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Do you think a compelling sales letter can get sales in not so desperate niche

by Anoopchawla
14 replies
Hey warriors, Currently I am in a market where my site gets traffic around 3000 visitors per month but almost no sales.

I know from research that people are searching for the solution, but may be they are not very desperate.

So my question is Do you think if I improve my sales letter and try to make the problem look more desperate and bigger than ever, then it would force them to buy.

BTW I sell an ebook on that site for just 7 Bucks.
#compelling #desperate #letter #niche #sales
  • Profile picture of the author Daniel Deegan
    I would need more details to provide a better answer but off the top of my head...

    Are there any backend products beyond the $7 product you sell? Either your own or an affiliate product?

    If so you may want to see if just giving your $7 product as optin incentive works better and then selling them on the backend with a more expensive product.

    In many cases I like the idea of using a lower end paid product on the frontend since it helps to qualify the prospect, but every market is different and testing diffrent approaches is going to be your best bet in finding what works for your target audience...

    Hope this helps,
    Daniel D.
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  • Profile picture of the author Paul Hancox
    Well yes, you have to provide people with compelling reasons to buy...

    ... show them the overwhelming benefits of getting their problem solved
    now rather than later,

    ... show them the consequences if they don't get their problem solved.

    Also, do you have any method for capturing their email address and thus
    being able to sell to them more than once?
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    • Profile picture of the author WritingMadwoman
      There are tons of "non-desperate" products that get sold every day. Desperate markets are only one angle to use - that one focuses on pain (wow, this problem is so bad, I know it causes you a lot of pain/suffering...here's the solution) - yes, it's effective.

      But there are also other angles to approach from, like offering something that will thrill them in other ways than merely solving a problem.

      Examples:

      Shoes, cosmetics, pet products, home improvement, entertainment - none of these are considered desperate markets but have great profit potential.

      With any sales page, your job is to show the buyer what they stand to gain from buying and using your product. Even if they don't have a compelling conscious need for it when they land on your page, you can change that with compelling copy!

      Wendy
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      • Profile picture of the author JohnMcCabe
        Ditto what Wendy said about non-desperate products selling everyday.

        My take is that if you try to take a non-desperate 'problem' and try to amplify it into one, the results could backfire. Go over the top trying to make the trivial (yet potentially profitable) seem life-changing, and people will mark you as a con artist. Or maybe just laugh at you.

        As Paul remarked, you have to give them a compelling reason to buy. But in the so-called 'non-desperate' niches, that reason is often a positive one.

        Very few people stay up nights worrying because their golf handicap is too high. Yet golf aficionados spend billions every year on new equipment, lessons, training aids, books, videos, etc. hoping to shave a few strokes off their game.

        So why do they do it?

        Ego gratification, mostly, I think. Being able to out-drive your foursome consistently, impressing the waiting crowd at the first tee, winning a club championship, even just enjoying the beautiful arc of a well-hit drive or the adrenalin rush of sinking a long, snaky putt can all be powerful motivators.

        Position your product to tap into that kind of emotion, and people will pull out their credit cards.
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        • Profile picture of the author Bill Farnham
          Originally Posted by JohnMcCabe View Post

          Being able to out-drive your foursome consistently, impressing the waiting crowd at the first tee, winning a club championship, even just enjoying the beautiful arc of a well-hit drive or the adrenalin rush of sinking a long, snaky putt can all be powerful motivators.
          John,

          If you're not writing sales copy for golf products you're missing your life's calling.

          I don't even golf but after reading that I'm calling the local clubhouse here to see what tee times are available...

          ~Bill
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  • Profile picture of the author Anoopchawla
    Well thanx everybody for your time.

    I got your perspective regarding desperate problem, and it made me think may be it's a desperate problem. Let me share with you, and you tell me what do you think.

    My customer is a person who doesn't have topics to talk to his girlfriend. He keeps on running out of things to talk, and can't keep her interested in the conversation.

    So do you think its a desperate problem. It may be keeping him up awake at night.

