Do You Still Use Business Cards?

by David Jackson 71 replies
With the advent of the Internet and more and more people doing business online, do you still use business cards? If so, do you print your own, or do you have them printed?

David Jackson
#main internet marketing discussion forum #business #cards
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  • Profile picture of the author n7 Studios
    Absolutely - prospective clients and mutual service suppliers I meet in 'offline' situations (from a networking event to a meal out...!) will usually ask for contact details or a business card.

    I have mine printed by MOO | Custom Business Cards, MiniCards and Postcards | moo.com USA - superb printing quality, and the prices were pretty reasonable.
  • Profile picture of the author jcoolbaugh
    I absolutely still hand out cards, and I have them printed professionally. Yup, my email address and website are on them; but you'd be surprised at how many people still appreciate the solid feel of a business card in their hand/wallet/rolodex compared to having to search for you online.
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    • Profile picture of the author David Jackson
      Originally Posted by jcoolbaugh View Post

      You'd be surprised at how many people still appreciate the solid feel of a business card in their hand/wallet/rolodex compared to having to search for you online.
      I've discovered the exact same thing. People do hold on to them. I get mine printed locally. It's a little more expensive, but well worth the extra expense, in my opinion.

      David Jackson
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  • Profile picture of the author CDarklock
    Originally Posted by David Jackson View Post

    do you still use business cards? If so, do you print your own, or do you have them printed?
    Hell yes, and I have them printed. Home printed business cards tend to lose ink, which looks tacky. I mean, come on. Business cards cost less than $50. You won't spend $50 on your company's image, but you want me to trust you with my business? Please.
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    • Profile picture of the author John Lenaghan
      I also still use business cards and have them printed professionally. The cost is far outweighed by the image, compared to printing your own.

      If I'm going to a workshop or some other event, I'll usually order some cards specifically for that occasion. I put all the relevant contact info on the front and put an advertisement of some sort on the back, tailored to the people I might meet at the conference.

      It'll sell some aspect of my skillset - whatever is appropriate for the situation. There's limited space, but it's almost like an Adwords ad on the back of my business card. It doesn't cost much more, and I figure why waste the space when someone's going to have that card in hand?

      Plus, since they're usually fairly specific to that event, it gives me an incentive to get rid of them all by the end of it, by handing them out to everyone possible

      I've ordered from Vistaprint in the past and been happy with them, but I usually use a local printer to do them for me.

      John
    • Profile picture of the author santosm
      Originally Posted by CDarklock View Post

      Hell yes, and I have them printed. Home printed business cards tend to lose ink, which looks tacky. I mean, come on. Business cards cost less than $50. You won't spend $50 on your company's image, but you want me to trust you with my business? Please.

      I agree 100%

      Depending on the business I'm promoting, I also have fridge magnets made up and pens.
      They work amazingly.

      Because offline promo is harder to track, I always ask new customers/clients how they heard about the business. I often get, I saw a fridge magnet or somehow I ended with your pen in my hands, don't ask how...

      It's a bit like going to a party and when you get home, you realise your cigarette lighter is gone, but you have somebody else's lighter..Huh?

      Business cards/Promo items give a professional image and its amazing how promo items grow legs and walk!

      Cheers Marianne
    • Profile picture of the author tryinhere
      Originally Posted by CDarklock View Post

      Hell yes, and I have them printed. Home printed business cards tend to lose ink, which looks tacky. I mean, come on. Business cards cost less than $50. You won't spend $50 on your company's image, but you want me to trust you with my business? Please.
      there are times I feel a well done home card can and does work, in this format.

      If your doing some text marketing, you can at anytime see exactly what marketing is working at any level, this can be seasonal or a now moment as times / things trend.

      because of this and rather than being bogged down with larger print runs of business cards, you can with a good printer and business card stock run small runs of what i term drop cards.

      this is a twist on the normal business card that can often be non effective, in that many business cards i see have small print on non contrasting still and is often blocked full and or is promoting irrelevant information / plain just boring.

      what we can do here is take our latest trending ads and place them on our business card / small run / home print.

      you drop out your sub directory from the display URL on your ad and add your business number and your name if you wish

      just an alternate use for a business card / idea that is printed in small runs and very timely focused and accurate, for example if i know my ad is running at a 10% conversion rate why not do a small run for drop cards.

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  • Profile picture of the author SKWeaver
    I definitely use business cards and have them printed professionally. The do-it-yourself cards may have been "cool" 10 years ago but most look cheap and tacky. Plus, the "themes" of those cards are so recognizable that it reinforces the "cheapness." Business cards are as much of a necessity (and investment) as an auto-responder or web hosting. Two good online sources: overnightprints.com or gotprint.com
  • Profile picture of the author Don Schenk
    I give out a lot of business cards, and I still snail-mail postcards. clubflyers.com has been doing printing for me for about 5 or 6 years. Love 'em. They are quick, the price is better than most (even better than moo), and the quaility supurb. I am not an affiliate.

    I first heard about clubflyers at a pro-photographer's convention, and started using them for studio postcard mailings. I still use them.

    :-Don
  • Profile picture of the author kikolani
    I have them printed. I don't do anything expensive or crazy, but I do my own design and make sure to have them at all times, just in case. I played someone in tennis a few months ago, got to talking to them, and they turned out to be looking for a WordPress consultant. If I didn't have the card on hand, then they might not have contacted me again. Plus some smaller businesses I have done work for in the past leave my card on their favorite local businesses bulletin board and card holder, so it definitely still gets around. Not to mention if you go to local meetups, events, conferences, seminars, etc.
  • Profile picture of the author Mary Green
    I've never considered getting them done locally, but I do use business cards. Sending them in the mail is a great way to use them as well.
    • Profile picture of the author David Jackson
      Originally Posted by Mary Green View Post

      I've never considered getting them done locally, but I do use business cards.
      I get mine done locally, because I try to support local business whenever I can.

      David Jackson
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  • Profile picture of the author Bayo
    Using them less and less and only in certain limited situations.

    Business card marketing i.e. using business cards to market your services and gain visibility, like some other forms of marketing and networking, are largely useless unless used with a clear purpose.

    Sounds obvious but all you need to do is consider the number of business cards you have collected that have actually turned into lucrative paid projects.

    For clarification. Not saying business cards don't work, however, largely irrelevant in the grand scheme of attracting new clients unless used backed by a strategy.
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    • Profile picture of the author David Jackson
      Originally Posted by Bayo View Post

      Not saying business cards don't work, however, largely irrelevant in the grand scheme of attracting new clients unless used backed by a strategy.
      There's no question, any marketing tool, technique or method works better with a solid strategy behind it. But to say business cards are largely irrelevant in the grand scheme of attracting new clients...well, that just hasn't been my experience.

      David Jackson
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      Powerful, Free Marketing Tips to Help Grow Your Business!
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  • Profile picture of the author Trent Brownrigg
    Yep, I just got some new ones in the mail today actually.
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  • Profile picture of the author Crew Chief
    Unless a person's business is strictly online with no possibility of interacting with business prospects offline, it would not be a good business decision to go without BCs IMHO.

    Speaking about this issue, I have my graphics done by one of my graphics artist and then I send the art work out for printing at Got Print. Here's the link: Full Color Glossy Business Card, Postcard, Flyer, Brochure, & Catalog Online Print Service - GotPrint

    The prices are so crazy you can get 5000 cards, Glossy Full color both sides, heavy stock for less than what most printers charge for a 1000 white cards with two ink colors. I've been using these guys since 2001 and they rock!

    Giles, the Crew Chief
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