to encourage them to do that? And do you have other links that detract from that goal? Get rid!

Or maybe you want them to subscribe to your newsletter?

Great. But what incentives are you giving them and is the mechanism as simple, slick and unambiguous as it can be? Are you assuring them of their privacy and telling them what they can expect from you? And do you have other stuff on there that's leading them away from that goal?

Or maybe you want them to join your membership site.

Excllent. But why have you got Adwords on there too? They're simply taking people away from your site for pennies.

It takes a bit of time to train youself to do this right and here's a good way to learn. When someone on the WF asks for a site review, clear your mind then click through to their site with one thing on your mind - what do they want me to do?

See if you can work out what it is that site is trying to get you to do then notice all the other distractions and parephenalia that's detracting from it. You'll learn a lot yourself and help a fellow warrior in the process, when you give them your feedback.

And when you're making changes to your own site, make EVERY pixel count towards your goal. There's no room for free-loaders!

Hope it helps.

Cheers,

Neil