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Facebook Marketing SAVES Restaurant -- Success For Local Business

by Mark Riddle
32 replies
Here is a great article about how Facebook SAVED a local restaurant.

It is one example of the power of social media

Owner-credits-Facebook-with-saving-his-restaurant

Mark Riddle
#business #facebook #local #marketing #restaurant #saves #success
  • Profile picture of the author John Rogers
    Very cool, and great inspiration for those who are considering throwing in the towel.
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    • Profile picture of the author TimG
      Nice to see a group come together and rally around saving something. My gut tells me if the food and service stunk then it would have been a lost cause.

      This also shows how customer service and high quality can impact the survival of your business.

      Respectfully,
      Tim
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  • Profile picture of the author Mike Antoni
    Funny, this restaurant is just down the street from me. I've never been there but now I'll have to check it out. I'll also use this article when talking to local clients.Thanks!
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  • Profile picture of the author Riz
    I have a restaurant client who never believed in marketing online.

    He now uses Facebook regularly and has over 1500 followers on his 'Like' page. In a city where competition is stiff, his business is flourishing beyond his imagination.

    His ad budget has been cut in half with the power of marketing online.

    Great article. Thanks for sharing

    Riz

    Originally Posted by Mark Riddle View Post

    Here is a great article about how Facebook SAVED a local restaurant.

    It is one example of the power of social media

    Owner-credits-Facebook-with-saving-his-restaurant

    Mark Riddle
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    • Profile picture of the author Rocket Media
      Originally Posted by Riz View Post

      I have a restaurant client who never believed in marketing online.

      He now uses Facebook regularly and has over 1500 followers on his 'Like' page. In a city where competition is stiff, his business is flourishing beyond his imagination.

      His ad budget has been cut in half with the power of marketing online.

      Great article. Thanks for sharing

      Riz
      Word of mouth is what sends restaurants profits into the sky and Facebook is a PERFECT way to virally manufacture word of mouth.
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  • Profile picture of the author affilorama-portal
    This reinforces my belief that I am doing right by using facebook for my business. Social media is indeed a powerful promotion and networking tool.
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  • Profile picture of the author Mark Riddle
    I agree, its a fantasic example of what can be done with social media marketing.

    While a few are still saying "it doesn't work" there are others who are using it effectively to build their business.

    The news report is powerful because its no some promo piece for a promotions company, its Local biz does good news.

    If you are in marketing this is one reason to issue a press release of all your success stories in the name of the business not your company name.

    Mark Riddle
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    • Profile picture of the author brandon_holcomb
      Facebook can be a drain though if a business only has its family and friends as their fans or friends.
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  • Profile picture of the author SteveHunter
    I love the article! Thanks Mark, and how the restaurant owner came out in full transparency and said what's going on that as per the article went viral.

    "The situation at St. Pete Brasserie is dire. They are poised to close their doors if a miracle does not happen this week. Please support our local, independent restaurants. They have a great menu with an inspired chef and good prices. Prix fixe is $17. 15 jobs are at stake."
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  • Profile picture of the author Steve Solem
    Nice find there Mark - thanks for posting that!
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  • Profile picture of the author humbledmarket
    Banned
    Wow, That's such a touching story. That's the potential of facebook; it's just the correct condition for viral marketing to get your brand out there for the least amount of work possible if you know what you're doing.

    That is why many businesses now invest in fan pages for their businesses!
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  • Profile picture of the author daviddriscoll
    Just came accross this post - looks like the restaurant is still going with the original owner!!
    Saint Pete Brasserie The best in St Pete
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    • Profile picture of the author dshipman
      I was hoping to read about some cool facebook marketing tips in the article (something I could use), but it's still a great story nonetheless.
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  • Profile picture of the author Agz21
    very good story...fb's really hot now so there's no understatement in saying that is incredible!
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  • Profile picture of the author Targeted Traffic
    Originally Posted by Mark Riddle View Post


    It is one example of the power of social media
    Well a number of IMers these days have Facebook and Twitter as their largest sources of referral traffic with around 3 minutes average time on site.
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  • Profile picture of the author Apollo-Articles
    Nice, but he should really be doing more than just status updates if he wants to stay afloat.

    I know a local hairdresser who really does Facebook well.

    Sam
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  • Profile picture of the author Gary Ning Lo
    Thanks for sharing this..

    Love motivating stories

    Cheers,

    ~Gary
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  • Profile picture of the author BabyMama
    Great article. Facebook is such a powerful tool! Social media is a great way to get traffic, targeted customers, and build a list!
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  • Profile picture of the author Yogini
    Good article about reaching out via facebook in an honest way. With more people coming down from oct-april to Florida he should be doing better too.

    Debbie
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  • Profile picture of the author rackemup
    Cool story. Thanks for posting this. A year later they seem to be doing well.
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  • Profile picture of the author zype
    nice to hear =) you got another tab opened to facebook now?
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  • Profile picture of the author rowanman28
    Can somebody please explain in detail how you get lots of free or really cheap traffic from Facebook? I've asked the question many times, and noone seems to answer.
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    • Profile picture of the author slowdriver
      Hey I like the story i hope it stays open.
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  • Profile picture of the author eman1
    Great story! Great post! Facebook and Social Media Marketing are very powerful tools when used properly.
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