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Free Trial for Online Product

by momo3
10 replies
I see an online product that can be judged and consumed instantly.

I consider it a worthy product. Its good, damn good.

..

I am considering offering a $1 trial of it, and charging on the 10th day or so.

I just want to get more people in the door.

However, I fear many people will simply scam me and ask for their money back, via email.

I do NOT want to do anythign unethical -- I want to be super clear and even make a video that says how they will be charged and when to cancel and stuff.

HOWEVER, despite being super clear, I also do not want to make it super easy for them to just write an email and say: CANCEL.

Does anyone have any tips?
#free #online #product #trial
  • Profile picture of the author Jill Carpenter
    Originally Posted by momo3 View Post

    I see an online product that can be judged and consumed instantly.

    I consider it a worthy product. Its good, damn good.

    ..

    I am considering offering a $1 trial of it, and charging on the 10th day or so.

    I just want to get more people in the door.

    However, I fear many people will simply scam me and ask for their money back, via email.

    I do NOT want to do anythign unethical -- I want to be super clear and even make a video that says how they will be charged and when to cancel and stuff.

    HOWEVER, despite being super clear, I also do not want to make it super easy for them to just write an email and say: CANCEL.

    Does anyone have any tips?
    Well, you set it up as a 3 day trial for a buck or what ever, and after that they get billed the 10 dollars a month.

    It will be up to them to go into the back end of paypal or where ever and cancel the subscription.
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  • Profile picture of the author The Oilman
    But what if he does not use PayPal?
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    • Profile picture of the author sbctrls250
      I think the 1 dollar trial is worth a shot. There aren't that many people that will cancel just to scam you out of money, and do you really want that type of person on your list anyways? If you've got a good product, and people are psyched on it, they won't cancel.

      I've definitely read pros and cons for this method, but it depends on your product, and your market, and a bunch of things. All in all, its definitely worth testing to see what works. I hope this helps,

      Eric
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  • Profile picture of the author momo3
    Anyone else? Anyone tried it?
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  • Profile picture of the author Kuraptka
    Most people who do 30-day or more trials will tell you most ppl are too lazy to take advantage of it, and they'll just forget about it... I dunno about 3 day trials
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  • Profile picture of the author CurtisN
    Make a damn good product.

    Problem solved.
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author CurtisN
    Actually, let me elaborate a bit on my last post. I think it gets the point across, but still

    So you're worried about retards who sign-up for the trial with the intention of DLing everything and quickly canceling. Why would you want those people as customers? You want people who are serious, not folks who are out to save a buck.

    If your product is good enough, the tire kickers will cancel anyway, but the good customers will stay because they like your product.

    Btw, does your product have continuity? It's uncommon for product owners to incorporate trials for products with one-off payments.

    If you don't give customers a reason to stay past your trial, and worse, you make everything available to them upfront, then your retention rate is going to be awful.
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author TheDebtEliminator
    I recommend that you use PayPal, as it is a small hassle stop a monthly fee and most will not want to do it.

    Give them a 30 day trial, and most of your clients stay with you.

    During the trial, give them access to a certain portion of your content.

    When the trial is over, they graduate to another level and have complete access to all of your content.

    If you are delivering quality content, you should not worry about a few people that might want to take advantage of your dollar offer. This is simply a part of business, and should be looked at positively, as you are increasing your monthly income from all the clients that remain.

    Just run a test, give it to three months and I believe you'll be smiling.

    All the best ... Ron
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  • Profile picture of the author patfl
    Make your software connect to a place (online) where you keep your clean buyers, and revoke the right to use the software for people who asked for a refund.

    That's all.
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  • Profile picture of the author HorseStall
    Why not provide a free 7 day trial, but when they sign up take a credit card number that is how GotoMeeting and WordTracker manage their online trials.
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