response to: Simple Cash Cow
Hey all,
OK, many people are wondering how to sell that idea to a prospect. You know what you have to offer is great value for money but freeze at the idea of sitting in a meeting with a "restaurant" owner trying to sell it.
Remember your school days learning how to read? You were taught to simply... Break down the word! So "marketing" would be read as "market-ing" (lame example) but you know what I mean
As you all know it's hard NOT to sell something people want or need. So, let's break down the selling part of David's insight:
Value will sell itself:
Write down every benefit you have to offer the "restaurant" owner. In this case it would be:
* Being able to communicate with their customers at the click of a button!
* Turning their slowest night (probable weekday?) into their Busiest!
* Ability to give loyal customers (subscribers) discounts!
* A list of people who are proven buyers!
* With one FREE email reach the equivalent of a $2000front page advert!
* Allow customers to be notified instantly of company changes!
* Easy set-up. So easy in fact I'll do it for you
.
* By the time they've arranged a 1 day/ 1 inch/ paper ad, they could be set-up for life with the system (auto-responder)
See where I'm going with this?
By breaking down the benefits it more or less sells itself. All you need to do is write them down (better than me) and read to the prospect.
You want to bring them up to such a high with SLOWLY reading out the benefits of implementing your system and then... HIT THEM WITH SUCH A PRICE THEY'D BE A COMPLETE FOOL NOT TO TAKE YOU UP ON.
Good luck,
Louis
P.S. try not to get hurt when they throw money at you
OK, many people are wondering how to sell that idea to a prospect. You know what you have to offer is great value for money but freeze at the idea of sitting in a meeting with a "restaurant" owner trying to sell it.
Remember your school days learning how to read? You were taught to simply... Break down the word! So "marketing" would be read as "market-ing" (lame example) but you know what I mean
As you all know it's hard NOT to sell something people want or need. So, let's break down the selling part of David's insight:
Value will sell itself:
Write down every benefit you have to offer the "restaurant" owner. In this case it would be:
* Being able to communicate with their customers at the click of a button!
* Turning their slowest night (probable weekday?) into their Busiest!
* Ability to give loyal customers (subscribers) discounts!
* A list of people who are proven buyers!
* With one FREE email reach the equivalent of a $2000front page advert!
* Allow customers to be notified instantly of company changes!
* Easy set-up. So easy in fact I'll do it for you
.* By the time they've arranged a 1 day/ 1 inch/ paper ad, they could be set-up for life with the system (auto-responder)
See where I'm going with this?
By breaking down the benefits it more or less sells itself. All you need to do is write them down (better than me) and read to the prospect.
You want to bring them up to such a high with SLOWLY reading out the benefits of implementing your system and then... HIT THEM WITH SUCH A PRICE THEY'D BE A COMPLETE FOOL NOT TO TAKE YOU UP ON.
Good luck,
Louis
P.S. try not to get hurt when they throw money at you
