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Old 10-27-2008, 04:37 PM   #1
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Default Product Launch Question

Is it better to do a launch before Thanksgiving or during the holiday week or wait until the week after?

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Old 10-27-2008, 04:44 PM   #2
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Default Re: Product Launch Question

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Is it better to do a launch before Thanksgiving or during the holiday week or wait until the week after?
Do your launch after the reccession
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Old 10-27-2008, 04:48 PM   #3
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Default Re: Product Launch Question

To be honest..the best days to launch are , for some reason , Tuesdays and Thursdays. Put it this way...... Would you be searching for your product during these periods?

If the answer is yes....go for it

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Old 10-27-2008, 05:48 PM   #4
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Default Re: Product Launch Question

Thanks for the responses.

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Old 10-27-2008, 05:52 PM   #5
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Default Re: Product Launch Question

Unless it's easy for you to plan the exact date, it's best to cater around your affiliates or whoever is really helping your launch.

That being said, right after new years is a great time too, as so many resolutions and whatnot.

That and tuesday (when I think people realize they don't want to work all week) and thursday (right before friday where no one really cares anymore)

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Old 10-27-2008, 06:02 PM   #6
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Default Re: Product Launch Question

Thanks Christopher.

I will be helping another launch and we were planning for just after the new year. It is good to have our thoughts on this reaffirmed.

The Tuesday and Thursday logic is right on.

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Old 10-27-2008, 06:05 PM   #7
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Default Re: Product Launch Question

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Originally Posted by Mack Michaels View Post
I would do it during the Holiday week, because you know that is when the most people are at home... spend time on computers... and try to get away from the in-laws that are spending the night at your house (silly joke)

Seriously though, the Holiday Week would be fine, and really shoot for a Tuesday or Thursday in the afternoon.
From my experience, it's always better to do it during a normal work week. During a holiday week, lots of people are actually away from their computer, on vacation, away from their desk, etc.

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Old 10-27-2008, 06:07 PM   #8
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Default Re: Product Launch Question

yep, i agree with the Tuesday and Thursday logic as well.

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