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What is this "bunch of other stuff" Marlon (Sanders) is talking about?

by theultimate1
3 replies
Hello Warriors,

Greetings of the Day!

@ marlon: First off, I would like to apologise if that title sounds corny. Just trying to get some eyeballs (flicked the word from your blog post - How to Go From Scratch To $50,000). It's an AAAAAAAAAAAAAAAAAAAAAAAAwesome post by the way.

So, coming back to the subject of the title... I was just reading Marlon's blog, and here's the excerpt I have questions about:

50 -100 front-end sales should pop you two 500′s a week, all depending on your market, positioning, demand and a bunch of other stuff.
So, as the blog post title suggests, we're talking about going from 0 to $50G (as Marlon puts it). At a certain point, we're looking at scaling things up with some back-end sales.

Marlon suggests (or gives an example) selling $7-27 products in the front end, and targetting 2 back-end sales, each worth $500, per week, which will eventually lead to $1,000 a week > $4,000 a month > ~ $50G a year.

I must tell you though... there is more meat in that blog post. So, there's no excuse for you not to read it. Feel free to leave this thread right away, but make sure you read that blog post IMMEDIATELY. It's that good.

Now, if you're still reading this post, I'm interested in knowing what the "bunch of other stuff" is, apart from (target) market, positioning, demand, etc.

Could we add pricing, for example? What else could we add?

Thanks for your views, in advance.

Thanks Marlon, for helping me rack my brains up a little... They always said playing with your mind helps... Now I know what they meant.
#bunch of other stuff #marlon #sanders #talking
  • Profile picture of the author marlon
    Hi,

    1. $500 may not be an appropriate ticket size in some markets.

    2. $500 may be an appropriate price point BUT not sell in your market
    in a certain economic environment. For example, in the current economy
    a lot of people have gone to $100 a month continuity offers vs. selling
    larger tickets. $100 a month x 5 months is the same as selling a $500
    product.

    3. Your ability to pitch. Some people can verbally sell $500. Some
    can't.

    4. Whether or not you do webinars or teleseminars to pitch.

    5. The type of relationship you have with your customers.

    6. The Value Proposition of the offer

    In other words, it's not a connect-the-dots kind of thing to sell
    larger tickets. There are a number of variables including but not
    limited to the above.

    You look at what the competition sells on the back end and HOW they
    sell it, and that is your STARTING point.

    Then you test from there.

    In marketing there are always more questions than there are answers.

    What you do is keep mucking around until you find a Formula that for
    whatever reason works and sells to your market at a point in time.
    And you have to be smart enough to REALLY run with that once you
    find it.

    In the beginning it's trial and error and you get more wrong than right.
    But if you study the competition and what they do successfully you
    reduce your learning curve.

    Marlon
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  • Profile picture of the author theultimate1
    WOW, Thanks Marlon. Your post added a few more factors. I appreciate you taking the time to post your views on this thread.

    Another perspective tells me it would be easy for a well-known marketer (or expert) to be able to sell a $500 back-end product/program, and sell "well" at that. That could further reduce the time needed to hit the $50G. How does one go about building that "expert" or authority status for himself/herself?
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    • Profile picture of the author marlon
      Hi,

      Being really well known helps a sales message get attention but it by NO means guarantees a sale or even comes close to it at either a low or high price point.

      You still have to hit the message to market match on the button.

      You become an expert by thinking of all the people you consider to be experts and ask yourself why you consider them to be an expert.

      Bob Bly has a good book on becoming a recognized authority.

      Connie Regan Green has been selling big tickets as an affiliate for several years now by doing teleseminars. And when she first started, no one knew her. Yet, she made $100,000 of a 1,000 person list.

      Marlon
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