Getting Facebook Leads to Convert To Buyers

14 years ago

Maybe it's the type of offer you're selling??

I've read dating offers converts well on facebook. I see a lot of coupon offers too, and I actualy am a member who clicked and "liked" an ad and bought the offers... it was a very good coupon

Facebook doesn't convert well to many types of offers, I see people talking about that.

Thanks

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xInd

14 years ago

When it comes to Facebook it is not like Search Engines.
Think of it like a people database. Everyone is tagged according to interests, behavior, and all other factors, think of each profile field as a field in the database.
You need to make sure you're targeting the right people for your offers, people are often quick to click "like" on something that sounds cool and never look at it again unless something else jumps out to them specifically.

Furthermore, you need to get a lot more interactive with them. Search engines and typical ads or forum posts even, you can just put your info up there and let people read it. Facebook this doesn't work the same. That's like walking into the subway station holding a piece of paper up in the air with your offer on it and thinking somebody's going to give you money. You'd have better luck sitting on the ground with a hat and some dirty clothes. However, get some instruments and a cool act going, and suddenly you have a crowd and people are missing their trains and emptying their pockets.
Get into Facebook applications and give them something they can have some fun with where you put your offers in there. Buy a FB game script and add a thing where they can get upgrades for the game as kickbacks on any purchases, you might even get people buying things just so they can play the game.

Thanks
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thaismr

14 years ago

Originally Posted by Xception-Industries

When it comes to Facebook it is not like Search Engines.
Think of it like a people database. Everyone is tagged according to interests, behavior, and all other factors, think of each profile field as a field in the database.
You need to make sure you're targeting the right people for your offers, people are often quick to click "like" on something that sounds cool and never look at it again unless something else jumps out to them specifically.

Furthermore, you need to get a lot more interactive with them. Search engines and typical ads or forum posts even, you can just put your info up there and let people read it. Facebook this doesn't work the same. That's like walking into the subway station holding a piece of paper up in the air with your offer on it and thinking somebody's going to give you money. You'd have better luck sitting on the ground with a hat and some dirty clothes. However, get some instruments and a cool act going, and suddenly you have a crowd and people are missing their trains and emptying their pockets.
Get into Facebook applications and give them something they can have some fun with where you put your offers in there. Buy a FB game script and add a thing where they can get upgrades for the game as kickbacks on any purchases, you might even get people buying things just so they can play the game.

Being a game addicted with 100's other "friends" on my list just because they play the same games I do, I have to totally agree with that..

Be interactive, buy a game, offer game purchases. That can be very time-consuming, though.

I am trying to build mine with this visual tool: Appainter. Great free tool, could be linked to your offers. If I ever finish my game I will post an update here, it's being built on: Login | Facebook

You can search for an open-source game to use if you are low on cash, I've seen games being sold from 1k +++

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mike.leembruggen

14 years ago

interesting strategy... i like it

Thanks

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abednego

14 years ago

$1,000 ? Normally I'd laugh at that idea, but... then I remind myself of Zynga.

Do you know anyone with any experience purchasing games on Facebook?

Thanks
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AHartzell 14 years ago

Facebook can be good and bad-depends on how you use it. You have to target your ad to a specific set of people. Obviously a group that will convert easily for your product or whatever. You can't blanket all of facebook otherwise you'll have more clicks but less % conversion (aka wasted $)
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thaismr 14 years ago

Originally Posted by abednego

$1,000 ? Normally I'd laugh at that idea, but... then I remind myself of Zynga.

Do you know anyone with any experience purchasing games on Facebook?

Exactly.. those I saw for sale were "a mafia RPG game", a "flash farm game", etc.

Basically clones of Zinga. Those were the only ones I found when I researched.

Sorry, I cannot help with your question, though, I do not know anyone with experience purchasing games.
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