Am I wasting my time trying to engage my list?
I've been split testing a few variations of my follow up emails, but my list's response declines with time no matter what I seem to do.
I've tried all content follow ups, all freebies, a mix up of content and goodies, and then variation of the above with some promoted products.
My question is will your email list response (open / ctr rate) drop off no matter what you do?
Advice appreciated.
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Cheers,
Kathy