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PPC Question

by AHartzell
3 replies
Hey guys (and gals),

I attempted to do a small test on PPC tonight. I set a max budget of $10 (I know it's small, but just testing) and I have 23 keywords for my product. All 23 got impressions, one got 523 impressions (in only 3 hours); however, out of 1200 impressions, I got 9 clicks. According to Google Analytics, from those 9 clicks it's 100% bounce rate 0:00 time on site. Kinda disappointing, but is that normal or am I doing something wrong?

I assume that some of that will always happen, but I'm not sure how much I guess...
#ppc #question
  • Profile picture of the author AHartzell
    Also, why do my keywords from PPC always say (not set)? I've got analytics and adwords linked...or so i thought
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  • Profile picture of the author E. Brian Rose
    You need to subscribe to the ABT theory... Always Be Testing

    You need to test out a variety of different headlines and landing pages. The get rich quick gurus make it seem like it is as easy as setting up a PPC account and collecting your money, but there is a lot of time that goes into the test phase. And after your initial test phase, you need to continue testing.

    After you have completed what I described above, you need to test some more.
    Signature

    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author AHartzell
    My quality score last night was 7/10 and today it's showing 1/10 (and not showing ads) - what caused that?
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