Do You Even Care About Mobile Marketing or is it Just Another Fad

That's exactly what I am talking about. There are a couple of ways to do this. You can offer the wifi for free and serve the customer ads (that the clients pay for) or you can charge the customer and still serve them ads.

There are many companies that are choosing to offer free service in exchange for ad serving. Have any of you tried this out yet with your clients or in your own business?

Marketing a mobile web site has little to do with "marketing a mobile website." I know that sounds crazy, but you have to consider this... Would a customer be searching for that business on a mobile phone at all. If the answer is yes, then you dont just need to market that site, but you need to market its full contact information so that it is easily found by Google, Yahoo, Bing, Yelp, etc.

The companies web site is important, but the company's position on other web sites and inside certain apps is probably more important.

I would suggest offering mobile web site creation along with mobile SEO. Make sure to include phone application and web OS, web app submission as well.

Silho, I think there's only one more obstacle to overcome to make mobile marketing so mainstream nobody will question its worth.

Once the wireless providers operate on a common protocol so that it does not matter which provider you have, the sky is the limit. No more "if you are an AT&T customer, text ABCDE to 12345 for a great discount, freebie, etc."

If anyone wants to see the potential, look at Japan and some of the European countries...

I think it sucks for you because you're looking mobile to be another direct sales channel like the computer based Internet is. And it can be, but you have to be creative. Before I get into details you will find that the american ringtone market is dying down a great bit since most phones have their own mp3 software built in. The iphone has a great market for games, ebooks and other light reads, time sensitive apps, and location based apps.

Knowing how to craft your marketing material for the medium you're working with is very important. You stick your radio ad on tv and expect it to work, or put your internet sales copy on radio and expect the same results. You have to know the medium you're working with.

Try this on a mobile device and see how it goes for you.
Why not try creating an app that is a series of short stories. Deliver a chapter every day for a week. Since you're in the make-money niche focus your story on a successful business man (Gordon Gekko from Wall Street). At the end you can say 'want to learn how to make money like Gordon Gekko) enter the XXXXXXX millionaire challenge, etc. You will entertain people, get opt-ins, build brand loyalty, and still be able to offer your make money info products.

I think for some niches it will work great , music, certain apps etc - however a couple of my sites are for physical goods and I am currently focused on regular Internet marketing (PPC, SEO etc) as I am still not convinced people use their phone to purchase tattoo supplies...yet!

Charles, Gauher partnered with Kim Dushinski to offer a mobile marketing course. It was here for two weeks and the disappeared.

Howies course was offline marketing with some mobile components added to it.

Stomper Mobile is truly a mobile marketing course.

I agree, the problem with all of these "next big thing-ers" is that they know nothing about the rules, laws, and best practices of mobile marketing (in any country. My members always ask me about doing things that they don't even know is illegal (or at least immoral). I end up spending a lot of time re-educating them all about this stuff.

It bothers me to see these marketers pimping out mobile with no respect to consumers' privacy. I always have a lot of cleaning up to do after one of my members comes from someone's "class". And since I work with the CTIA and MMA I have to make sure that everything I teach and promote is 100% legal and ethical.

That's the main reason you don't see me promoting these other mobile marketing courses.

While I agree with Steven there is an even more elementary and beneficial use for mobile marketing.

Mobile marketing, at its core, should provide the end user with beneficial time sensitive and/or location based information.


This could be a discount offer for a sale, financial news, or tips, weather, travel, traffic, event, or late breaking news. There are a number of ways to mix this up, but I was just offering some quick examples.

Steve you are correct, but you can do so much more with mobile aside from branding. I have made a lot of sales for my clients over the years. In my 11 year of mobile I have directly generated over 1 million dollars of sales. Over $800,000 was for big name clients like Coke, Timberland Boots, Viacom, Reebok and other companies.

Of course it's easier to do this with big name clients, but the other $200K was for smaller, lesser known clients and customers - like event promoters and night clubs, restaurants and retailers.

Expecting US consumers to pay for something on their mobile phone is not the way to go, but allowing them to redeem a coupon from their mobile or calling you to make a purchase can provide much better results - depending on the nature of your business.