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Ethics of resale rights?

by Loren Woirhaye
10 replies
sory...

...Following a prominent marketer on Twitter I noticed he was
giving away a free report that sounded familiar...so I go to
check it out.

Now a while back I bought the rights to this same report - resale
rights, that is. Now the originator is giving it away.

Now of course I didn't buy PLR rights... so the rights I have
to the report are restricted to distributing the original PDF...
which are embedded with the author's links.

I don't appreciate this sort of devaluing by the product originator.

Any thoughts?
#ethics #resale #rights
  • Profile picture of the author TheRichJerksNet
    It could be the original author got pretty much everything he/she could get out of the report.. So in order to boost self promotion, they decided togive copies away now..

    Just a thought anyways...

    James
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  • Profile picture of the author Loren Woirhaye
    thanks,
    Yeah, obviously. He's doing it for the money. Now I
    know better than to buy rights from him.
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  • Profile picture of the author lpstoops
    I've seen this happen several times. I think some just get carried away. Either their product isn't building an income stream like they'd want, or they, like The RichJerksNet said, they're trying to build a names and links...which would also suggest that they aren't getting the income stream from the PLR that they'd like.
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  • Profile picture of the author Chris Lockwood
    What did he charge for the rights, and how long ago was it?

    How many followers does he have on twitter? If that's the only place he's giving it away, that's probably not having much effect and doesn't mean you can't sell it.

    As far as ethics go, if he created it, he can give it away.

    At least one big name marketer has trained me not to buy his stuff when he releases it because he ends up giving it away or as a bonus a few months later, so those who bought at the original price are basically suckers. These products cost a lot more (almost certainly) than the product you are talking about.
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    • Profile picture of the author R Hagel
      Originally Posted by Chris Lockwood View Post


      At least one big name marketer has trained me not to buy his stuff when he releases it because he ends up giving it away or as a bonus a few months later, so those who bought at the original price are basically suckers.

      This model is used very successfully by other industries. I suppose you could think of it as a "convenience charge" for getting something before everyone else gets it.

      For example -- movie releases. The folks who run to the theater pay $5 - $12 a person to watch the movie (course the bonus is you get to see it on the big screen). Those who wait can rent the DVD for $3. And those who wait long enough can eventually see it for free on TV.

      But that's just a side note. I digress.

      Back to original idea -- just from a personal viewpoint (my personal opinion), I don't like the idea of someone selling resell rights and then giving the product away himself. What were the terms of the license? Where others allowed to give it away for free, too?
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  • Profile picture of the author Cash Blasters Online
    He owns the rights, so what can you do? nothing
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  • Profile picture of the author Daniel Molano
    Originally Posted by malibumentor View Post

    sory...

    ...Following a prominent marketer on Twitter I noticed he was
    giving away a free report that sounded familiar...so I go to
    check it out.

    Now a while back I bought the rights to this same report - resale
    rights, that is. Now the originator is giving it away.

    Now of course I didn't buy PLR rights... so the rights I have
    to the report are restricted to distributing the original PDF...
    which are embedded with the author's links.

    I don't appreciate this sort of devaluing by the product originator.

    Any thoughts?
    Did you speak with the guy and told him about your thoughts? Maybe he will give you the give away rights or PLR as a rights update.

    Anyway, this is a classic case of "moving the free line", once the monetary lifespan of a product runs out, it is or can be used for other purposes such as giving it away to increase the perceived value of the next product (a paid one).

    I have seen in several cases that this is done to promote a following launch. I don't believe it's a question of ethics but of moral values, some people will find it wrong and some people will just see it as good marketing.
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  • Profile picture of the author Kyle Tully
    Personally I would not publicly give away a product for which I had sold resale rights -- you're essentially making those rights worthless.

    Might get you a few extra sales in the short term, but you're going to put off a lot of customers and hurt things in the long term.
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  • Profile picture of the author Loren Woirhaye
    I think I can give it away - but it has the creator's links
    embedded in it so it's as likely to build his business as mine.

    I haven't been selling the product lately - but that's not the
    point... the point, to me, is making a distinction between
    your free products and the ones you sell resale rights to.

    This guy sells some big-ticket stuff and until now I thought
    "this is somebody I would buy from again" - so he's just lost
    me as a possible long-term customer - even if I see him
    promoting something I want to buy I may just seek out another
    vendor.
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