    What do you think?
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    • Profile picture of the author WritingMadwoman
      I don't think I would consider a desperate market - but I did a couple minutes of preliminary keyword research and WOW it's more popular a topic than I would have expected! (I guess because I rarely shut up I can't imagine people not knowing what to say in conversation...hehe)

      Personally I agree with John on this one, trying to make something seem more desperate or make it more important than it is would be a turn off to most buyers (or I can speak for myself that it would anyway).

      But I think you could do a lot to make this kind of copy compelling. You could kind of veer into desperate territory by focusing on how awkward it is to be speaking to someone and not know what to say, those uncomfortable long pauses, etc.

      But I wouldn't go overboard with it - instead, personally I think I would play up the level of confidence they will feel in social situations (even if just with their own girlfriend), knowing they can talk without stammering and stuttering and feeling embarrassed.

      Focus on the positive qualities they'll gain from being more confident conversationalists and you'll have a winner - that would be my take on it!

      Hope that helps!

      Wendy
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    • Profile picture of the author Paul Hancox
      Originally Posted by Anoopchawla View Post

      My customer is a person who doesn't have topics to talk to his girlfriend. He keeps on running out of things to talk, and can't keep her interested in the conversation.

      So do you think its a desperate problem. It may be keeping him up awake at night.
      Well, the way you describe your typical customer, it sounds like he COULD be a
      desperate buyer, especially if he feels the relationship could suffer or end as a result of this problem.

      However, maybe the REAL problem isn't so much how desperate he is, but is rather a
      question of establishing value... that is, of demonstrating to him that investing
      money in your product is going to be worthwhile and good value for money.

      After all, he could do a fairly quick search on the Internet and find stuff to talk about...
      so you have to explain to him how your material is worth the money - and that's true
      whether you're selling a $7 or a $77 product.

      Help him to visualize the results... the benefits... what his girlfriend might do as a result
      of his "being interesting". Her sticking around isn't really ENOUGH of a compelling
      benefit, I'd imagine.

      Will it give him an ego boost? Make him feel more confident? etc etc. What are the
      REAL benefits... not just, "Hey, if you buy this, your girlfriend might just find you
      interesting enough to stick around"
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  • Profile picture of the author JayXtreme
    Yes.

    100%

    Some of the "not so desperate" niches, are bigger producers than the "desperate" ones.
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  • Profile picture of the author Anoopchawla
    Paul, this is a great piece of advice. I absolutely agree with you regarding the fact that making him imagine that his girlfriend will stick around is not powerful enough.

    It would be really nice if you can give a solid example of a real benefit.
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    • Profile picture of the author mcmahanusa
      Originally Posted by Anoopchawla View Post

      Paul, this is a great piece of advice. I absolutely agree with you regarding the fact that making him imagine that his girlfriend will stick around is not powerful enough.

      It would be really nice if you can give a solid example of a real benefit.
      Depends on the girlfriend, doesn't it? Of course, a natural expansion of this niche, would be that the tactics used to make him interesting to her would also make him more interesting to people in general. Including his next girlfriend, should the advice come too late.
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  • Profile picture of the author 1magicman
    I believe that if you are getting 3000 a month to your site, the sales should be there.

    I would recommend having other members here at WF check out your site for an honest opinion.

    Having a great sales page will only help with conversions.

    Try adding a few free bonuses with your offer. Many times the free bonuses may be of even more interest than the original offer. Adding a bonus will give more value.

    Claude
    Grand Scale Illusionist
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    • Profile picture of the author Anoopchawla
      Originally Posted by 1magicman View Post

      I believe that if you are getting 3000 a month to your site, the sales should be there.

      I would recommend having other members here at WF check out your site for an honest opinion.

      Having a great sales page will only help with conversions.

      Try adding a few free bonuses with your offer. Many times the free bonuses may be of even more interest than the original offer. Adding a bonus will give more value.

      Claude
      Grand Scale Illusionist
      Man I am just selling it for 7 bucks. I think I am over delivering already
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  • Profile picture of the author KevinYoung
    Probably one of the best ways to get some more sales would be to just develop a relationship with your niche.

    They probably see you as just a guy who's selling an eBook.

    If you give them some good stuff, talk to them and answer their problems and struggles you'll dramatically build your trust with them and they'll be MUCH more likely to buy your stuff.
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