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Could I please have some critiques of this site?

by JD_Sanders
4 replies
Hi Warriors,

I'm going thru some of my older sites to see how I might improve their performance, (if any?). This is my only venture into the Amazon affiliate arena and it has had less than spectacular results to say the least.

What have I done wrong or where could I improve? One thing I thot of is that I am not using a cloaked link. How critical is this?

I'm getting about 200 uniques a month but zero sales or, at least, none shown by Amazon.

I show visits from google images and ask primarily with a pretty wide variety of keyword phrases.

The site is populartoysforkids dot com

Any advice will be greatly appreciated.

JD
#critiques #site
  • Profile picture of the author Matt Ausin
    First of all, 200 hits per month isn't really an amount to make any conclusions. You should work that site a bit and increase traffic, and then you can make a more accurate assessment on whether your site works conversion wise.

    I have mixed feelings towards cloaked links - sometimes they work, and sometimes they don't. In this case, I don't really think that it is a problem - since it clearly leads to Amazon, these links are even better than cloaked ones, since surfers trust Amazon a lot more than your site!
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    • Profile picture of the author NicheMayhem
      The site could use some tweaking. Nothing relating to SEO here though just my thoughts on converting some of those uniques into sales while you have them.

      The list of products is not inviting to be clicked on as just a text list. I would say it would help to split the products you have on there into more definitive categories and start the visitor off by clicking a picture to enter the details of said categories.

      Figure out say 5 or 6 different categories the products you have listed would fit into and then have the home page set up with 6 generic pictures and descriptions to lead the visitor in and giving them an idea of what they are looking at. The fisher price cycle was not at all what I thought it would be, as a shopping parent I would want to know what I was clicking on beforehand not the other way around. Always want to imagine yourself as a shopper when building these types of sites.

      The way it is now, once you click a text link there is no other text links in the description after the title is clicked on to lead to the product. I see that you have it set up for the picture to lead to the product, but thats a fellow marketer clicking, most people might think the link leads to a larger picture and cloaking might be completely irrelevant. This is confusing for visitors, text links AND linking the pictures would be recommended for after they click a product title within a category. Putting a bunch of links within the text which lead to the product page should be there always. Top, middle and bottom is what I stick to.

      All in all its not a bad site, the header is a little dated looking at first glance. The links on the left both link to the home page and could be a sure way of sending visitors straight for the door. Everywhere that says 2008 needs to be found and updated to this year, no parent wants the best toys of two years ago.

      Anyway, that's already a ton of work to do lol Maybe some other warriors will come and give you another angle or opinion.

      Good luck!
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