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Is There a Good Way to Leverage 2 or 3 URLs?

by KenTheriot
6 replies
This came up after all the great replies I got on my post asking for opinions on url choices.

Is there a good way to use multiple URLs to your advantage? I don't want to dilute my efforts by trying to make multiple sites with the same message. But I picked up a couple of good, short, keyword relevant urls for a home recording business I started about 4 months ago when I new nothing (less than nothing, I guess, since I feel like I know nothing NOW).

The original and current site url is Home Brew Audio. The additional urls that I feel might be useful are "easyhomerecording.com" and "audiorecordingathome.com".

Is there a good guide out there anywhere about the best way to use multiple urls for the same business? I know I could possibly use different ones for different market demographics, or even different product types. But it's the "how" that eludes me at the moment.

Thanks for being so awesome!

Ken
#good #leverage #urls
  • Profile picture of the author Colin Theriot
    Hey Ken. Nice last name. From Louisiana originally?

    To answer your question, this is what I would do: I would install Wordpress on each support site and run a semi-automated blog on it in order to get it some passive link currency. Then I would make sure to link from those sites to your main "money" site.

    However, I know you're a beginner at this stuff, so I don't want to send you too far off the deep end. Is installing Wordpress something you'd be able to do or are interested in?

    If so, I can tell you exactly what else you would need to do to take it further.

    At the simplest though, you could do what's suggested in CDarklock's WSO "Zombie Blogging" but instead of doing it on Blogger, do it on a Wordpress site installed on your own domains.

    Hope that helps.

    Sincerely, from a fellow "no it's not pronounced 'the riot' - it rhymes with 'stereo'".
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    • Profile picture of the author Plish
      There is nothing more important that having multiple websites all ranking on the front page for your target keyword. Better yet, they are under different names and different brands but all the sales come directly from you.

      You don't need a guide. Just rank your URLs to the front page and dominate the keyword. If that keyword is valuable enough you'll be absolutely shipping it in. This is my end goal but not got quite that far yet for any of my clients or my own company's website. Although I have had experience in ranking two different websites for the same keyword.
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    • Profile picture of the author KenTheriot
      Originally Posted by Colin Theriot View Post

      Hey Ken. Nice last name. From Louisiana originally?

      Sincerely, from a fellow "no it's not pronounced 'the riot' - it rhymes with 'stereo'".
      Hey Colin! I can't tell you how many times people have said "the riot". Yes, it does rhyme with "stereo" in my world too. I'm not from Louisiana, but my great grandfather was from the area, and his forebears were from there. Fascinating.

      Anyway, thanks for the advice! I install Wordpress all the time, so that part is easy enough. I'll check out Zombie blogging and start setting things up the way you describe.

      Nice to meet you!

      Ken
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  • Profile picture of the author Trivum
    This is something I've wondered about -- using similar content on multiple domains.

    I have stayed away from doing it because I remember Shoemoney reporting years ago now that he was at a conference once with Matt Cutts and he asked (in front of everyone) why his such-and-such sites appeared to be penalized. Matt, who had his laptop open but his back conspicuously to the wall, looked at his secret magic google data for a minute and replied that it appeared that Shoemoney seemed to have relatively related content on multiple domains for no good reason. (Yes, Google knows who you are and what you own.)

    It seems that Shoe was trying to target different cell phone operators with their different brand names. (As he was big into ringtones, I think it may have been ringtones ... so I'll use that as an example.) ... It seems that he had a big ringtones site (which was general, for all types of plans), and then he was trying to go after Nokia ringtones, T-mobile ringtones, etc.

    Now, that said, Google WILL ABSOLUTELY LIE TO YOU, ESPECIALLY IN A PUBLIC FORUM. They do this to try to scare you into submission. (Their lies have been documented over and over by the likes of Shoemoney, Greg Boser, et al.)

    So my question is ... Does anyone have any CURRENT EXPERIENCE of ranking for essentially the same content (not word for word, but the same info) with different domains?
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  • Profile picture of the author Joel Gray
    Colin,

    Just to let you know I knew exactly how to pronounce it when I read it...I am from Louisiana but also know some folks in Duluth with the name Theriot.

    Joel
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  • Profile picture of the author freudianslip27
    In the past I've setup one page websites to help supplement a site. It is relatively easy to rank for the exact domain phrase. It sounds like the preference now is to have larger sites, but I still have rankings for mine.

    Matt
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