HOW TO PIMP A $1000 PIZZA FOR FUN AND PROFIT.

The beauty of selling at premium prices is that you don't have to sell many to make it worthwhile.

You've got to sell a LOT of regular priced pizzas to take $1,000 and the cost of ingredients, cooking and labor add up.

But when you sell just one pizza at $1,000 most of that $1,000 will be nett profit.

The real secret is giving people such a fantastic experience that they want to buy a $1,000 pizza over and over.

Then you'll be rolling in the dough (sorry couldn't resist).

Kindest regards,
Andrew Cavanagh

P.S. Vince says to up your prices but keep in mind this is not an either/or proposition.

You can sell deluxe versions of your information products at exceptionally high prices by including coaching, seminars or some other high value component.

Some people want the deluxe version almost regardless of the price.

Put another way there is always a small percentage of the market for whom either price is not an issue when they buy (they're not in the least bit price sensitive) or for whom higher prices are more appealing.

Let's cut to the chase....

Here's what I know for sure......

1. Nino has been selling this high end pizza for a while now...over a year. Got the Travel Channel to do an entire show on Pizza...featuring his joint. His story has been picked up by all the major news wire services et al.....and oh yeah...people DO buy this pizza.

Does that really suprise any of you people????

2.Truth. A certain percentage of the "affluent" population....lives to make sure the rest of the world knows they are in fact..."affluent." That's why we have a booming market for designer clothes, guggi bags, Rolex watches, and yeah...$1000 dollar pizzas.

Like it or not. That's the reality. A good percentage of rich people want to kick the Jones Family out of the neighborhood by shoving their wealth in the faces of anyone who isn't quite sure how much money they make. Ego is easily exploited....if you "get it."

And ...it's worth exploiting...cuz rich folks can be sold easier then poor folks...and often a hell of a lot more bling bling is involved. Capiche.

That alone explains the success of this pizza...along with what Frank Bruno mentioned in terms of the physical location...as no doubt...certain areas of the country pimp this pizza better then others.

3. I'm more suprised that some of you didn't pick up on the fact all this massive press this guy got and gets...was simply generated via....taking a price that the Sheep all have stenciled in their brains in terms of "fair and normal"....and jacking it up nearly 100 times.

That one little tweak...is all it took. Think about that. All this dude did....was take something that the world pays $15 to $20 bucks for...and changed the reality in an instant....and the press converged en masse.

And the rest is history...cuz a $1000 dollar pizza is newsworthy....cuz who in the hell sells one? And who in the hell buys one? Pimping the media 101.

The tabloid media society we live in....desperately wants to promote your product and/or service if you'se people would give them just about any compelling, interesting, radical reason to do so.

But unfortunately....most would rather keep the status quo.

Most would rather be politically correct...etc.

Never do anything too extreme cuz it might get ya noticed etc etc. I just don't get that.

In a way...I'm glad the masses think like they do. It opens up the doors to things like $1000 dollar pizzas......because the lemmings are so busy trying to conform with the way they always heard it should be....they leave the door open for those who are bold enough to be ORIGINAL.


xxx Vegas Vince