The Best Niches For Offline Consulting

How about pools and jecuzy. real estate

also how about expensive ornaments that go into gardens like the big lion status.

you can also go into the services that are around the house like pool cleaning, termite contol etc etc becuase they would be a reoccuring service that would justify your price.

how do you approach you clients?

Check out manufacturing & textile companies. Big industrial companies... don't be scared & the competition for the midsized companies are often really easy.

Right now it's Facebook Fan Pages but it was Twitter BG's
just before that. People are getting much more educated
about being at the top of Google now than years ago.

Too bad it's kind of at the end of Google's wave

I don't believe Google will be what it is today 3-5 years
from now. Good interview here that backs my claim up...

The Internet Time Machine - The Next Google? An Interview With Neil Patel

Yes, Dexx's post is definitely worth its weight in gold. I've also done well by using this approach.

I do understand what you are saying though, in terms of going after clients that understand the lifetime value of a customer, something I need to focus more on

Matt

If you added signage, websites and a tracking system you could charge as much as half a month's rent for leads generated. Show the apartments for them and you are looking at one month's rent.

I sell more information to people doing this than to home owners looking to rent their houses.

Don't be so sure of this. I still had deals in place with many buildings that had their own advertising that simply was not working. The value I was able to offer was leads from OTHER buildings. In other words, a person may have not liked another building but I knew they would be interested in x building. I never had x building not pay me for a lead no matter their own system in place. We are talking owners/landlords here, not property managers. In desperate times, people pay desperate rates.

Establishing value effectively with a prospect is one of the most important keys to getting hired.

And it is a whole lot easier to establish the potential value of your service to businesses that have high transaction values.

Also you're right about approaching businesses that aren't so obvious.

Not only do less sales people approach them but in many cases they're making some really good profits.

That can make it easier for them to invest in a marketing idea that's likely to bring them back even more profits.


There's only one observation I'd make that may be important for some people reading this post.

When you're starting out don't overthink things too much. Just talk to everyone.

Getting used to talking to business owners is really the first hurdle for most people and you'll get those skills a lot faster just by talking to anyone who'll listen to you.

Once you're past that and starting to think strategically the tips in this post can be very useful to you.

Kindest regards,
Andrew Cavanagh

Some of the very best offline biz owners to target are those who own what I call "Cinderella" Businesses.

I'm talking about certain types of businesses who have time, space, and perishables.....and come midnight..... if they haven't sold their "space" or "time"....

Their Cinderella turns back into a hooker with a mop bucket...... and and the limo/carriage she drove up in..... turns back into a frigging pumpkin.

Hotels, Sports Teams with sagging attendance, Radio, Cable TV, and just about anything else that is time sensitive and deals in evaporating perishables will pay you money to put asses in seats or beds. I do it all the time.

.....because in terms of a hotel room....Mr. Hotel Owner can't sell the same room twice the next day if it sets empty TODAY. Capiche. (Ok maybe the no-tell motel owner can....but I'm talking the big players not the pimp run joints.)

Take my former home town for instance.

Do you know that it cost the average Las Vegas hotel/casino slightly over $300 cash NOT to have an ass in that room?

Obviously....they have it down to a science......and know exactly what a customer is worth to them.....in terms of what said customer will drop in the casino...in their gaming pursuits at the dice table or slot machines.

Right now.....Vegas hotel occupancy is down about 10%.

Do the math. And it computes out to millions in lost revenue. LAS VEGAS HATES TO LOSE MONEY MORE THEN ANY ENTITY I'M AWARE OF.

I teach my students how to get these frigging rooms not only free.....but actually get a finders fee for providing certain types of gamblers for certain hotel casinos........and giving something away for free is an easy sale.

Getting paid to do it.....is even sweeter.

peace,

xxx Vegas Vince
Legend.

In my experience, it's best to take a per lead fee rather than a per sale fee.

A couple reasons for this are:

1. Tracking is a nightmare. It's just.... horrible. I tried this with a real estate agent (an agent I know very well none the less) and because of the time between lead generation and close is so long, they have trouble "remembering" where the lead came from. This adds a WHOLE bunch of follow up that you have to do just to make sure that you get paid.. And also ads conflict between you and your client when they don't "remember" you as being the one that provided the lead.

And that's even if.....

2. You find someone that can CLOSE. If you are selling on a per lead basis, you make money whether they close the deal or not. Why waste your time and money giving leads away, on a sale-based commission, to someone that can't close? Essentially you're letting someone else determine your income level.

CPL (Cost per lead) is really the way to go. Honestly. Chances are good that if the agent that you're trying to work with is skeptical of buying leads on a per-lead basis, they know (or at least doubt) that they won't be able to close them.

That's been my experience anyway.. and I've got a decent amount of experience selling offline CPA deals to local businesses.

Same issue with *normal* leads. One is not good, the other was a competitor trying to get more info, another one was a mistake, and other one was a cold lead.

Been there, done that.

That's why I ask for more information from Warriors in another level of compromise with Realtors and working WITH them.

Completely different story. And I am positive you don't understand WHAT I am talking about.

I used to do it all the time. Still do. I have standing agreements with several local agents for 25% which is what they would pay anyone else anyway (for a solid lead, which is all i deal in).

About 50% pay me. I have no way to track unless I know the person and ask them when their deal closes. An agent will never not pay me more than once as I will never send good leads to them again. It happens. Nothing you can do except have a conversation with their broker.

Agent's on a whole are in a bad financial position and want every lead they can get. Just google stock the agent a bit to get their history. You are never guaranteed payment but neither is the agent half the time either. Risk you have to take.

As far as property managers, I do not do deals with them. I do deals with owners/landlords or holding companies. Yes I have been ripped MANY times this way but also made some good money as the owners know they need to fill their buildings no matter what so almost always paid.

One thing I have learned is Karma works in real estate just like any business. I dealt with so many people that if an agent or landlord tried to rip me off, somehow I always found out about it and in a few cases collected. Just makes more work though.

Back to the original topic, real estate agents/brokers can make a good offline prospect, you just have to have deals in place before wasting time. Get it in writing! Only deal with agents that have a history of payment as there are so many hungry agents, your leads put you in control of the equation.

<update> By the way, be very careful of agents that "use" market people. Get things in writing as their are many that will want you to work for free. In this case, ask them if they work for free?

It's significantly easier to get screwed out of money when you sell leads on a per-sale contract. As i said above, you're hedging your income on the ability of the sales team (or agent in this case) to be able to close a deal. If they can't.. you don't get paid.

If you sell leads on a per-lead basis, that's your product... it matters not if the sales team can close them. Your income is only dependent on your ability to provide the leads.

Be aware it's illegal to get finders fees for real estate referrals in some states unless you are licensed agent.