Blog Commenting w/ Royalty Free Music Example
In terms of reaching your target market it is safer than email and cheaper than pay per click.
The key is that your customer has to blog and you have a well defined clientele.
For instance I have a free royalty free music library and my customers are video and film makers.
To reach them by pay per click is impossible and expensive. To reach them by email is dangerous due to spam laws. To reach them via postcard is expensive and ineffective.
So I just google "film maker blog". I take a genuine interest in videos and movies anyway so I read the post and comment.
I see the click through in my referral stats almost immediately. So for me blogs are awesome and effective for direct marketing + the bonus of link building for seo!
I hope that helps since I see people here on WF on the fence about blog commenting.
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