Is it better to show your content to a potential member or hide it behind a sales page?

5 replies
Before anyone says it I know, I know, I know, SPLIT TEST

But has anyone got any experience of testing the two?

My situation is this:

I am about to launch a membership site and have many downloadable products with descriptions. Do I show the prospect the products and lock down the download link, or not show anything and just sell them at the squeeze page?

What is more powerful?

The first answer that springs to mind is that I would always want to see something that I was going to buy. But thinking about it, I can think of loads of times when my curiosity has made me click!

In some cases, if I had seen the product before I wouldn't have bought it, but even if I am a little disappointed afterwards, I am not disappointed enough to wish I hadn't done it.

Do you see what I mean?

I suppose you could look on the flip side and think of how many times you have walked from a sales page keeping your money, and if you would have spent it if you had seen the product.

All the top clickbank products (E-books) seem to hide the product. All the top software products seem to let you have a free trial. Is that my answer?

If anyone has experience of this I would love to hear about it thanks
#content #hide #member #page #potential #sales #show
  • Profile picture of the author ileneg
    In part I think it depends on your relationship with your list. If you are marketing to a list who already knows, loves and trust you then you probably do not need to show the product pages. However, if you are marketing to new prospects who do not know you then showing at least some of the products is probably a good idea.


    ileneg
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  • Originally Posted by sitefurnace View Post

    In some cases, if I had seen the product before I wouldn't have bought it, but even if I am a little disappointed afterwards, I am not disappointed enough to wish I hadn't done it.
    When I read your post, this is the one thing that jumped out at me...

    If I am reading this correctly, this means that you bought a product, were somewhat disappointed, but not disappointed enough to request a refund?

    In my opinion, this is the one thing you really want to avoid. Sure, you made the sale, you got the money, but chances are, you lost the customer. Based on my experiences, the long term profit gained from a recurring customer is a lot more than the single, upfront sale.

    I always try to focus on developing products that are so great, that when I tell my prospects all about it, they want to buy it right away...

    If you are totally confident in your product, wouldn't you want your prospects to have as much information about it as possible? Sure, a little bit of mystery is always good, but sometimes I feel people who are not giving the whole story about their product are not totally convinced that what they are offering is actually the solution to their prospects problem.

    Does that make any sense?
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  • Profile picture of the author Jeena
    I guess so. . . Your potential member has the right to see the content of your product. . . If you built a quality product you are very much confident to show all the information whatever you have and that's makes build your reputation. . . A prospect member convince through by not hiding your sales page. . .
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  • Profile picture of the author sitefurnace
    These are good points and I think I agree. Just wondering though, there's a thread here somewhere about the top selling clickbank product "truth about abs". I'm not 100% but I'm pretty sure that they don't reveal anything.

    Someone mentioned that in fact the product is just really a detailed diet plan. Would they sell so much if their prospects/traffic knew this?

    Doesn't every sales letter work its magic and make the product sound like the best thing ever? If showing the product is the best method, why are there so many sales pages?
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    • Originally Posted by sitefurnace View Post

      Doesn't every sales letter work its magic and make the product sound like the best thing ever? If showing the product is the best method, why are there so many sales pages?
      Because a large portion of the products on the internet are "crap", for the lack of a better word, and if the author revealed too much about them, their prospects would see that their product is not worth buying?

      I think there is a strong relation between the amount of sales material needed to generate sales and the quality of a product. The worse the product or the less demand there is for it, the more convincing the prospect needs.
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